How Shein’s social media tactics have won over ‘eco-conscious’ Gen Z
Inside Retail
SEPTEMBER 13, 2021
Vincent Djen, a manufacturing and retail expert based in China, credits Shein’s success to its social media strategy, flexible supply chain and consumer demand for the latest fashion trends at affordable prices. Social media sensation. Ma says Shein is very focused on the “everyday creator” strategy.
Let's personalize your content