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Fishwife’s Becca Millstein talks brand journey, social media and subscriptions

Inside Retail

Inside Retail connected with Millstein to discuss the brands plans to tap into channel expansion and merchandising opportunities and how the founder plans to turn Fishwife into a household name. IR : What strategies, from merchandising to marketing, has Fishwife incorporated in order to reach its growth trajectory?

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How Global Bunjang taps into the secondhand K-pop merchandise boom

Inside Retail

The international success of prominent K-pop artists such as BTS, Blackpink, and Stray Kids has catalysed unprecedented levels of consumer engagement, resulting in expanded market opportunities for merchandising. As the K-pop industry continues to boom, merchandising has become increasingly lucrative.

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Why Clothing the Gaps and Homie are urging retailers to stay open on January 26

Inside Retail

While retailers may wish to be exempt from the national Australia Day debat, a simple open or closed sign or decision to stock Australian flag merchandise says it all. As January 26 approaches, brands are starting to signal their values to their customers.

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Snapchat flags new media law’s unintended impact on social commerce

Inside Retail

Australian retailers with tween and teen consumer demographics could be forced to pivot their marketing strategies when a blanket ban on social media for those under the age of 16 comes into effect on November 28 next year. The gross merchandise value (GMV) generated by Australian social commerce was US$1.63

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Australia’s social commerce market tipped to top $2.67 billion this year

Inside Retail

Australia’s social commerce industry is expected to register a 12.2 Social commerce is defined as the use of social media and digital networks to facilitate transactions between customers and businesses. per cent growth this year reaching a market value of $2.67 billion by 2028. billion by 2028.

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What’s new in visual merchandising?

Retail Focus

Retailers have been using visual merchandising and props to draw in customers for as long as shops have been open. Tyrone Cano, head honcho at Propability, said to put it simply, visual merchandising is very important, almost essential, for retailers.

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How beauty brand Glossier went from social media darling to social outcast

Inside Retail

Glossier then expanded to include merchandise such as towels and sweaters. Social media darling no more. On Instagram, which is the brand’s main social platform and was immensely instrumental to its initial success, Glossier’s account has been losing followers constantly since the ‘Outta The Gloss’ debacle in July of 2020.