Remove Other Remove Social Media Remove Strategy
article thumbnail

How Shein’s social media tactics have won over ‘eco-conscious’ Gen Z

Inside Retail

Vincent Djen, a manufacturing and retail expert based in China, credits Shein’s success to its social media strategy, flexible supply chain and consumer demand for the latest fashion trends at affordable prices. Social media sensation. Ma says Shein is very focused on the “everyday creator” strategy.

article thumbnail

Petal & Pup marketing lead talks US expansion and social media tactics

Inside Retail

CB: There were two big points of our strategy that we started to develop during lockdown. The other thing is [SMS] Flows (automated messages), they work incredibly well for us. As a marketer, automation is such a huge thing that you need for your overall strategy. IR: What about social media?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

“Bang” Goes the Gavel: Ownership of Social Media Accounts

Hunton Andrews Kurth

In granting a summary judgment motion on June 16, 2023, the Southern District of Florida Bankruptcy Court developed a new framework to determine the ownership rights to a corporate social media account. Vital has since been attempting to sell their business, which includes over 50 social media accounts.

article thumbnail

Social Media Strategy: A Case of Success

Retailing Insight

Patchett had been slowly growing her social media presence on Facebook but when she saw an online boutique host a Facebook Live, a feature on Facebook that uses a computer or mobile device to broadcast real-time video to Facebook, she knew that she had to give it a try, no matter how challenging it would be. SEO & Social Media.

article thumbnail

What brands can learn from the Béis Wash marketing strategy

Inside Retail

million views in over 29,800 posts on TikTok, which is proof of the social media trend of documenting the aesthetics of everyday items. The team and I ask each other, what would make it easier when I leave the house?” The #airportoutfit has amassed over 690.3 I know what I want. Mitchell added.

Strategy 246
article thumbnail

How to Use Social Media for Small Business: 6 Simple Tips

Snap Retail

Everyone is online, making the social media platforms one of the most profitable spaces to place your business, attract new clients, meet those selling goals, and evolve. Consistency is key for starting your small business on social media, and consistency needs a plan! Plan it Out. Use them wisely! Quality Content.

article thumbnail

How beauty brand Glossier went from social media darling to social outcast

Inside Retail

Another former staff member at the Glossier store complained, “They tried so hard to make us feel like this wasn’t like other retail jobs by calling us editors instead of sales associates and [giving us] multiple other perqs. Social media darling no more. Mass layoffs.