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Why retailers must rethink their Meta and Google ad strategies in 2025

Inside Retail

The digitalisation of media has seen advertising budgets diverted towards social media campaigns and search engine marketing in Australia, 70 per cent of digital advertising spend goes to Meta and Google. Thats how you end up with generic ads, generic creative, and generic results.

Strategy 237
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Decoding the global trends shaping the future of retail

Inside Retail

Statista has reported that the global value of social commerce will grow from US$1.3 In late 2023, Salesforce reported that 59 per cent of consumers had shopped on social media, a massive jump from 15 per cent in 2021. Furthermore, it reported that half of shoppers are now using social media as their primary discovery channel.

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Why retail media has become the next big tool in performance marketing

Inside Retail

The assets and opportunities of retail media include websites, EDMs, apps, in-store media – such as aisle-end or on-shelf displays and radio or TV – along with retailerssocial-media channels like Facebook, Instagram, TikTok, Pinterest, YouTube, Snap and LinkedIn, and online platforms like Google Search and Google Shopping.

Marketing 277
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Ksubi CEO Craig King talks store expansion and retail growth strategy

Inside Retail

Streetwear brand Ksubi is making a splash in the Australian retail market, with new stores in Sydney and Melbourne, and a high-profile creative director in Pip Edwards. This story first appeared in Inside Retail’s 2025 Australian Retail Outlook, powered by KPMG. Rarely do they tick both boxes.

Strategy 130
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Viv for your V founder on bringing sustainable period care to 500 stores

Inside Retail

Inside Retail : How did the concept for the brand come about? Other categories, like beauty, had started to become an extension of our identities or something proudly displayed in our medicine cabinets, but the period care category was still lacking. KD: Our retail expansion with Whole Foods Market is just the beginning.

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H&M East Asia boss Aneta Pokucinska on the company’s localised growth strategy

Inside Retail

In one of our stores, we also have social fitting rooms where you can explore six different themes and take photos for social media with these themes – in this case, from Korea, including Jeju and K-pop. It’s not just an Asian phenomenon; it’s scaling up and spreading to other markets.

Strategy 130
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What do Amazon’s Prime Day results reveal about the US retail market?

Inside Retail

According to Adobe Analytics, spending on products like backpacks, lunch boxes, stationery, and other school and office supplies was up 216 per cent across both days, in comparison to daily sales levels in June 2024, while spending for kids’ apparel was up 165 per cent in the same period. appeared first on Inside Retail Australia.