RetailMinded

JUNE 19, 2024

You know health-conscious customers are reshaping the market, right? From innovative product selections to smart advertising campaigns, you need fresh strategies. Use Targeted Social Media Ads: Tailor your social media campaigns to specific health-conscious demographics using platforms like Instagram and Facebook.

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Inside Retail

SEPTEMBER 16, 2024

Inside Retail spoke to Ting to learn more about Beyond The Vines’ Thai venture and its larger ambition for overseas markets. IR : How does the Thailand expansion fit into Beyond The Vines’ overall global growth strategy? RT: Thailand is a key part of our broader global expansion strategy, which extends beyond Southeast Asia.

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Fashion Marketing Expansion Strategy 130

Inside Retail

APRIL 29, 2024

Dubai-based retailer and distributor GMG and US-based apparel and footwear company VF Corporation recently announced a significant expansion of their long-standing partnership to solidify their presence in the growing markets of Southeast Asia (SEA) and the Middle East and North Africa (MENA).

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Inside Retail

JULY 11, 2024

A groundbreaking, soon-to-be-published market insight report by Resonate CX unveils the pain points, drivers and preferences of these two consumer groups in Australia. The many possibilities to interact with products is a calculated strategy by Apple, as it is proven that the more you touch a product, the more likely you are to buy it.

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Strategy Layout Visual Merchandising Consumer 147

Inside Retail

SEPTEMBER 30, 2024

The FMCG subscription box market in Australia has shown strong growth over the past few years, driven by increasing consumer demand for convenience and personalisation, the continued rise of e-commerce, and sustainable practices. These subscriptions often include curated selections of products tailored to individual skincare needs.

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Marketing Beauty and Health Promotion Customer Retention 246

Inside Retail

NOVEMBER 28, 2023

Email marketing flows are crucial for crafting a seamless and personalised customer journey. With Klaviyo , an intelligent marketing automation platform, retailers can set up automated email flows triggered by specific customer actions, ensuring timely and relevant communication.

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RetailMinded

OCTOBER 20, 2023

If you own your own business or have a senior position at a company, a product marketing strategy is an effective approach you may take for future success. Whether you are in the run-up to launching a new product or service or trying to boost and improve existing ones, a well-constructed strategy makes all the difference.

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Inside Retail

JUNE 2, 2021

On Thursday morning, the heads of Wesfarmers’ retail businesses, Bunnings, Kmart, Target, Catch and Officeworks, presented their growth strategies to investors at the company’s annual strategy day. Bunnings tapping into tradie market. The post Three key takeaways from Wesfarmers’ strategy day appeared first on Inside Retail.

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Strategy Department Stores Management Tailored 246

Retail Focus

FEBRUARY 27, 2024

Asian grocery store, Tian Tian Market , which opened in Wembley Park earlier this month (February 2024), has reported a 30% surge in foot traffic over the Lunar New Year weekend, compared to average weekday figures. Tian Tian signed a 15-year lease with Quintain for the 4,268 sq.

Marketing 147

Marketing Curate Tailored Strategy 147

Inside Retail

JANUARY 2, 2023

We pride ourselves in our training strategy which has a special focus on customer service. It is a premium fashion lifestyle label built on the vision of adding elegance and quality to the luxury market. Customers can sip on coffee from the in-house Sacoor Cafe, enjoy live music and take advantage of complimentary tailoring services.

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Inside Retail

APRIL 12, 2024

Amy Wotton, brand and marketing GM at Vicinity Centres, told Inside Retail, “DFO has always been synonymous with premium brands and unbeatable value.” “With our brand refresh, we wanted to celebrate the essence of DFO – the idea of being ‘in the know.’ As a touch point, we measure brands and energy. “As

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Inside Retail

AUGUST 3, 2023

Strategies like this have become commonplace in the fast food sector, as restaurants seek to generate publicity and drive sales by rolling out outrageous gastronomic creations that they hope will become viral sensations. By staying attentive to consumer preferences, we can continue to thrive in this ever-changing market,” she concluded.

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Strategy Social Media Consumer Engagement 130

Inside Retail

NOVEMBER 16, 2023

As the annual Black Friday Cyber Monday (BFCM) shopping season nears, it’s not too late to review strategies to optimise sales during this key annual retail festival. Enter Klaviyo – an intelligent marketing automation platform with the tools to help retailers optimise their BFCM success. But for those who have not — it’s not too late!

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Strategy Engagement Planning Promotion 130

Retail Focus

FEBRUARY 7, 2024

In 2024, the landscape of customer engagement tools plays a pivotal role in elevating marketing performance. These tools are indispensable for implementing marketing automation, delivering tailored communication, and making data-informed decisions to enhance your campaign’s return on investment (ROI).

Customer Engagement 130

Customer Engagement Engagement Marketing Flow 130

Inside Retail

SEPTEMBER 8, 2024

With many Australian consumers continuing to moderate their discretionary spending due to the ongoing cost-of-living crisis, overseas markets could offer a lifeline to struggling local retailers. Be local “Customising your products to match local needs and preferences – positioning, labelling, and market channels matter,” Howard said.

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Marketing Consumer Engagement Tailored 113

Inside Retail

SEPTEMBER 24, 2024

Capitalising on this momentum and the resurgence of nostalgic trends, Mattel is now setting its sights on more ambitious goals for the Asia Pacific market. Paul Faulkner, senior VP and MD at Mattel Asia Pacific, spoke with Inside Retail about the company’s vision to conquer the burgeoning market.

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Consumer Strategy Tailored Planning 277

Inside Retail

NOVEMBER 27, 2023

With intense competition in today’s retail sector, integrating technology and customer experience isn’t just a trend—it’s a survival strategy. AI will allow retailers to predict trends and behaviours, giving them the tools to proactively shape their strategies.  AI

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Strategy Social Media Consumer Pattern 130

Inside Retail

APRIL 29, 2021

Lacoste Japan’s Manager of CRM/Marketing Koji Aono said, “This time, our major innovation was to see if we could take action based not only on behavioural history data, but also on the customer’s needs. We will continue to support data marketing that adapts to various B2C markets.”. Check it out here. Check it out here.

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Strategy Hobbies Color Customer Engagement 230

Inside Retail

FEBRUARY 29, 2024

In today’s complex retail landscape, chief marketing officers (CMOs) find themselves in a perpetual balancing act. You need to drive growth, deliver compelling customer experiences, and demonstrate a tangible return on investment from your marketing initiatives. Here are strategies for success: 1.

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Retail Bound

JULY 5, 2023

The traditional approaches that once dominated the market have evolved into a new era known as “Product Marketing 2.0.” ” This innovative approach emphasizes the power of digital strategies in creating maximum impact for new products. Section 3: Crafting a Digital Launch Strategy 3.1

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Strategy Marketing Social Media Engagement 52

Inside Retail

SEPTEMBER 22, 2024

These locations, however, are not random pins on a map but a part of the brand’s larger expansion plan in Asia Pacific, including key markets like Japan, South Korea, Malaysia, Singapore and Australia. Additionally, we are focusing on new product developments tailored to the preferences of consumers in the region.”

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Inside Retail

OCTOBER 25, 2024

First-party data allows customers to be segmented into groups that brands can tailor relevant, timely promotions to – no more emails promoting children’s clothing to bachelors who have only ever bought menswear from you, for example. You want to do everything you can to capture their data because they might not return for a long time.

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Strategy Perspective Tailored Promotion 242

Inside Retail

JULY 8, 2024

The reported closure of Microsoft’s brick-and-mortar stores managed by authorised retail partners in China has raised questions about the tech giant’s strategy in the world’s second-largest economy and whether the move is counterintuitive when the market’s consumer electronics sector has seen a sign of recovery. billion, in 2023.

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Consumer Electronics Strategy Management Consumer 264

Trade Show Booth Companies - Trade Group

SEPTEMBER 20, 2023

To distinguish your product from competitors, embracing experiential marketing is an excellent approach to actively engage, captivate, and cultivate Gen Z into enthusiastic advocates for your brand. Here are some strategies to effectively engage Gen Z consumers. Take Generation Z, for instance.

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Engagement Strategy Marketing Social Media 52

Inside Retail

NOVEMBER 18, 2024

It’s not easy to be a mid-market retailer in Australia right now. There is increased competition from e-commerce players, the local market and major international brands. Our numbers continue to get better and better when technically the market remains challenging. Growth opportunities are hard to come by.

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Inside Retail

MARCH 27, 2023

The size of AI in the retail market exceeded US$2 billion in 2020 according to Global Market Insight and is expected to grow at more than 30 per cent between 2021 and 2027. Marketing: AI can also help provide insights into the ideal target market for a product. Now it can be done digitally. Should employees be worried?

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Fashion Marketing Target Market Tailored 246

Retail Bound

MARCH 12, 2024

This translates perfectly to business development where a cohesive, proactive marketing strategy is crucial for the health and growth of your business. Similarly, in marketing, focusing solely on one channel at the expense of others can stunt your business’s potential. How can you consider which channel is best for you?

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Social Media Marketing Engagement Strategy 90

Retail Focus

SEPTEMBER 2, 2024

PPC is a digital marketing model where advertisers pay a fee each time their ad is clicked. PPC is widely used in e-commerce, search engine marketing, and social media platforms like Google Ads and Microsoft Advertising. Customised Strategies: Top agencies tailor their PPC strategies to meet the unique needs and goals of each business.

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Advertising Social Media Tailored Strategy 130

Retail Bound

AUGUST 21, 2024

But with so many other startups vying for attention in the market, how do you stand out and engage with your customers in a meaningful way? Here are some effective customer engagement strategies that can help your product startup build a loyal fanbase. Are you a product startup looking to take your brand to the next level?

Customer Engagement 52

Customer Engagement Engagement Strategy Social Media 52

Inside Retail

OCTOBER 13, 2021

“Right now, we’re seeing a once-in-a-generation shift that is opening the doors to a major new advertising opportunity for retailers and brands,” explains Troy Townsend, co-founder and chief innovation officer at The Pistol , a leader in marketing technologies and services.

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Inside Retail

FEBRUARY 27, 2024

The platform enables organisations to create, launch, and manage personalised marketing campaigns to engage with the target audiences across different platforms, devices, and online channels. For the modern retailer, the key to implementing these strategies is knowing your customers and understanding their needs.

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Strategy Customer Engagement Engagement Management 130

Inside Retail

MAY 30, 2024

Despite the growth, 76 per cent of global retail sales will still occur offline in 2028, which Forrester says reflects the importance of omnichannel strategies for retailers. As the growth varies vastly by region, retailers should thoroughly understand their priority markets and tailor their strategies appropriately, Miglani added.

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Retail Sales Tailored Strategy Consumer 261

Inside Retail

JUNE 23, 2024

Type Bea is another new high-performing haircare brand that entered the market this year and is similarly focused on facilitating hair growth and optimum hair health – with an emphasis on inclusion and design for all hair types. Co-founded by Anna Lahey, the founder of ingestible beauty brand Vida Glow and Rita Ora.

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Beauty and Health Pattern Tailored Consumer 278

Inside Retail

AUGUST 14, 2024

Despite launching in select markets less than a year ago, in September 2023, TikTok Shop aims to grow its US e-commerce sales to US$17.5 Social commerce vs e-commerce The shareable short-form content app has taken e-commerce to new heights and accelerated what marketing experts refer to as social commerce.

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Inside Retail

OCTOBER 30, 2024

This unexpected endorsement from such a high-profile celebrity propelled the Labubu character into the spotlight, capturing the attention of fans worldwide and dramatically boosting Pop Mart’s visibility in the collectibles market. Emerging markets Global expansion is now a major growth driver for the business.

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Retail Focus

SEPTEMBER 17, 2024

In today’s competitive online retail market, customer retention is just as important as customer acquisition. Here are the key ways an eCommerce SEO agency can strengthen your customer retention strategy: 1. Targeting the Right Audience with Tailored Content Content plays a huge role in customer retention.

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Customer Retention Tailored Strategy Customer Engagement 130