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Why retailers must rethink their Meta and Google ad strategies in 2025

Inside Retail

The digitalisation of media has seen advertising budgets diverted towards social media campaigns and search engine marketing in Australia, 70 per cent of digital advertising spend goes to Meta and Google. That’s why they had an explosion in terms of their ad revenue over the last sort of 12 months as well, he added.

Strategy 237
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Australian Retail Outlook 2023: Paradigm shifts and fresh perspectives

Inside Retail

Some went without products in many non-essential categories altogether, others deferred large purchases. Within weeks of the Russian invasion of Ukraine, numerous global brands, including H&M – the parent of Zara and a collection of other brands – and Estée Lauder shut up shop in Russia.

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Dusk CEO Vlad Yakubson on the retailer’s transformation into a lifestyle brand

Inside Retail

It’s the perception of the customer that they’re getting a $40 candle that in other stores is $70 or $80 bucks,” he said. Omnichannel marketing From a digital perspective, Dusk is investing in social media marketing and upgrading its online store. We’re a mid-market Aussie retailer.

Gifts 246
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H&M East Asia boss Aneta Pokucinska on the company’s localised growth strategy

Inside Retail

In one of our stores, we also have social fitting rooms where you can explore six different themes and take photos for social media with these themes – in this case, from Korea, including Jeju and K-pop. It’s not just an Asian phenomenon; it’s scaling up and spreading to other markets.

Strategy 130
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How social media filters are designed

Design Week

But you probably know her best for her work creating augmented reality (AR) social media filters for some of the world’s biggest brands. “Everything is new in AR” The scope of social media filters is considerable – Galinari’s work has so far gained more than 400 million impressions across platforms.

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First Steps To Start A Career In Retail Design Without Experience

Retail Focus

This profession incorporates interior design and architecture with other fields, such as graphics design, industrial design, advertising, and ergonomics. . The first step to starting a career in retail design or any other business is collecting your thoughts and organizing them. Talk to your coworkers, professors, and superiors.

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What comes after performance marketing?

Inside Retail

Since the advent of paid ads on social media, performance marketing has reigned supreme, offering brands direct access to consumers and the ability to convert sales. Is it really one or the other? Performance marketing is great at driving short-term revenue and is good from a cash flow perspective.

Marketing 246