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Webinar — Cleaning Up Retail Lighting

Retail Focus

With just one week to go, here is a quick reminder of your exclusive opportunity to join Shoplight on their webinar, An Industry Challenged — Our Solution to Cleaning Up Retail Lighting. Explore how innovative bioplastics can revolutionise retail lighting, reduce carbon emissions, and drive sustainability in the retail construction sector.

Light 147
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Digital webinar continues to deliver strategic e-commerce insights for 2022

Inside Retail

In recent weeks, a series of free webinars – co-sponsored by 18th Digitech, Adobe and Starshipit, with submissions from each participating partner – have been covering topical issues in e-commerce for industry players, hosting discussions with recognised experts in the field.

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The ‘glocal’ strategies driving expansion for top Aussie retailers

Inside Retail

To successfully make the transition into global markets, the best brands understand that no matter how far and wide they grow, maintaining a local feel will foster deeper connections with customers and better resonate with their cultural identities. Building new systems for each new market will quickly bring your plans to a grinding halt.

Expansion 147
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Collecting first-party data is critical to retail success. Here’s why

Inside Retail

Hoey says that if a brand wants to become more mature in its digital strategy, the more first-party data it can collect around an individual, the better it can target its communications. That’s where we are seeing more growth in first-party data strategies, where marketers are looking at how they can replace cookies.

Strategy 242
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Planning to sell online in the US? Here are some tactics to ensure success

Inside Retail

Tara Daly, senior director of product marketing at Loop Returns , shares with Inside Retail advice on getting started in the US market, some tips on cross-border shipping and logistics – including managing returns in a way that builds customer loyalty – and how to drive repeat business. Begin with baby steps, she advocates.

Planning 290
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Here’s how to unlock the power of in-store retail media

Inside Retail

per cent, so we see some fantastic results when we use the assets and target and align them to our broader above-the-line marketing campaigns,” said Berends. per cent greater than the weeks where we had other in-store retail media. Then, if we compare that to a week where we had no in-store retail media, it was an uplift of 76.8

Promotion 130
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6 Essential Online Marketing Tips & Ideas For Growing Your Business In 2022

Retail Focus

Marketing has completely revolutionized since the advent of the pandemic. There are a huge number of consumers who prefer video content hence video marketing is the current trend and forms a very integral part of online marketing. Thus, it is necessary to change the marketing strategies.

Marketing 130