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Myer’s strategic moves suggest the future of retail is consolidation and loyalty

Inside Retail

Myer’s acquisition of Premier Investments’ Apparel Brands appears to be the next step in Olivia Wirth’s plan for the department store’s loyalty program, Myer One. In his view, successful brands are those that answer the customer’s question, or in other words, meet the customer’s demand. “If

Apparel 252
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Inside Ikkari’s first physical store – and its plans for more

Inside Retail

The plan from the beginning was to make something that would synergise with the Aje Collective’s other businesses, and which complemented the health-focused lifestyle Norris saw in Aje’s target market. New opportunities While Ikkari is still young, it already has big plans. We’re very focused on telling that story.”

Planning 246
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The consumer preferences driving the next generation of e-commerce

Inside Retail

Retailers who understand the specific needs of each generation can tailor their marketing, product offerings and pricing strategies to match those preferences. From Gen Z to Alpha While Generation Z and millennials have been lucrative target markets for many retailers, the next big opportunity lies in the younger generation, Generation Alpha.

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Here’s how to unlock the power of in-store retail media

Inside Retail

per cent greater than the weeks where we had other in-store retail media. per cent, so we see some fantastic results when we use the assets and target and align them to our broader above-the-line marketing campaigns,” said Berends.

Promotion 130
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Former L’Oréal Australia MD goes all in on natural skincare

Inside Retail

In August, Tucker joined Live Verdure, an ASX-listed plant-based food and supplement company that sells hemp-infused porridge, muesli, honey, protein powder, supplements and other wellness products under the direct-to-consumer (DTC) brand 13 Seeds. The target market for 8 Seeds is men and women with specific skin issues aged 30 and up.

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How to Plan a Successful Product Launch at Trade Shows

Trade Show Booth Companies - Trade Group

Other benefits of launching new products at trade shows include: Attracting new and current customers at the same time A set deadline that helps motivate work on the project to reach completion Raising awareness of company and industry news Creating excitement among the target market Generating leads and building relationships.

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Listen up: Why Mecca is tuning in to the world of podcasting

Inside Retail

They’re the true human part of Mecca and set us apart from other global retailers.”. According to stats from Podcast Insights, more than 155 million people are tuning in to podcasts each week, a demographic that an increasing number of brands are planning to tap into with the launch of their own shows.