Inside Retail

NOVEMBER 28, 2024

India is on track to become an important worldwide source market for leisure travel, owing to its expanding economic prosperity and rapid growth. The world’s new critical market segment For many reasons, Indian travellers are playing an increasingly important role in the travel retail business. billion people, surpassing China’s.

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Inside Retail

MARCH 24, 2025

Retailers who understand the specific needs of each generation can tailor their marketing, product offerings and pricing strategies to match those preferences. For example, baby boomers may have more disposable income, while millennials continue to drive e-commerce growth, Starr told Inside Retail.

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Inside Retail

JUNE 10, 2024

Premium sportswear brands are enjoying robust growth in China as they take to directly courting their main customers, posing yet another setback to megabrands Nike and Adidas as they grapple with local competitors in the $55 billion sportswear market. But the more share they take out of the market, the less there is left for everyone else.

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Inside Retail

OCTOBER 9, 2024

million followers on TikTok since launching in 2020 and is poised to surpass nine figures in annual revenue this year, thanks to its steadfast target market of tweens and teens. As Priceline expands its offering of brands like Bubble, it will also need to adapt its social media marketing strategy. “We

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RetailMinded

JULY 9, 2021

This post highlights some of the marketing strategies businesses can deploy to not find new customers and keep existing ones. Let’s face it; technology opened a myriad of marketing channels and so did the pandemic. You can partner with other businesses just to target your brand name to gain traction among your target market.

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Inside Retail

MARCH 4, 2024

Whether marketers are subconsciously ageist or they’ve gotten distracted riding the Millennial branding and Gen Z social media wave all the way to the bank is still up for debate. Marketing efforts and budgets are mostly directed towards younger consumers despite their lack of loyalty and shrinking disposable income. “If

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RetailMinded

NOVEMBER 4, 2020

Together with it, online marketing is improving. Unfortunately, the rate of evolution for online marketing was so high that we see so many common mistakes that are done literally every single day. . Misunderstanding The Target Market. Speaking about goals, digital marketing requires a systematic approach.

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Inside Retail

DECEMBER 18, 2024

Additionally, we are investing in targeted marketing campaigns, partnerships with international influencers, and social media outreach to enhance engagement with overseas audiences, he added. Exclusive offerings, such as limited-edition items, cultural collaborations, and VIP services, are highlighted to attract global customers.

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Inside Retail

JANUARY 29, 2023

In its preliminary half-year results, JB Hi-Fi attributed record sales to strong consumer demand, and its well-executed promotional strategies during Boxing Day and Black Friday. In general, she believes the brand has set itself up well by investing in omnichannel strategies, and integrating its online and in-store experience.

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Inside Retail

FEBRUARY 20, 2024

In this article, we will delve into the top five e-commerce tips that should be at the forefront of your strategy, with a keen focus on driving growth not only within the digital realm but across your entire business. Implement AI-powered personalisation Personalisation is no longer a luxury but a necessity in the e-commerce landscape.

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Inside Retail

NOVEMBER 13, 2022

Adjust has released the long-awaited second half of its guide, which aims to help app marketers scale their app growth with strategies for user retention, internationalisation, and influencer marketing. . The guide reviews five of these factors, with tips for marketers and app developers on how to enhance them.

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Inside Retail

AUGUST 22, 2024

These shifts manifest in various ways, from increased consumer spending to innovative marketing strategies. Limited-edition items and memorabilia become highly sought after, creating a lucrative market for retailers. Brands that embraced digital strategies generated increased engagement and sales.

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Retail Bound

OCTOBER 22, 2024

If you want to reach your target market, you need to be where they are shopping. This can help you to fine-tune the product and make sure it’s ready for market. Tips for a Successful Product Launch in Retail Product startups face a unique set of challenges when launching their product in the retail market.

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RetailMinded

JULY 8, 2021

For you to stay ahead of the game, you must keep up with digital innovations and apply up-to-date marketing strategies. Although digital marketing is already a familiar and staple strategy for many establishments, some industries and businesses are still reluctant to engage in this approach.

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Creative Displays Now

NOVEMBER 20, 2024

Here are some beauty product placement strategies to add interactive elements to your setups: Use the Try-Before-You-Buy Technique Creating a beautiful display is always an effective way to get noticed, but making it interactive is the best way to be remembered. You want customers to interact with your brand and form meaningful connections.

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Inside Retail

NOVEMBER 26, 2023

With constant pressure to stay ahead of the competition, continuously innovate and get seasonal releases on time, it can be difficult to ensure that all the moving parts come together to create the best possible products at the right price point for each target market.

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Trade Show Booth Companies - Trade Group

AUGUST 1, 2023

Influencer marketing has become a potent strategy for businesses wanting to connect with their customers. For example, Nike’s marketing strategy is based on almost entirely influencer marketing, beginning with its partnership with Michael Jordan and continuing with new rising athletes. The idea is not a new one.

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Inside Retail

JULY 20, 2023

This understanding is key to developing growth strategies to resonate with target markets, as different customer cohorts each have their own distinct relationships with brands – variously prioritising factors such as price, quality, and a shared sense of purpose.

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RetailMinded

JULY 17, 2022

The potential to transform industries like marketing is huge. They can help marketers understand data better, predict future behaviors, and deliver more personalized experiences when it comes to their audience. This article explores the ways AI technologies are driving marketing strategies today.

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Inside Retail

APRIL 5, 2022

SK: There’s no doubt that online is a major contributor to our business, and one that we will continue to champion strongly, just like our bricks-and-mortar strategy. So we’ll be looking to expand heavily into SA, WA, and probably the Victorian markets. How mature would you say your online offering is today? Hopefully, June.

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Inside Retail

APRIL 25, 2021

However, A&F’s recent financial figures and strategy actually show a brand that is firmly in recovery mode, with a focus on more on-point marketing messaging and fewer stores, as sales are shifted to its digital channels. . Abandonment of sexualised marketing. International expansion driven through flagships.

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Inside Retail

JUNE 16, 2024

While most people agree on things like the security of your online checkout and the safe delivery of parcels, there are some interesting nuances between the generations – which you can use to help shape a delivery strategy that lives up to your customers’ expectations. Let’s take a look at the research findings.

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Inside Retail

MARCH 17, 2025

Unified commerce is where you put the customer at the heart of every decision, so its a customer-centric retail strategy that seamlessly connects all sales channels, both physical and digital, through a single, integrated platform, Nick Gray, founder of retail consultancy agency I Got You, told Inside Retail. What is unified commerce?

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Retail Focus

OCTOBER 9, 2023

billion users worldwide, which means it can be a fantastic platform for increasing brand awareness and engaging with your target market. Hire A Paid Social Media Marketing Expert Paid social media marketing can be an effective way for a new business to quickly increase brand awareness, drive traffic, and increase sales.

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Inside Retail

APRIL 8, 2024

During this time the business expanded into Melbourne and other markets. For the past 15 years, the brand has operated with a significant presence in Hong Kong, and Angus plans “to further develop international markets as well as to consolidate domestically”.

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Inside Retail

SEPTEMBER 3, 2023

The plan from the beginning was to make something that would synergise with the Aje Collective’s other businesses, and which complemented the health-focused lifestyle Norris saw in Aje’s target market. Next, however, is its own bricks-and-mortar expansion. Innovation is a big part of our range.

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Inside Retail

OCTOBER 24, 2023

The current state of affairs “Malaysia has a growing economy and a strong consumer market, making it an attractive destination for expanding retail businesses. The APAC marketplace Broderick said that the APAC market presents both challenges and opportunities for the headwear industry and New Era.

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Inside Retail

AUGUST 14, 2024

In an ambitious move that signals its intent to capture a share of the burgeoning luxury market in India, London-based fashion label Raishma has recently expanded its operations into the country through strategic partnerships with leading e-commerce platforms such as Nykaa Fashion, Myntra, Ajio, and Tata Cliq Luxury.

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Inside Retail

MAY 18, 2022

Adapting to the culture of a new market isn’t just about switching up your packaging or rebranding your company’s name so that it works overseas, although these things are important. Here are three tips to help you bridge the gap between your culture and the culture of your target market. It almost never works. This is normal.

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Creative Displays Now

MARCH 4, 2024

Whether you’re an experienced product developer or new to the retail industry, you must know strategies for introducing customers to your products and continuing to grow revenue. There are three primary types of retail marketing. Today, online marketing has revolutionized everything. What Is Retail Advertising?

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Trade Show Booth Companies - Trade Group

SEPTEMBER 20, 2023

To distinguish your product from competitors, embracing experiential marketing is an excellent approach to actively engage, captivate, and cultivate Gen Z into enthusiastic advocates for your brand. Here are some strategies to effectively engage Gen Z consumers. Take Generation Z, for instance.

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Retail Bound

NOVEMBER 3, 2022

From researching your target market to having a clear vision for your product, making sure you have a solid team in place, and being prepared to sell, here are 10 tips to make your product startup more attractive to venture capitalists. Research your target market. Have a marketing strategy. Be patient.

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RetailMinded

OCTOBER 10, 2024

One of the most effective strategies is influencer marketing. But what makes influencer marketing so powerful for retail brands? In this article, we will explore how to craft an influencer marketing strategy that will elevate your retail brand, build trust with your target audience, and drive business growth.

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Inside Retail

OCTOBER 1, 2024

Any brand entering the hyper-competitive US retail market has its work cut out for it, especially those that don’t have a home-court advantage. So why are so many Australian brands expanding in this market, and what precautions do they need to take to thrive in this competitive retail landscape?

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Inside Retail

JUNE 27, 2022

India’s beauty and personal care market is projected to reach US$21 billion in 2025, and the rising adoption of online shopping and greater product penetration in secondary cities are also contributing to the market’s enlargement. L Catterton’s strategic partnership with LVMH will also supercharge Sugar’s expansion in the near future.

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Inside Retail

MARCH 27, 2024

Inside Retail spoke to The Iconic’s chief marketing officer , Joanna Robinson, to unpack the strategy that propelled this successful campaign. “As The reach of creators The Iconic tapped into its community of content creators that reach a Gen Z audience to execute the partnership’s social media strategy.

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Inside Retail

APRIL 28, 2021

None of this makes a difference to Shein’s Gen Z target market, who are often dealing with budget constraints and willing to put up with slow deliveries in order to get their hands on the latest fashions. Shein’s inclusive strategy makes a lot of sense. Shipments to Australia take a minimum of two weeks, according to the site.

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