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What’s new in visual merchandising?

Retail Focus

Retailers have been using visual merchandising and props to draw in customers for as long as shops have been open. Keep consumers engaged Up first is Propability, which, as its name may suggest, specialises in the supply of props and similar solutions to the market.

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What do Amazon’s Prime Day results reveal about the US retail market?

Inside Retail

million shoppers across the software company’s products, revealed that for non-Amazon retailers, gross merchandise volume growth in the US rose 3 per cent year-over-year during the two-day period of Amazon’s Prime Day sale. In comparison, gross merchandise growth was actually down 6 per cent during TikTok’s Deals for You Days event.

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Welcome to the new customer experience

Inside Retail

The result is mounting pressure for retailers to deliver hyper-personalised, concierge-like shopping experiences with efficient handoffs between departments and channels before, during, and after a purchase. While 88 per cent of retail marketers share integrated tech stacks with advertising teams, this alignment alone is not enough.

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Tips for retail success

Retail Focus

One of the most important factors that retailers should consider when promoting their products is putting in the effort required to put together effective marketing displays as well as create stunning windows that feature their brand. Experiential retailing is a vital aspect of the retail marketing industry.

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5 Retail Marketing Strategies to Drive Sales

Creative Displays Now

What Is Retail Advertising? Retail marketing, or retail advertising, includes various tactics to spread awareness to your target audience and increase sales — from old favorites to newly launched goods. There are three primary types of retail marketing. Create a seamless checkout process.

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The Art & Science of Visual Merchandising [Inside the Evolution of Retail]

Rose

Pose the question “what is visual merchandising?” to a retailer today, and the response will likely be somewhat different than the answer to that same question several years ago. That’s because the retail experience is evolving. The Art & Science of Visual Merchandising & Customer Experience.

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The Pop-Up Experience

Retailing Insight

The pop-up or flash retailing market in the United States is estimated to be a $50 billion industry, and it’s for good reason. This short-term approach means that brands can experiment with novelty items, introduce new merchandise or test concepts without the hard cost or risk associated with long leases and associated overhead costs.