Inside Retail

MARCH 30, 2025

H&M is integrating artificial intelligence (AI) into its marketing strategy by creating digital versions of real-life models. The AI-generated clones will then be used in select social media posts and campaigns, with permission from the models they duplicate.

Social Media 130

Social Media Fashion Marketing Strategy 130

Inside Retail

NOVEMBER 18, 2024

Part of the brand’s growth strategy involves tapping into the ‘little treat’ culture at a time when cost-of-living pressures remain high. It’s the perception of the customer that they’re getting a $40 candle that in other stores is $70 or $80 bucks,” he said. We’re a mid-market Aussie retailer. “We’re

Gifts 246

Gifts Strategy Marketing Shopping 246

Inside Retail

MARCH 3, 2025

The best way to stay the course is to find other levers to drive sales, with the mindset that it should be about how you help your customers find value, not just discounting. Is social media the answer? However, some retailers arent seeing social media engagement translating into sales.

Social Media 130

Social Media Promotion Engagement Consumer 130

Inside Retail

MARCH 31, 2025

Community engagement is at the heart of Papa Flocks growth strategy. The dynamic ways we connect with our community, especially through our playful social media presence and secret menu items, set us apart and help us build engagement and loyalty, Korbel added.

Social Media 200

Social Media Expansion Engagement Location 200

Retail Focus

DECEMBER 6, 2024

This article explores the role of email marketing in enhancing the retail customer journey , from building awareness to fostering loyalty, and provides actionable strategies for creating impactful campaigns that resonate with your audience. Strategies for the Consideration Stage: Highlight customer testimonials and social proof.

Marketing 130

Marketing Social Media Engagement Customer Retention 130

Inside Retail

MARCH 20, 2024

million views in over 29,800 posts on TikTok, which is proof of the social media trend of documenting the aesthetics of everyday items. The team and I ask each other, what would make it easier when I leave the house?” The #airportoutfit has amassed over 690.3 I know what I want. Mitchell added.

Strategy 246

Strategy Marketing Social Media Consumer 246

Inside Retail

SEPTEMBER 9, 2021

Being a human takes a lot of psychological effort, particularly today, when many of us are constantly connected through our phones and social media. Even so, all these choices combine to create an immense mental load, and focusing on all of them would reduce our attention and energy for other matters during the day.

Strategy 259

Strategy Consumer Social Media Other 259

Inside Retail

APRIL 26, 2024

With this momentum continuing into this year, it’s the perfect time for retailers to reexamine their strategies and restructure with growth and scale in mind. Social commerce Social media platforms are becoming ecommerce marketplaces. Other methods, such as digital concessions, are changing the face of distribution.

Customer Retention 277

Customer Retention Social Media Curate Advertising 277

Inside Retail

NOVEMBER 12, 2024

Good design is influential In what might be a surprising revelation given its heavy social media presence, Shevoke doesn’t pay for influencers to wear its eyewear. Within 48 hours of the Shevoke team sharing the paparazzi photos across its social media pages, the featured sunglasses sold out. “We

Social Media 147

Social Media Gifts Fashion Design 147

Inside Retail

FEBRUARY 2, 2025

A survey by software broker Capterra showed 78 per cent research products on platforms like TikTok before purchasing and 54 per cent have shopped directly through social media apps; however, the Love Song survey by Live Nation found that 83 per cent prioritise real-world experiences over digital ones.

Social Media 130

Social Media Beauty and Health Pattern Engagement 130

Inside Retail

SEPTEMBER 5, 2023

Located on Cope Street next to the Aboriginal Employment Strategy offices, the venue will also offer other plant-based dishes including three different types of burgers, an alt-chicken burger, and alt-chicken nuggets.

Social Media 279

Social Media Location Strategy Other 279

Inside Retail

FEBRUARY 25, 2025

After establishing itself as a successful social media and e-commerce-led brand, Australian homewares brand Hommey quickly diversified its strategy and expanded into physical retail. How do bricks-and-mortar stores fit into your hybrid retail strategy? IR : Hommey has an exceptional e-commerce presence.

Curate 147

Curate Strategy Form Space 147

Inside Retail

JANUARY 30, 2024

Since the advent of paid ads on social media, performance marketing has reigned supreme, offering brands direct access to consumers and the ability to convert sales. Performance marketing will lead to sales but it is not a viable strategy for generating broader brand awareness. Is it really one or the other?

Marketing 246

Marketing Social Media Strategy Advertising 246

Inside Retail

MARCH 27, 2025

Content creation: Created and managed social media content. If others are doing it, we consciously take a different path, ensuring our strategy is unique and true to our vision and DNA. E-commerce: Handled photography, editing and website uploads. Customer service: Addressed enquiries and delivered parcels.

Balance 130

Balance Fashion Strategy Social Media 130

Inside Retail

APRIL 19, 2024

IR : You seem to have an amazing ability to leverage social media and partnerships to drive growth. AC: Social media is my passion. If others are doing it, it’s already outdated. Successful use of social media starts with a deep understanding of your target audience. I really really love it.

Social Media 246

Social Media Strategy Engagement Customer Engagement 246

Inside Retail

NOVEMBER 14, 2024

Australian brand TBH Skincare has put its money where its mouth is at a time when other businesses are raising their prices by cutting the price of its popular Rebound serum by $10. However, if the commentary on social media is anything to go by, new and existing TBH customers are embracing the change.

Social Media 130

Social Media Strategy Location Consumer 130

Retail Focus

JANUARY 2, 2025

While certain trends that were apparent this year may not be as key in 2025, others will continue into the next year and beyond, playing a major role in shaping customer demand. Brands have had to change their strategies when it comes to disruptive retail and reset the way in which they segment spend to in how they show up on high streets.

Balance 162

Balance Consumer Engagement Marketing 162

Inside Retail

FEBRUARY 17, 2025

Statista has reported that the global value of social commerce will grow from US$1.3 In late 2023, Salesforce reported that 59 per cent of consumers had shopped on social media, a massive jump from 15 per cent in 2021. Furthermore, it reported that half of shoppers are now using social media as their primary discovery channel.

Social Media 130

Social Media Department Stores Consumer Shopping 130

Inside Retail

JULY 11, 2021

We have GPs, social media influencers, social media comment sections, and journalists giving contradictory information. This can be broadcast live on social media, meaning it can be blasted directly to the public for hours without editing.

Social Media 246

Social Media Strategy Marketing Tailored 246

Inside Retail

MAY 23, 2024

A well-executed Invisible PR strategy not only enhances how the brand is viewed but also acts as a safeguard in times of difficulty, providing resilience against challenges. Implementing strategies around Invisible PR requires a comprehensive approach that breaks down internal barriers.

Social Media 273

Social Media Strategy Engagement Marketing 273

Inside Retail

AUGUST 20, 2024

Currently, the brand’s main social media channel is Instagram, but it does have a TikTok account. This strategy is based on that platform’s current consumer demographic reach, but Coulter said “that will change over time”. The cost of growth Aside from social commerce, Temple & Webster is also investing in TV commercials.

Social Media 278

Social Media Marketing Shopping Planning 278

Inside Retail

MARCH 15, 2025

Unlike other brands founded by a heavily public persona, such as Shay Mitchell with her luggage company Bis, McGrath, as Driscoll pointed out, is a noticeably private person. One who is rarely seen promoting her own products in media content or at events, which is a hindrance in todays consumer landscape.

Artistic 130

Artistic Social Media Marketing Contrast 130

Inside Retail

MARCH 13, 2024

” With Spain and other countries in Europe experiencing higher temperatures during some periods of the year as well as more rain in some places, clothing trends are shifting too. AI is “a great wingman in our strategy to understand what’s happening in the world,” Ruiz said.

Fashion 264

Fashion Social Media Strategy Light 264

Inside Retail

MAY 31, 2023

Using a differentiation strategy allows retailers to create a unique in-store shopping experience – that can’t be replicated online, and will set you apart from the competition. Implementing a differentiation strategy requires a variety of tactics. The psychology of colour in retailing shouldn’t be underestimated.

Layout 334

Layout Promotion Social Media Display 334

Inside Retail

JANUARY 1, 2025

Social listening: monitor mentions of your brand across social media channels for unfiltered insights into what customers loved and where they struggled. When implementing new tools like live chat, train employees to use them seamlessly alongside other communication methods.

Social Media 130

Social Media Shopping Engagement Customer Engagement 130

Inside Retail

OCTOBER 13, 2021

The assets and opportunities of retail media include websites, EDMs, apps, in-store media – such as aisle-end or on-shelf displays and radio or TV – along with retailers’ social-media channels like Facebook, Instagram, TikTok, Pinterest, YouTube, Snap and LinkedIn, and online platforms like Google Search and Google Shopping.

Marketing 277

Marketing Social Media Advertising Consumer Electronics 277

Inside Retail

JANUARY 21, 2025

Australians are likely to become savvier in budgeting for treats, special occasions and milestone celebrations by purchasing gift cards in advance, ensuring they can treat themselves or others at an opportune moment. For retailers, this trend can lead to increased revenue and sales.

Gifts 130

Gifts Social Media Consumer Customer Engagement 130

Inside Retail

OCTOBER 14, 2024

Riding this wave of success, Ther Gab is now setting its sights on the South Korean market, demonstrating its ambitious growth strategy. Unfortunately, among other challenges, Covid-19 hit, and I had to shut down operations, incurring losses.” According to Nguyen, the journey to founding the brand was far from easy. “I

Social Media 130

Social Media Strategy Fashion Marketing 130

Inside Retail

MARCH 12, 2025

Other categories, like beauty, had started to become an extension of our identities or something proudly displayed in our medicine cabinets, but the period care category was still lacking. What does this signal for Viv for your Vs brick-and-mortar strategy? Inside Retail : How did the concept for the brand come about?

Beauty and Health 130

Beauty and Health Consumer Social Media Line 130

Inside Retail

OCTOBER 22, 2024

The Covid-19 epidemic brought to light flaws in our social media networks, therefore aggravating this problem. And social media, even if it provides some connectivity, can also sometimes make people feel disconnected. A call to action From what I can see, retailers need to adapt or fade in importance.

Curate 130

Curate Social Media Space Layout 130

Retail Focus

JULY 5, 2022

This profession incorporates interior design and architecture with other fields, such as graphics design, industrial design, advertising, and ergonomics. . The first step to starting a career in retail design or any other business is collecting your thoughts and organizing them. Create An Online Presence . Conclusion .

Retail Design 227

Retail Design Social Media Design Interior Design 227

Inside Retail

APRIL 10, 2024

” Like other sportswear retailers that sponsor Olympians and pour marketing money into the Games, the bet is that athletes breaking records in Puma gear will nudge spectators towards its whole range of products, creating a potential “halo effect” for everything from marathon shoes to everyday sneakers.

Social Media 264

Social Media Sporting Goods Contrast Marketing 264

Inside Retail

FEBRUARY 22, 2023

Yet consumer demand is not wavering and fashion trend cycles are shorter than ever due to social media, fast fashion, and technology. And for the year ahead, these brands need to pay attention and set future-focused strategies. The store is media Doug Stephens’ book Reengineering Retail was published in 2017.

Strategy 147

Strategy Fashion Advertising Apparel 147

Retail Focus

JUNE 16, 2023

On the other hand, it helps in gaining a deep understanding of the brand’s target audience’s needs, desires, and aspirations. Crafting brand narratives through popup stores can be an effective strategy to engage customers, create buzz, and build a unique brand experience.

Social Media 264

Social Media Artistic Fashion Display 264

Inside Retail

FEBRUARY 19, 2024

Rather than investing in and delivering on their brand promise, they focus on other, often supplementary, marketing strategies such as launching engaging campaigns, brands may believe they can substitute competence with warmth. There are countless examples of brands leveraging their success stories through various PR strategies.

Marketing 290

Marketing Engagement Strategy Social Media 290

Inside Retail

JUNE 18, 2024

So we know that social media, it’s all about face-to-camera, personal experiences, social selling, and influencers. “On On the other hand, traditional media, where we are seeing a resurgence at the moment, is all about bringing the brand’s values and unique selling points to that platform.

Social Media 264

Social Media Gifts Promotion Strategy 264

Inside Retail

AUGUST 20, 2024

Once considered a lost cause, the business has gone from strength to strength since embracing a ‘lowest price’ strategy following its acquisition by Wesfarmers in 2007. We have gone in as the brand that sits underneath Zellers, so the go-to-market strategy has been to leverage the Zellers brand. That’s something we’re working on.

Social Media 262

Social Media Marketing Department Stores Promotion 262