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From virtual models to marketing, how fashion brands are using AI today

Inside Retail

Retail analytics platform Style Arcade provides intelligent fashion merchandising recommendations to retailers and brands, including The Iconic, Aje and PE Nation in Australia. Marketing: AI can also help provide insights into the ideal target market for a product. Should employees be worried?

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Alibaba exec talks about how Australian businesses can target SEA and China

Inside Retail

“Many SMEs in Australia may struggle to navigate the complexities of entering new markets and establishing the right networks. Our service addresses this challenge by providing a curated selection of potential partners tailored to each business’ specific needs and capabilities,” she told Inside Retail.

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From Shein to Chanel: Why we’re in the age of pop-ups

Inside Retail

“And for brands already in physical locations, a pop-up provides the opportunity to explore the potential of new geographies with localised strategies, as well as testing new formats, new fixtures, new products and new merchandising.” Pop-ups are also a great way for retailers to lean into the preferences of the Gen Z shopper.

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Types of Retail Store Layouts

Creative Displays Now

Choosing the right store floor plan can have a profound effect on the way customers navigate the store, interact with your merchandise and whether they decide to purchase any products. Ultimately, this layout maximizes every aisle and highlights each piece of merchandise. Plenty of space for displaying merchandise.

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7 Tips on Creating a Strong Product Launch In-Store

Retail Bound

Understanding these details will help you tailor your brand experience to appeal to your ideal customers. Conduct thorough market research and gather data on your target audience to gain insights into their needs and wants. This will help you tailor your brand experience to meet their expectations and make a lasting impact.

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The Four Ps of Retail Business: Mastering the Basics of Retail for Your Business

RetailMinded

Understanding Your Target Market and Their Needs You need to know who you’re selling your product to. Selecting and Sourcing Products Whether you’re dealing with wholesalers or making your own items, it’s crucial to have products that stand out and appeal to your target market.

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Embracing The Retail Renaissance: Strategies For Independent Retailers

RetailMinded

Utilizing platforms like Publicity Marketplace can provide a gateway to connect with marketing professionals who can aid in navigating these complexities. Understanding Your Audience Any effective marketing strategy is based on a profound understanding of the target market.