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Gen Z will rewrite the rules of Australian retail

Inside Retail

Leveraging insights into their lifestyle, aspirations, and consumption patterns, retailers can position themselves for success in this evolving market. Yet, their spending patterns highlight a willingness to pay for products and experiences they perceive as high value.

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Curating community: Retail’s answer to the loneliness crisis

Inside Retail

The Covid-19 epidemic brought to light flaws in our social media networks, therefore aggravating this problem. And social media, even if it provides some connectivity, can also sometimes make people feel disconnected. Linking these feel-good sensations with the brand even when people are wearing the clothing elsewhere.

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Ten AI trends retailers must embrace in 2025 to stay ahead

Inside Retail

Three key use cases of AI/ML in retail media centre on: Audience segmentation: AI can draw insights from a vast number of data sources, while advances in GenAI enables data cleansing and drawing insights from structured and unstructured data without the need for complex algorithms. Level up to demand forecasting 3.0

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ACCC to conduct ‘internet sweeps’ targeting greenwashing

Inside Retail

“As consumers become increasingly interested in purchasing sustainable products, there are growing concerns that some businesses are falsely promoting their environmental or green credentials,” said Delia Rickard, deputy chair, at the ACCC. Influencers in the spotlight.

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How accessories brand Hello Updo is challenging traditional beauty standards

Inside Retail

After a particularly hot day in the Dominican Republic, Hurtado experienced the lightbulb moment to launch her brand Hello Updo, a hair accessories brand specialising in products designed for voluminous hair with varied curl patterns. However, promotion can only go so far.

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Can Gen Z intimates brand Parade maintain its cult status post-acquisition?

Inside Retail

Over the last four years, the brand has built a strong direct-to-consumer and retail presence and loyal consumer base, thanks to its variety of brightly colored and boldly patterned intimates and other apparel, and a marketing strategy centred on micro-influencers and user-generated content.

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Turning holiday insights into year-round success

Inside Retail

Its a time of heightened consumer spending, aggressive promotions, and operational intensity. Understanding these patterns helps anticipate future demand and plan better for upcoming events like Easter or mid-year sales. Was it a specific promotion, product, or referral? The holiday sale season is a whirlwind for retailers.

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