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Social media marketing trends for 2022

Inside Retail

New social media platforms and trends emerge as 2021 closes in. If your business is using social media, it’s imperative to keep tabs on the ongoing and forthcoming trends to weave them into your marketing. So, what can we expect to see in 2022 for social platforms? Visualisation power on social media.

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How Shein’s social media tactics have won over ‘eco-conscious’ Gen Z

Inside Retail

Vincent Djen, a manufacturing and retail expert based in China, credits Shein’s success to its social media strategy, flexible supply chain and consumer demand for the latest fashion trends at affordable prices. Social media sensation. Influencer marketing is another key tactic behind the brand’s social media success.

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Fishwife’s Becca Millstein talks brand journey, social media and subscriptions

Inside Retail

Much of our growth is attributed to the incredible media attention weve received as well as our very supportive and vocal customer base with whom we maintain a close relationship on social media and email/SMS. More than a third of customers find out about Fishwife through social media, and we want to continue feeding that fire.

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How voice is forcing brands to rethink social targeting

Inside Retail

Just a few short months after talk of audio-based platform Clubhouse lit up news feeds across social media, Facebook has taken the plunge into audio, last week announcing a range of new products to challenge the newcomer. Social media is completely dominated by news feeds. In Clubhouse] there’s no feed at all.

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Former Lovisa boss to launch jewellery chain

Inside Retail

The new retailer will market itself as “Your walk-in jewellery box” and open a store at Sunshine Plaza, among other planned locations. Harli + Harpa is currently recruiting staff using its social media profiles, the Australian Financial Review reported.

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Why faux websites are costing Aussie e-commerce businesses more than money

Inside Retail

Sometimes you will receive the item you paid for but it will be fake, other times you will receive nothing at all.” The information gained through faux sites and other forms of identity phishing could be used for ‘brushing’. Who’s footing the bill? “The

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How Airbnb, Taco Bell, other businesses are aiding California wildfire victims

Inside Retail

Other brands, such as beauty company Glow Recipe and accessories and apparel brand Brandon Blackwood, are donating their products to provide comfort and care to those in need. As long as retailers approach the situation with genuine concern, empathy and a heart for helping others, there’s really no bad move here.

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