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What Is Visual Merchandising?

Creative Displays Now

Using these elements to bring attention to your brand is called visual merchandising. Effective visual merchandising can have a significant impact on your bottom line. This guide will explain visual merchandising and how to use it to promote your products. Visual Merchandising Explained. Who Uses Visual Merchandising?

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Best Practices for Health and Beauty Displays to Maximize ROI

Creative Displays Now

Your retail display should use techniques like cross-merchandising and interactive elements to engage with customers and draw them into the aisle. Use data to improve your product marketing, and don’t be afraid to take advantage of global and local trends.

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From virtual models to marketing, how fashion brands are using AI today

Inside Retail

Retail analytics platform Style Arcade provides intelligent fashion merchandising recommendations to retailers and brands, including The Iconic, Aje and PE Nation in Australia. Marketing: AI can also help provide insights into the ideal target market for a product.

Fashion 246
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Daiso, Muji, Moshi Moshi? Why this Japanese-inspired chain is taking off

Inside Retail

Following in the tradition of Japanese retailers like Loft, Daiso and Muji that bring chic to everyday items and are consummate visual merchandisers, Thailand’s Moshi Moshi has gone into full expansion mode with a concept that uses the same template. Some stores also sell pet accessories.

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The Art & Science of Visual Merchandising [Inside the Evolution of Retail]

Rose

Pose the question “what is visual merchandising?” In years past, visual merchandising strategy consisted largely of displays, fixtures and signware designed to attract, engage and motivate a customer toward making a purchase — part of a retail experience that could be described as transactional. (See Aspirational Retailing.

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Analysis: Why Abercrombie & Fitch’s turnaround has not been cancelled

Inside Retail

While A&F’s performance in its domestic market had already come under pressure from the over-saturation of stores around the time of the global financial crisis, sales at its international outlets also soon began to flag.

Expansion 223
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The Olympic opportunity: How brands can sustain their momentum beyond the Games

Inside Retail

People purchase merchandise, sports equipment and apparel to show support for their favourite teams, sports and athletes. Limited-edition items and memorabilia become highly sought after, creating a lucrative market for retailers. During the 2012 London Olympics, for example, official merchandise sales reached unprecedented levels.

Unity 260