Inside Retail

FEBRUARY 20, 2024

In this article, we will delve into the top five e-commerce tips that should be at the forefront of your strategy, with a keen focus on driving growth not only within the digital realm but across your entire business. Implement AI-powered personalisation Personalisation is no longer a luxury but a necessity in the e-commerce landscape.

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RetailMinded

JULY 9, 2021

This post highlights some of the marketing strategies businesses can deploy to not find new customers and keep existing ones. Let’s face it; technology opened a myriad of marketing channels and so did the pandemic. When done right, people will be attracted to the displays and vibrant colours among other in-store efforts.

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Inside Retail

MARCH 4, 2024

“Given this demographic’s consumption footprint is big and growing there is a call for brands to re-evaluate their marketing strategies; a critical starting point for brands to better diversify their marketing materials and strategies is to gain an intimate insight and understanding of their target audience,” Kopanidis told Inside Retail.

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Inside Retail

JANUARY 29, 2023

In its preliminary half-year results, JB Hi-Fi attributed record sales to strong consumer demand, and its well-executed promotional strategies during Boxing Day and Black Friday. In general, she believes the brand has set itself up well by investing in omnichannel strategies, and integrating its online and in-store experience.

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Inside Retail

JULY 20, 2023

This understanding is key to developing growth strategies to resonate with target markets, as different customer cohorts each have their own distinct relationships with brands – variously prioritising factors such as price, quality, and a shared sense of purpose.

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Inside Retail

MARCH 17, 2025

Unified commerce is where you put the customer at the heart of every decision, so its a customer-centric retail strategy that seamlessly connects all sales channels, both physical and digital, through a single, integrated platform, Nick Gray, founder of retail consultancy agency I Got You, told Inside Retail. What is unified commerce?

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Inside Retail

SEPTEMBER 3, 2023

The plan from the beginning was to make something that would synergise with the Aje Collective’s other businesses, and which complemented the health-focused lifestyle Norris saw in Aje’s target market. Innovation is a big part of our range.

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Inside Retail

MARCH 27, 2023

Marketing: AI can also help provide insights into the ideal target market for a product. Packaging design AI can design packaging and labels based on product positioning and strategy documents. Previously, focus groups and market research helped achieve the perfect logo or design. Now it can be done digitally.

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Inside Retail

MAY 18, 2022

I have met many people who are domestically successful and believe that the strategies they used to build relationships and negotiate business at home will work overseas. Here are three tips to help you bridge the gap between your culture and the culture of your target market. Challenge your stereotypes about other cultures.

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Inside Retail

APRIL 8, 2024

During this time the business expanded into Melbourne and other markets. Expanding a fine jewellery brand into new markets involves a strategic, multifaceted approach that carefully considers the unique characteristics and needs of each target market,” Angus said.

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Inside Retail

APRIL 25, 2021

However, A&F’s recent financial figures and strategy actually show a brand that is firmly in recovery mode, with a focus on more on-point marketing messaging and fewer stores, as sales are shifted to its digital channels. . Abandonment of sexualised marketing.

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Inside Retail

AUGUST 14, 2024

IR: Does the brand’s retail strategy change depending on the market? RI: Yes, I think adapting to the market is one of the most crucial elements in retail. The retail strategy needs to be modified to fit the target market and how this resonates with the customers.

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Inside Retail

OCTOBER 1, 2024

“Australian retailers can add some fresh perspectives to the market in terms of designs and styles,” Saunders stated. “A A lot of brands will research the US market and conclude that there is something new and different they can bring.” Passing fad or long-term trend? We as humans buy with emotion first and justify with logic later.”

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Inside Retail

JUNE 27, 2022

While multinational brands had always dominated the Indian market, their beauty products were not really suited to the skin complexion of the typical Indian consumer. This has helped the brand carve out a niche in a cluttered market where brands spend more time talking about discounts than the power of beauty and cosmetics.

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Inside Retail

MAY 1, 2023

Doing this involves crunching a huge amount of data to enable highly targeted marketing campaigns and personalised product recommendations. Younger consumers in particular, who will eventually become the majority market as they mature and grow in earning capacity, require a particularly individualised “white glove” service.

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Inside Retail

FEBRUARY 25, 2024

Other recent acquisitions of the French beauty conglomerate include the purchase of British skincare brand Elemis in 2019 for US$900 million cash, Brazilian-inspired US beauty business Sol de Janeiro in 2021 and Australian natural beauty brand Grown Alchemist in 2022.

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Inside Retail

AUGUST 30, 2022

We look at some of the strategies we’re more regularly discussing with our retail industry clients. Multi-speed growth across channels brings retailers’ omnichannel experience and strategy further into the frame. The target market for this product can be found within the product’s Target Market Determination.

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Inside Retail

AUGUST 26, 2024

The strategy behind the brick-and-mortar retail is really about building brand awareness, ” Tamalin Morton, Adore Beauty’s outgoing CEO, told Inside Retail on a call for investors and analysts on Monday. It’s one of three pillars in our growth strategy and we want to bring the Adore Beauty brand to life in a physical form,” she added.

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Inside Retail

AUGUST 6, 2024

When brands align their strategies with these fundamental drives, they can better meet customer needs and foster deeper loyalty. By understanding these underlying motivations, brands can craft more targeted marketing campaigns, offer relevant products, and create meaningful customer experiences.

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Inside Retail

NOVEMBER 8, 2023

The company is flush with funds after a successful launch on the Thai stock exchange in December last year, and is looking to put it to work by dominating the Thai market in what the company mysteriously refers to as the “retail lifestyle” category, of which it claims to already have a 38 per cent market share.

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RetailMinded

JULY 8, 2021

For you to stay ahead of the game, you must keep up with digital innovations and apply up-to-date marketing strategies. Although digital marketing is already a familiar and staple strategy for many establishments, some industries and businesses are still reluctant to engage in this approach. Increases Customer Loyalty .

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Inside Retail

JUNE 21, 2022

This era of retail is undergoing a technological revolution unlike any other. Bailey explained that apart from sustainability and ethical business practices, brands which put an emphasis on diversity, equity and inclusion (DEI) will also score higher among the Gen Z target market.

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Trade Show Booth Companies - Trade Group

NOVEMBER 2, 2022

Other benefits of launching new products at trade shows include: Attracting new and current customers at the same time A set deadline that helps motivate work on the project to reach completion Raising awareness of company and industry news Creating excitement among the target market Generating leads and building relationships.

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Inside Retail

MARCH 14, 2024

The Priceline partnership opened the door to enquiries from other retailers. “We Moore held off partnering with other retailers for a year, as she wanted to focus on the demographic that was purchasing Cinch Skin from Priceline specifically and didn’t want to saturate the market.

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Inside Retail

FEBRUARY 26, 2024

From designing bespoke products to crafting targeted marketing campaigns, the potential applications of generative AI in retail are limitless. Recent examples Recently, companies like Walmart , Lowe’s and Ikea have rolled out solutions that incorporate generative AI with other new technologies like augmented reality (AR).

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Inside Retail

JUNE 20, 2022

Saskia Fairfull, an industry consultant, believes that Hong Kong and other cities such as Shanghai are leading the way in bringing together physical and digital shopping experiences as their customers are a lot more familiar with technology and smart devices. “It Evolution not revolution.

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Inside Retail

MARCH 28, 2022

These developments may have impacted your Return on Advertising Spend (ROAS), but even if your ROAS has reduced, you still need to know how you’re addressing it through your marketing strategy, and the difference between converting cold and warm leads.

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Trade Show Booth Companies - Trade Group

AUGUST 1, 2023

Influencer marketing has become a potent strategy for businesses wanting to connect with their customers. For example, Nike’s marketing strategy is based on almost entirely influencer marketing, beginning with its partnership with Michael Jordan and continuing with new rising athletes.

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RetailMinded

MARCH 31, 2021

With the proper strategy and technique, companies are able to use technology and the internet to their own advantage in promoting and advertising their brand and products. Secondary influencers on the other hand can include clubs, religious organizations, as well as sports teams. Social Factors.

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Inside Retail

MAY 17, 2022

Rest has launched an onboarding web page with a dedicated employer toolkit, that includes the fund’s recent Onboarding insights report, a Choice of Fund Form, a step-by-step guide to setting up super and other supportive material. . Topics include super basics, retirement planning and strategies to help women plan for a better retirement.

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Retail Bound

JUNE 21, 2024

Develop a comprehensive brand image: Your clothing line must have a well-crafted logo, a consistent and identifiable color palette, a unique name, and a design style that resonates with your potential customers or target market. Smart Product Pricing Strategy Determine a fair price point that appeals to both customers and retailers.

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Creative Displays Now

MARCH 4, 2024

Whether you’re an experienced product developer or new to the retail industry, you must know strategies for introducing customers to your products and continuing to grow revenue. In most cases, consumer product manufacturers use a combination of online and offline marketing strategies to reach as many customers as possible.

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Creative Displays Now

MARCH 8, 2022

It’s a crucial strategy to make your products stand out in a competitive retail space. Since then, the market has become saturated with competition. Now, visual merchandising is an essential strategy that brands use to sell more products inside the store. Target Market. First Impressions. Window Displays.

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Inside Retail

JUNE 7, 2022

Other signature moves that have built up a cult following include the Bored Ape Yacht Club, Tesla Tequila and even the Jordan line of Nike shoes. “An Ultimately, these strategies by brands ensure that the dialogue with consumers focuses on cultural nuances and editorial point of views that can create engagement with a difference.

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Greater Group

JULY 27, 2023

A company must connect its design vision with its commercial fitout strategy to be able to communicate it effectively to its fitout provider, and ultimately, complete a fitout best equipped to achieve its business goals. Relate these common words to the company branding and the needs of the target market.

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Inside Retail

JANUARY 8, 2024

Then, there’s Pop Up Grocer , which has taken its retro-inspired pop-up shop on the road, stopping off in Chicago, Los Angeles, Miami, Denver, Washington DC and other cities, before finally setting down permanent roots in New York City in March. Pop-up shops today are on steroids, and they are everywhere. billion in revenue in 2022. “For

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Retail Bound

MARCH 25, 2025

This allows you to allocate your capital to other critical areas of your business. This can be particularly advantageous for startups looking to expand into new markets, as 3PLs often have established relationships with carriers and a deep understanding of different regional logistics requirements.

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