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Social media marketing trends for 2022

Inside Retail

New social media platforms and trends emerge as 2021 closes in. If your business is using social media, it’s imperative to keep tabs on the ongoing and forthcoming trends to weave them into your marketing. So, what can we expect to see in 2022 for social platforms? Visualisation power on social media.

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How Airbnb, Taco Bell, other businesses are aiding California wildfire victims

Inside Retail

Other brands, such as beauty company Glow Recipe and accessories and apparel brand Brandon Blackwood, are donating their products to provide comfort and care to those in need. Even worse, the brand continued posting stories promoting the sale the next day, prompting Skims fans and critics to call the founder and brand tone-deaf.

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Five retail leaders discuss how to deliver value in a spending slump

Inside Retail

Jeanswest executive general manager Anne Natale said the old-school apparel retail mindset of dropping a campaign or a promotion every month needs to change and greater emphasis must be placed on communicating a products value proposition to the customer. We can switch on promotions and not get the same result as we did in 2023, Natale added.

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Here’s what retailers need to know about social media use in Apac: Report

Inside Retail

When it comes to the Asia-Pacific market , three in five marketing professionals regard social media as more important due to economic uncertainties, according to a recent State of Social Report from software firm Meltwater. So retailers need to realise that social media is not only for the young,” he said.

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The Role of Email Marketing in Creating a Seamless Retail Customer Experience

Retail Focus

Direct and Personalized Communication Email marketing with the help from Mailchimp alternatives , allows retailers to communicate directly with their audience, bypassing algorithms and platform restrictions that often limit visibility on social media or other channels.

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The four trends defining online retail in 2024

Inside Retail

You can increase customer retention by creating loyalty programs, improving the customer experience, offering personalised services or promotions, or simply focusing on improving product range or quality. Social commerce Social media platforms are becoming ecommerce marketplaces. With over 4.95

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How to build a bricks-and-mortar store that attracts and retains customers

Inside Retail

Others are more novel, such as experiential retailing, retail greening, and collaborative marketing. In addition to fixed lighting, consider portable table and floor lamps, and using fairy or café lights in window displays and other areas of the store. Get the timing right so your marketing calendar includes time for promoting events.

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