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Inside Retail connected with Millstein to discuss the brands plans to tap into channel expansion and merchandising opportunities and how the founder plans to turn Fishwife into a household name. IR : What strategies, from merchandising to marketing, has Fishwife incorporated in order to reach its growth trajectory?
The international success of prominent K-pop artists such as BTS, Blackpink, and Stray Kids has catalysed unprecedented levels of consumer engagement, resulting in expanded market opportunities for merchandising. As the K-pop industry continues to boom, merchandising has become increasingly lucrative.
While retailers may wish to be exempt from the national Australia Day debat, a simple open or closed sign or decision to stock Australian flag merchandise says it all. As January 26 approaches, brands are starting to signal their values to their customers.
Australian retailers with tween and teen consumer demographics could be forced to pivot their marketing strategies when a blanket ban on socialmedia for those under the age of 16 comes into effect on November 28 next year. The gross merchandise value (GMV) generated by Australian social commerce was US$1.63
Australia’s social commerce industry is expected to register a 12.2 Social commerce is defined as the use of socialmedia and digital networks to facilitate transactions between customers and businesses. per cent growth this year reaching a market value of $2.67 billion by 2028. billion by 2028.
Retailers have been using visual merchandising and props to draw in customers for as long as shops have been open. Tyrone Cano, head honcho at Propability, said to put it simply, visual merchandising is very important, almost essential, for retailers.
Glossier then expanded to include merchandise such as towels and sweaters. Socialmedia darling no more. On Instagram, which is the brand’s main social platform and was immensely instrumental to its initial success, Glossier’s account has been losing followers constantly since the ‘Outta The Gloss’ debacle in July of 2020.
However, as Gray pointed out, there has been growing interest in unique third spaces where consumers can chat with one another while browsing for unique concept-related merchandise. Additionally, a report released by trend forecasting company WGSN revealed a growing consumer profile type, a group they dubbed Gleamers.
Breakout Session: The Social Experience – Influencers’ Role in Creating Popular Retail Engagements. The post IRDC 2021: Socialmedia influencers and your brand… appeared first on Visual Merchandising and Store Design. But how do you leverage these influencers effectively to help share your story?
Retailers dont need to necessarily launch a new category or product range that aligns with the inevitable trends that will flood socialmedia channels, they can use them to ground imagery and copy for upcoming marketing campaigns.
Both domestic and international sales of 2nd Street stores showed robust growth, particularly in luxury secondhand merchandise, amid rising consumer inflation and expansion of the resale market. As other Asian countries reduce their purchases of new luxury goods, interest in high-quality pre-owned items has surged. million impressions.
Selling great products is one way to boost your retail business’s bottom line, but even the best inventory will languish on your shelves without the right merchandising strategy in place. You don’t need a major shopping holiday or a change in seasons to change out your merchandising displays. Start With the Windows. Want Vs. Need.
Who would have thought that there would be such a thing as an organization for those who work in visual merchandising? The organization was created to encourage and promote the highest standards of visual merchandising design and display installations throughout commerce. The post An Organization for Visual Merchandisers?
Just because customers consider food a necessity, it doesn’t mean that grocery store owners shouldn’t put work into visual grocery merchandising. What Is Grocery Merchandising? . At the most basic level, merchandising displays refer to the grocery store areas with products in places other than the regular aisles.
A socialmedia platform called PinDuoDuo has now tapped into this population, harnessing the popularity of the social network WeChat (think WhatsApp, Instagram, Facebook and Amazon all rolled into one). First, they involve e-commerce platforms, third-party payment, express delivery and socialmedia.
While the typeface might not have changed, over the past three years, Banana Republic has successfully evolved into a fashion brand for the modern socialmedia era. The store design was modernised and upgraded to reflect the new brand identity by adding styling services, elevated merchandising, and hospitality training for staff.
For example, Shein is disproportionately shopped by Gen Zers, thanks to the retailer’s wide array of trendy styles at competitive prices and successful socialmedia marketing strategies. Discount retailing preferences When it comes to discount shopping, these consumer groups shop at different retailers.
Social Commerce: The Power of SocialMedia in Shopping Socialmedia is becoming more integrated with e-commerce, with platforms like Instagram, TikTok, and Facebook increasingly offering shoppable posts and direct purchasing options. Together, we can transform your store into a captivating shopping destination.
After establishing itself as a successful socialmedia and e-commerce-led brand, Australian homewares brand Hommey quickly diversified its strategy and expanded into physical retail. Justin Kestelman founded Hommey in 2020 and opened its first store in 2021 and its second in 2022.
With socialmedia driving brand awareness as well as sales, more and more brands are choosing to diversify their product range or align with influential figures to flaunt their merchandise. For fast food giant McDonald’s, a popular tactic is to align with influential figures.
Many brands are getting so caught up with trends like AI or the latest socialmedia platform, they’re overlooking the importance of the customer experience, contends an expert in experiential retail. There are probably 20 or 30 micro-moments over a span of time and you don’t know where they’re going to be. “So
Some of the most crucial parts of this strategy include visual merchandising and crafting a compelling brand experience as part of your overall marketing technique. How Brands Can Use Storytelling in Visual Merchandising What other benefits are there to crafting meaningful messages with a brand storytelling strategy?
People purchase merchandise, sports equipment and apparel to show support for their favourite teams, sports and athletes. During the 2012 London Olympics, for example, official merchandise sales reached unprecedented levels. During the 2012 London Olympics, for example, official merchandise sales reached unprecedented levels.
Opening or reviving a retail business in remote locations should put on first: Embracing technology: Shop owners can use digital platforms such as e-commerce websites, socialmedia, and online marketplaces to reach a wider customer base and compete with larger retailers.
Kmart divisional merchandise manager Rob Day has seen an increase in popularity of the discount department store’s Halloween range, as more families and individuals have become involved in the event. “I Salakas contends that socialmedia and the Americanisation of Australian culture has accelerated the development of Halloween in Australia.
But even if a shop does have a website or even a Google Business page, a recent survey by PwC suggests that socialmedia could be the new key to increasing retail footfall – as social networks are now the number 1 source of inspiration for purchases. Encouraging shoppers into stores. Let us know in the comments below!
Interactive displays, KENJILand game merchandise, and a seamless connection with socialmedia sharing are all part of the brand’s blending of offline and online. The immersive virtual experience enables users to interact with a digital community and experience an array of virtual worlds.
The battle between them is playing out not only on socialmedia but also in a US court. In US federal court, Shein has accused Temu of contracting social-media influencers to make “false and deceptive statements” against Shein in their promotions of Temu.com.
Why Parade is so popular Parade has reached its current cult status by appealing to a younger, largely Gen Z, customer base through its focus on inclusivity, sustainability, and socialmedia. To maintain the brand’s legacy, AAI will need to avoid watering down the brand’s essence for something that may be considered more mainstream.
You have to wonder whether Mr Yu might have gotten a bit carried away this time and crossed a line, and certainly his new set of rules has drawn some ire on socialmedia. For its fiscal quarter ending November 30, both revenues and profit for the company in China were down, profits, sharply so. per cent in 2024.
An Ebay Australia spokesperson told Inside Retail that second-hand goods may also benefit from the Swift-mania sweeping the nation, as many stores have been stripped bare of relevant merchandise.
Invest in the right tagging supplies, including a tagging gun, fasteners (or barbs in the clothing industry), replacement needles for tagging gun, and merchandise tags. Strong visual merchandising is so important in sales. This is the easier piece of moving past season or overstock merchandise, just lower the price.
billion viewers, and race attendance reached record levels in 2022, with the sport continuing to grow on socialmedia. This is an omnichannel opportunity that allows us to tap into the F1 universe and merchandise. Formula 1 has seen a sharp rise in popularity in recent years, with its fanbase becoming younger and more diverse.
Our distribution network and partners help us merchandise our King Coffee product line into supermarkets, convenience stores and general trade stores for our consumer packaged goods segment.”. To reach our customers, we focused our efforts largely on socialmedia, new media as well as e-commerce platforms,” Thao said.
They can be seen as a short-lived merchandising ploy rather than a campaign that authentically aligns with a brand’s DNA. Maintaining a brand’s reputation and couture aesthetic while mixing it with popular culture trends is a difficult balancing act; it’s no surprise that some of these campaigns don’t land.
The Dashing X® platform can also act as a simplified ordering platform by syncing up and integrating with other providers, such as printing, socialmedia or merchandise partners, to take out the back-and-forth processes of ordering – all the way from managing the marketing budget, to running ROI reports on what is being used and what is working.
Inside Retail spoke to Elysha Sullivan, Sephora’s head of merchandising for Sephora Australia and New Zealand, to get the behind-the-scenes details of the beauty conglomerate’s store renovations and openings. It strives to stay at the forefront of beauty retail with its fully integrated omnichannel shopping experience.
With Facebook recently rebranding as Meta and Microsoft launching Mesh for Teams, both will need major brands such as Nike, with a large customer base, to have digital merchandise ready that will encourage people to join virtual platforms. It’s clear Nike is solidifying its position early as tech giants race to develop virtual worlds.
Australia’s first Indigenous-led online marketplace Welcome to Country is anticipating a boost in sales this week, as lockdowns across the country coincide with a socialmedia competition to raise awareness in the leadup to NAIDOC Week. In Australia, it also led to a wave of support for Indigenous-owned businesses.
He elaborated that the brand must be open to different holistic business models, brand communication and product and merchandising strategies, as well as avoiding the trap of trying to tap into all new markets at once. When it comes to socialmedia, social commerce and key opinion leaders, a humble and open approach is crucial.
Loop is the leading post-purchase platform optimising returns, post-purchase, and reverse logistics for more than 3500 brands, representing about 15 per cent of Shopify’s gross merchandise value. The Shopify-backed company has more than 250 employees and oversees 2 million returns per month.
Retail Design in the AI Era: How Artificial Intelligence is Transforming Store Design and Visual Merchandising Artificial intelligence (AI) is revolutionizing the way we conceive commercial spaces. From dynamic storefronts that react to customer presence to automated visual merchandising systems , AI is creating a new paradigm in retail.
Create in-store displays and leverage retail media touchpoints to promote Palentines Day and friendship-focused product bundles. Cross-promote products, like snacks paired with themed merchandise and event tickets. Promote Valentines Day for One The number of single-person households is increasing in Australia.
The house-style format will highlight trends that emerged on the socialmedia platform and visitors are invited immerse themselves in this virtual world within a physical space. The post Mall Hosts TikTok Video-Populated Popup appeared first on Visual Merchandising and Store Design.
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