Inside Retail

JULY 4, 2024

Some are focused on gifts and homewares, a lot have got into really good barista coffee, and others are doing outdoors, camping, fishing and those sorts of products. So they’ve still got their core – magazines and newspapers – but they’re doing these other things that are giving them purpose. How can they survive?

Shopping 279

Shopping Target Market Engagement Gifts 279

Inside Retail

JUNE 16, 2024

Baby Boomers, on the other hand, like to know there’s a person on the other end of the phone if they need help. For starters, middle families (those with children aged 10-18) are more likely to judge how easy and secure your checkout experience is, compared to other demographics. So make sure your website’s up to speed.

Target Market 264

Target Market Tailored Other Strategy 264

Inside Retail

SEPTEMBER 26, 2022

Focusing on the physical and mental benefits of being outdoors, while changing up the brand messaging to be more fun and lighthearted, has made the business more approachable to its target market: the millennial outdoor enthusiast. We’ll start in Europe in the next season or two.

Outdoor 245

Outdoor Advertising Social Media Expansion 245

Creative Displays Now

NOVEMBER 20, 2024

For example, themes that align with pure and organic ingredients should be kept with similar products, as customers looking for those items may walk past the other options and only look at the organic products. Use data to improve your product marketing, and don’t be afraid to take advantage of global and local trends.

Beauty and Health 98

Beauty and Health Display Visual Merchandising Merchandising 98

Inside Retail

JANUARY 18, 2024

We require reasonably large locations on busy main roads, which limits our options for these spaces, and we’re competing with quite large retailers, like pharmacies and other larger retailers. For example, we missed out on the ideal flagship store in Sydney.

Expansion 244

Expansion Social Media Fashion Target Market 244

Inside Retail

JULY 21, 2021

They’re the true human part of Mecca and set us apart from other global retailers.”. At the peak of the pandemic in March last year, luxury brand Bottega Veneta launched Bottega Residency, an online platform featuring a series of interviews with writers, designers and other creatives, such as the brand’s creative director, Daniel Lee.

Social Media 246

Social Media Light Target Market Marketing 246

Inside Retail

SEPTEMBER 15, 2021

British expats are the key target market of online grocery store British Corner Shop, which services over 150 countries around the globe with over 10,000 popular products, from Marmite to McVities. It has over 500,000 regular shoppers globally, with its biggest markets being Europe, the US, Canada and Australia.

Social Media 246

Social Media Shopping Target Market Other 246

Inside Retail

JULY 6, 2023

Woolworths, arguably Australia’s biggest retailer, has also stepped up its involvement in the pet industry with the launch of its own pet insurance – although, this offer has been paused due to “deficiencies in the target market determinations (TMD) for the products” by Asic.

Beauty and Health 246

Beauty and Health Fashion Target Market Marketing 246

Inside Retail

APRIL 19, 2023

This year, after three years of sombre celebrations in which people were either outright forbidden or strongly discouraged by government order to heave water at each other, Thais have got their revenge in a big way. International arrivals boost Songkran spending Thai nationals are not the only target market for retailers during Songkran.

Promotion 246

Promotion Target Market Accessories Accessories 246

Inside Retail

SEPTEMBER 3, 2023

The plan from the beginning was to make something that would synergise with the Aje Collective’s other businesses, and which complemented the health-focused lifestyle Norris saw in Aje’s target market.

Planning 246

Planning Beauty and Health Target Market Location 246

Inside Retail

FEBRUARY 20, 2024

Australia, like many other regions, is witnessing a significant shift in consumer behaviour, with e-commerce playing an increasingly integral role in the retail landscape. This year, leveraging artificial intelligence (AI) for personalised recommendations, targeted marketing, and tailored shopping experiences is a game-changer.

Tailored 246

Tailored Social Media Strategy Target Market 246

Inside Retail

MARCH 4, 2024

Baby Boomers should be the prime target market for brands, yet many ignore the great potential of this consumer with only 5 per cent of advertising expenditure in Australia spent on this demographic,” said Kopanidis.

Beauty and Health 264

Beauty and Health Hobbies Fashion Marketing 264

Inside Retail

MARCH 27, 2023

Marketing: AI can also help provide insights into the ideal target market for a product. Australian fashion retailer Cue is also leveraging AI-based personalisation to offer virtual styling services.

Fashion 246

Fashion Marketing Target Market Tailored 246

Inside Retail

MARCH 17, 2025

Retailers also need to understand what their North Star is what they hope to achieve through unified commerce and the emotional drivers of their target market. This is critical to achieving real-time visibility. Retailers need to understand the emotions and feelings they are selling, not just the product itself.

Social Media 165

Social Media Target Market Tailored Shopping 165

Inside Retail

MAY 18, 2022

Here are three tips to help you bridge the gap between your culture and the culture of your target market. Business owners often don’t appreciate just how different the culture of a new market is until they get started. You also won’t be aware of how differently people in other cultures have been shaped by theirs.

Management 130

Management Target Market Engagement Pattern 130

Inside Retail

FEBRUARY 29, 2024

The commission believes the consumers in the brand’s target markets are low-income recipients of Centrelink benefits and do not have access to other forms of credit. CCD can still offer other payment options such as cash or Eftpos. The stores are operated by Coral Coast Distributors (CCD).

Target Market 130

Target Market Location Consumer Form 130

Inside Retail

JULY 20, 2023

This understanding is key to developing growth strategies to resonate with target markets, as different customer cohorts each have their own distinct relationships with brands – variously prioritising factors such as price, quality, and a shared sense of purpose.

Consumer 246

Consumer Strategy Target Market Shopping 246

Inside Retail

MAY 28, 2022

There’s a perception that as we enter the second half of 2022, payment solutions may not be where they should be considering all the other technological advancements that have been made. The target market for these products will be found within the product’s Target Market Determination at www.commbank.com.au/tmd.

Target Market 130

Target Market Other Marketing Space 130

Inside Retail

JANUARY 29, 2023

She contends that – as other retailers struggled with online delivery times – JB Hi-Fi’s click and collect and in-store options have been attractive to customers. In general, she believes the brand has set itself up well by investing in omnichannel strategies, and integrating its online and in-store experience.

Promotion 246

Promotion Strategy Consumer Target Market 246

Inside Retail

APRIL 25, 2021

Other flagships followed as far afield as Tokyo, Milan, Paris, Madrid and Singapore – although advertising in the latter market quickly fell foul of guidelines on decency. Abandonment of sexualised marketing.

Expansion 223

Expansion Fashion Marketing Target Market 223

Inside Retail

NOVEMBER 8, 2023

The company is flush with funds after a successful launch on the Thai stock exchange in December last year, and is looking to put it to work by dominating the Thai market in what the company mysteriously refers to as the “retail lifestyle” category, of which it claims to already have a 38 per cent market share.

Merchandising 130

Merchandising Home Furnishings Target Market Concept 130

Inside Retail

JULY 20, 2022

An overlooked market? . Dr Louise Grimmer, a senior lecturer in marketing at the University of Tasmania, says it makes sense that retailers are starting to view healthcare workers as a target market. But where there is opportunity, there will also be those who want to take advantage. appeared first on Inside Retail.

Target Market 130

Target Market Pattern Marketing Consumer 130

Inside Retail

APRIL 8, 2024

During this time the business expanded into Melbourne and other markets. Expanding a fine jewellery brand into new markets involves a strategic, multifaceted approach that carefully considers the unique characteristics and needs of each target market,” Angus said.

Target Market 130

Target Market Expansion Location Strategy 130

Inside Retail

APRIL 7, 2022

The service is designed to appeal to time-poor Aussies who may already be buying meal kits, toilet paper and other household items on a subscription basis, and are comfortable with the idea of not owning their sheets and towels, as long as they don’t have to clean them. Out of over 30 ideas, they thought Sheetly had the most potential.

Target Market 130

Target Market Pattern Consumer Expansion 130

Retail Focus

APRIL 1, 2022

Other tactics include standing out from the crowd by showcasing a unique brand personality to develop a cult following and running a rewards program that encourages people to continue shopping with you and/or using your services. There are many different ways in which you can develop a loyal customer following for your business.

Gifts 130

Gifts Promotion Target Market Shopping 130

Inside Retail

JUNE 21, 2022

This era of retail is undergoing a technological revolution unlike any other. Bailey explained that apart from sustainability and ethical business practices, brands which put an emphasis on diversity, equity and inclusion (DEI) will also score higher among the Gen Z target market. Being agile is a must.

Target Market 130

Target Market Social Media Consumer Marketing 130

Inside Retail

JUNE 27, 2022

While multinational brands had always dominated the Indian market, their beauty products were not really suited to the skin complexion of the typical Indian consumer. This has helped the brand carve out a niche in a cluttered market where brands spend more time talking about discounts than the power of beauty and cosmetics.

Consumer 130

Consumer Target Market Expansion Curate 130

Inside Retail

AUGUST 30, 2022

Using customer relationship management systems (CRM) and other data-led platforms is one option to help build more complete pictures of your customers and better cater to their needs. The target market for this product can be found within the product’s Target Market Determination.

Target Market 26

Target Market Rhythm Consumer Shopping 26

Inside Retail

MAY 1, 2023

Doing this involves crunching a huge amount of data to enable highly targeted marketing campaigns and personalised product recommendations. Younger consumers in particular, who will eventually become the majority market as they mature and grow in earning capacity, require a particularly individualised “white glove” service.

Tailored 130

Tailored Social Media Target Market Marketing 130

Inside Retail

MARCH 28, 2022

For example, your company might have been enjoying a ROAS of 3 to 4 at the start of pandemic, and seen this drop down to 1-2 in recent months, but if you can also show that your revenue is growing due to other engagement channels, you’ll still have a strong case for future growth.

Advertising 130

Advertising Customer Retention Target Market Marketing 130

Inside Retail

FEBRUARY 26, 2024

From designing bespoke products to crafting targeted marketing campaigns, the potential applications of generative AI in retail are limitless. Recent examples Recently, companies like Walmart , Lowe’s and Ikea have rolled out solutions that incorporate generative AI with other new technologies like augmented reality (AR).

Perspective 130

Perspective Target Market Pattern Advertising 130

Retail Bound

JUNE 21, 2024

Develop a comprehensive brand image: Your clothing line must have a well-crafted logo, a consistent and identifiable color palette, a unique name, and a design style that resonates with your potential customers or target market. Who is your target market? Is your brand unique from other clothing lines?

Target Market 98

Target Market Line Marketing Color 98

Inside Retail

AUGUST 6, 2024

By understanding these underlying motivations, brands can craft more targeted marketing campaigns, offer relevant products, and create meaningful customer experiences. In early human societies, acquiring food, shelter and other essentials was crucial. Origins: This drive stems from the basic survival need to gather resources.

Shopping 130

Shopping Outdoor Target Market Engagement 130

Inside Retail

OCTOBER 1, 2024

On the other hand, “these companies will have to be sure they’re competitive with their pricing since they’re entering established categories in the US where brand awareness already exists for others,” Minkow concluded. Passing fad or long-term trend? However, it hasn’t been all smooth sailing, especially in recent years.

Social Media 130

Social Media Apparel Fashion Consumer 130

Inside Retail

MAY 2, 2022

The point is that as much as stereotypes based on age or gender may be accurate for some people (a broken clock is right occasionally, too), they will be very wrong for others. That is, there are surely other men who are as uninterested in these categories as I am. I have experienced this personally multiple times recently.

Gifts 130

Gifts Target Market Consumer Beauty and Health 130

RetailMinded

MARCH 31, 2021

Secondary influencers on the other hand can include clubs, religious organizations, as well as sports teams. Also, since influencers can be online anywhere around the globe , your target market may be subjected to social factors that are international in scope. These are the people your clients see less often.

Advertising 119

Advertising Target Market Consumer Perspective 119

Inside Retail

MARCH 14, 2024

The Priceline partnership opened the door to enquiries from other retailers. “We Moore held off partnering with other retailers for a year, as she wanted to focus on the demographic that was purchasing Cinch Skin from Priceline specifically and didn’t want to saturate the market.

Marketing 130

Marketing Other Target Market Contrast 130