Inside Retail

JULY 10, 2024

The Reject Shop’s low-cost operations combined with the ongoing success of its merchandise strategy are intended to set the retailer up for success despite macroeconomic conditions. This is done through our consumables business where we offer best in market prices on nationally branded products,” shared Eshuys.

Merchandising 264

Merchandising Strategy Shopping Consumer 264

Inside Retail

JULY 29, 2024

Let’s dive into the shifts expected to alter shopping for this year’s holiday season and explore additional winning strategies for retailers. The post Future-proof your retail strategy for the holiday season and beyond appeared first on Inside Retail Australia.

Strategy 278

Strategy Advertising Gifts Engagement 278

Inside Retail

JANUARY 8, 2024

Craveable Brands has named Ben Simmons as the new marketing director for Oporto Australia, effective from late last year. Simmons was previously the GM of marketing and operations for Taco Bell at Restaurant Brands Australia and the senior marketing manager at KFC.

Marketing 278

Marketing Expansion Strategy Management 278

Inside Retail

MAY 2, 2024

But many brands are simply copying and pasting their millennial marketing playbook for the next generation, according to Ypulse senior content marketing manager Anastasia Pelot. The post Why retail needs a whole new strategy to target Gen Z appeared first on Inside Retail Australia.

Strategy 264

Strategy Engagement Marketing Outdoor 264

Inside Retail

FEBRUARY 2, 2024

The Lego Group has appointed Justine McKenny as its new senior director, head of marketing for Australia and New Zealand, effective March 1. McKenny will lead the marketing team for the region and join the leadership team, reporting to Troy Taylor – VP and GM for Australia and New Zealand.

Marketing 261

Marketing Promotion Strategy Management 261

Inside Retail

MARCH 3, 2024

Retailers have also been hit with rising input costs eroding margins, leaving many merchandise, marketing and commerce functions wondering how they are going to achieve more with less. The post Retention and loyalty – how to grow when the market is down appeared first on Inside Retail Australia.

Marketing 290

Marketing Customer Retention Strategy Planning 290

Inside Retail

AUGUST 29, 2024

Before joining the Go-To team, Faddy was the global marketing and sales director at The Beauty Chef, and before this, she worked at The Estée Lauder Companies. IR : What advice would you give to emerging marketing leaders who aspire to reach the CMO level in their careers?

Marketing 253

Marketing Strategy Balance Perspective 253

Inside Retail

MARCH 26, 2024

Australian luxe-for-less beauty brand MCoBeauty launched into the US market this week and is now stocked in over 1,800 Kroger Co stores. Inside Retail: How did MCoBeauty approach entering into the US market? Shelley Sullivan: We are following the same strategy in the US. SS: Six per cent. SS: Absolutely.

Marketing 246

Marketing Strategy Planning Consumer 246

Inside Retail

NOVEMBER 28, 2023

Email marketing flows are crucial for crafting a seamless and personalised customer journey. With Klaviyo , an intelligent marketing automation platform, retailers can set up automated email flows triggered by specific customer actions, ensuring timely and relevant communication.

Flow 287

Flow Marketing Social Media Promotion 287

Inside Retail

MARCH 5, 2024

Rollout of Naked Sundays products into 50 Urban Outfitters stores will increase the brand’s identity in the US market and make it more accessible to its target audience. Naked Sundays prides ourselves on being first to market and at the forefront of SPF innovation. million locally and US$11.52 billion worldwide.

Marketing 277

Marketing Expansion Other Design 277

Inside Retail

JUNE 30, 2024

The bad news was that company CFO Mat Friend admitted that Nike fell short of its plan, telling investors on its June 27 conference call: “We experienced meaningful shifts in consumer traffic in key markets – particularly in Greater China, where brick-and-mortar traffic declined as much as double-digits versus prior year.”

Marketing 246

Marketing Sporting Goods Promotion Line 246

Inside Retail

FEBRUARY 18, 2024

I worked alongside my sister Hannah for years at the Salamanca markets and learned the tricks of the trade from the age of 12. The concept of selling and marketing a product, and brand became second nature and a part of my identity. When I finished school I turned down a law degree to continue alongside Hannah in the business.

Marketing 279

Marketing Social Media Concept Line 279

Inside Retail

MARCH 25, 2024

In this excerpt from Unnecessary Tales of a Retail Marketer , our lead character discovers that balancing their gorgeous new ad campaign with the rigours of BAU is more annoying than they would like. Retail marketer: Got a brief for you. Retail marketer: The broader ad campaign is kicking goals. Creative agency suit: OK, great.

Marketing 245

Marketing Retail Marketing Management Balance 245

Inside Retail

NOVEMBER 24, 2024

But in a market where Mecca already sets the bar for in-store shopping experiences, is there room for another Australian-founded beauty retail empire? per cent of the Australian beauty and personal care market, meaning it is not currently reaching 87.5 per cent of the addressable market.

Marketing 230

Marketing Curate Boutique Engagement 230

Inside Retail

SEPTEMBER 30, 2024

The FMCG subscription box market in Australia has shown strong growth over the past few years, driven by increasing consumer demand for convenience and personalisation, the continued rise of e-commerce, and sustainable practices. FMCG subscription box offers encompass a variety of sectors. What’s behind the growth?

Marketing 246

Marketing Beauty and Health Promotion Customer Retention 246

Inside Retail

OCTOBER 24, 2024

“As a result, some are visiting less often and I think today’s results tell that same story,” he said in an announcement, adding the company needs to fundamentally change its recent strategy to be able to improve its performance. The post Can the ‘Back to Starbucks’ strategy reverse the company’s fortunes?

Strategy 130

Strategy Line Planning Marketing 130

Inside Retail

NOVEMBER 13, 2024

The brand’s lackluster merchandising combined with its lack of technological updates made keeping up in an increasingly competitive handbag and accessories market that much harder. The post Behind Vera Bradley’s brand turnaround strategy to reach Gen Z appeared first on Inside Retail Australia.

Strategy 130

Strategy Accessories Accessories Pattern 130

Retail Focus

DECEMBER 12, 2024

Numerous conferences and sessions held over the first two days provided a comprehensive overview of market trends, featuring many exclusive international speakers. Two dedicated sessions delved into analyses from international investors, highlighting their views and strategies in an evolving environment.

Expansion 264

Expansion Retail Space Space Marketing 264

Inside Retail

DECEMBER 17, 2024

The post Beare Park founder Gabriella Pereira reveals her pop-up strategy appeared first on Inside Retail Australia. Were focused on direct-to-consumer channels for now, but there are exciting things on the horizon, including international expansion.

Strategy 130

Strategy Fashion Curate Expansion 130

Retail Focus

DECEMBER 6, 2024

Email marketing has become a cornerstone of delivering this seamless retail customer experience, acting as a direct and personalized communication channel between brands and their customers. It involves connecting the dots between various touchpoints, including online stores, physical locations, customer support, and marketing communications.

Marketing 130

Marketing Social Media Engagement Customer Retention 130

Inside Retail

DECEMBER 4, 2024

High-profile fashion collaborations are nothing new, but does making luxury accessible and marketing it to a younger audience come at a cost? The saying goes, “Any publicity is good publicity,” but more importantly what is the strategy driving such an investment? billion Bitmoji avatars globally. I think not.”

Social Media 277

Social Media Fashion Strategy Target Market 277

Inside Retail

DECEMBER 12, 2024

Inside Retail spoke with Stephanie Tham, director of brand & marketing at Outdoor Venture, to learn about the new retail concept and the companys marketing strategy. Are there any plans to introduce RL2 by Running Lab to other markets in Southeast Asia or beyond? If so, which countries are on your radar?

Outdoor 130

Outdoor Marketing Curate Concept 130

Inside Retail

DECEMBER 10, 2024

Flying Tiger Copenhagen’s official launch in Australia has provided local retailers with an opportunity to observe the brand’s unconventional marketing playbook up close. Flying Tiger Copenhagen typically spends very little of their budget on marketing, it’s a small amount, like 1 per cent, Bernardi told Inside Retail.

Marketing 130

Marketing Layout Perspective Location 130

Inside Retail

JULY 8, 2024

The reported closure of Microsoft’s brick-and-mortar stores managed by authorised retail partners in China has raised questions about the tech giant’s strategy in the world’s second-largest economy and whether the move is counterintuitive when the market’s consumer electronics sector has seen a sign of recovery. billion, in 2023.

Consumer Electronics 264

Consumer Electronics Strategy Consumer Management 264

Inside Retail

DECEMBER 3, 2024

An immense passion for outdoor sports and strategically accelerating brands drew Moore to the Salomon business, where he is now leading its next phase of growth within the ANZ market. He attributes this new positioning to driving the huge growth of the brand in the Australian and New Zealand markets.

Outdoor 264

Outdoor Social Media Apparel Strategy 264

Inside Retail

NOVEMBER 25, 2024

Temu: The fast-growing challenger A relative newcomer to the Australian market, Temu – whose parent is China’s PDD Holdings – has quickly attracted a large following. Shein: Dominating the fast-fashion market Shein has become a major player in Australian fashion, particularly among younger consumers. In the last year alone, 3.8

Fashion 246

Fashion Customer Engagement Strategy Consumer 246

Inside Retail

JUNE 17, 2024

Antonius said “I’m honoured to have the opportunity to lead Chatime into the next phase of growth, and I look forward to executing our growth strategy and collaborating with the board, our leadership team, and our partners to realise our brand’s full potential.” New market identification.

Expansion 290

Expansion Strategy Marketing Management 290

Inside Retail

JULY 22, 2024

Inside Retail spoke to Balázs Krizsanyik, GM of Desigual Asia Pacific, and Tim O’Rourke, national sales and managing director at O’Rourke Showroom, to learn more about the brand’s local strategy for the Australian market and its expansion strategy globally. IR: Could you elaborate more on the expansion strategies in this market?

Expansion 261

Expansion Strategy Fashion Engagement 261

Inside Retail

NOVEMBER 18, 2024

It’s not easy to be a mid-market retailer in Australia right now. There is increased competition from e-commerce players, the local market and major international brands. Our numbers continue to get better and better when technically the market remains challenging. We’re a mid-market Aussie retailer.

Gifts 246

Gifts Strategy Marketing Shopping 246

Inside Retail

JUNE 13, 2024

China – the world’s fastest-growing coffee market – has experienced a downturn with significant players like Luckin Coffee and Starbucks reporting a decrease in sales in the first quarter of the year. Cotti Coffee’s latest marketing move to offer all beverages for RMB9.9 How does Cotti Coffee’s business model support its rapid growth?

Strategy 261

Strategy Expansion Marketing Management 261

Inside Retail

JUNE 10, 2024

. “As an official apparel partner of US Polo Assn, we’ve eagerly awaited the opportunity to extend our fast-expanding global reach into the dynamic Australian market and share our brand with more consumers around the world,” said Boo Jalil, CEO at Brand Machine Group. Both BMG and US Polo Assn view Australia as a growth market.

Reimagine 266

Reimagine Apparel Strategy Fashion 266

Inside Retail

MAY 23, 2024

These partnerships are part of our global strategy to evolve the perception of Pandora as a brand known for charms and bracelets into a full jewellery brand. IR: What is the strategy behind being AFW’s first presenting and jewellery partner? IR : In your words, can you describe Pandora’s ‘Phoenix’ growth strategy?

Fashion 278

Fashion Strategy Consumer Marketing 278

Inside Retail

DECEMBER 12, 2024

Jean Holtzman, Coty’s chief brands officer, Prestige, said partnering with Swarovski is an “ideal fit” for the brand and aligns with its strategy on licenses with multi-category potential. The post Swarovski enters fragrance market through licensing deal with Coty appeared first on Inside Retail Australia.

Marketing 130

Marketing Strategy 130

Inside Retail

SEPTEMBER 24, 2024

Capitalising on this momentum and the resurgence of nostalgic trends, Mattel is now setting its sights on more ambitious goals for the Asia Pacific market. Paul Faulkner, senior VP and MD at Mattel Asia Pacific, spoke with Inside Retail about the company’s vision to conquer the burgeoning market.

Consumer 277

Consumer Strategy Tailored Planning 277