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Fishwife’s Becca Millstein talks brand journey, social media and subscriptions

Inside Retail

Much of our growth is attributed to the incredible media attention weve received as well as our very supportive and vocal customer base with whom we maintain a close relationship on social media and email/SMS. More than a third of customers find out about Fishwife through social media, and we want to continue feeding that fire.

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Social media marketing trends for 2022

Inside Retail

New social media platforms and trends emerge as 2021 closes in. If your business is using social media, it’s imperative to keep tabs on the ongoing and forthcoming trends to weave them into your marketing. So, what can we expect to see in 2022 for social platforms? Visualisation power on social media.

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Former Lovisa boss to launch jewellery chain

Inside Retail

The new retailer will market itself as “Your walk-in jewellery box” and open a store at Sunshine Plaza, among other planned locations. Harli + Harpa is currently recruiting staff using its social media profiles, the Australian Financial Review reported.

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How Shein’s social media tactics have won over ‘eco-conscious’ Gen Z

Inside Retail

Vincent Djen, a manufacturing and retail expert based in China, credits Shein’s success to its social media strategy, flexible supply chain and consumer demand for the latest fashion trends at affordable prices. Social media sensation. Influencer marketing is another key tactic behind the brand’s social media success.

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How Airbnb, Taco Bell, other businesses are aiding California wildfire victims

Inside Retail

Other brands, such as beauty company Glow Recipe and accessories and apparel brand Brandon Blackwood, are donating their products to provide comfort and care to those in need. As long as retailers approach the situation with genuine concern, empathy and a heart for helping others, there’s really no bad move here.

Other 130
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Webjet in legal battle over flight price misrepresentation

Inside Retail

Webjet is facing legal proceedings for allegedly misrepresenting the minimum price of airfares on its app, email marketing, and social media posts. The ACCC is seeking pecuniary penalties, declarations, injunctions, consumer redress, costs and other orders.

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Why retailers must rethink their Meta and Google ad strategies in 2025

Inside Retail

The digitalisation of media has seen advertising budgets diverted towards social media campaigns and search engine marketing in Australia, 70 per cent of digital advertising spend goes to Meta and Google. That’s why they had an explosion in terms of their ad revenue over the last sort of 12 months as well, he added.

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