article thumbnail

Why retailers must rethink their Meta and Google ad strategies in 2025

Inside Retail

Recalibrating social media Retailers might not be seeing a return on investment from Meta and Google because theyve let ads become their entire marketing strategy instead of what they should be an accelerator, according to co-founder of digital agency Ecom Nation Mal Chia.

Strategy 237
article thumbnail

How Officeworks uses customer insights to drive strategy

Inside Retail

In todays competitive retail landscape, customer insights play a crucial role in shaping business strategies and enhancing the overall shopping experience. IR : How do you collaborate with other departments, like product development or marketing, to ensure customer insights are acted upon? You can download the full report here.

Strategy 130
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Why consumer spending in one retail category is outpacing all others

Inside Retail

As retailers gear up for peak season, many are fine-tuning sales strategies as shoppers’ spending capacity and preferences change. At a sub-category level, there are even bigger movers, which present opportunities for some retailers and heightened competition for others. Here are just some of the trends.

Other 147
article thumbnail

Can the ‘Back to Starbucks’ strategy reverse the company’s fortunes? 

Inside Retail

“As a result, some are visiting less often and I think today’s results tell that same story,” he said in an announcement, adding the company needs to fundamentally change its recent strategy to be able to improve its performance. The post Can the ‘Back to Starbucks’ strategy reverse the company’s fortunes?

Strategy 130
article thumbnail

The Personalization Playbook: 2024 Strategies

The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.

article thumbnail

Ksubi CEO Craig King talks store expansion and retail growth strategy

Inside Retail

We recently spoke with CEO Craig King about his strategies for navigating economic challenges, the role of physical stores and tips for driving international growth in 2025. How did the macroeconomic environment affect Ksubi in 2024, and what strategies did you deploy in response? Rarely do they tick both boxes.

Strategy 130
article thumbnail

How AI could solve product returns and other supply chain challenges

Inside Retail

Better demand forecasting with AI Using AI algorithms to analyse historical sales data, seasonal trends and other market factors can help retailers predict future demand with higher accuracy. Another strategy with AI is dynamic pricing. This helps manage consumer expectations as well as enhance profitability on limited stock.

Other 130
article thumbnail

Brick & Mortar Retail Relevance: How to Stay Ahead of the Curve

Speaker: Jay Black, Senior Account Executive

Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Let's set the record straight: in-store retail isn't dead - it's evolving!