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Why retailers must rethink their Meta and Google ad strategies in 2025

Inside Retail

The digitalisation of media has seen advertising budgets diverted towards social media campaigns and search engine marketing in Australia, 70 per cent of digital advertising spend goes to Meta and Google. For many retailers, these platforms have grown to consume the whole marketing funnel and their templated options have become the default.

Strategy 237
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Luxury brand pop-up store hyperlocal retail strategies

Retail Focus

Retail Consultant | Published author | Visiting lecturer Hyper-local strategies have been increasingly applied by luxury brands to connect with specific communities through limited-time pop-up stores. Luxury brand strategies can be enhanced by incorporating several factors: 1. Ghalia BOUSTANI.

Strategy 246
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How Parachute’s consistent marketing and quality designs won over millennials

Inside Retail

Since entering the market, Parachute has raised over $47 million in venture capital. How Parachute popped off Like many other successful DTC brands in the market, the concept for Parachute came from a personal place of need and interest from the founder.

Marketing 244
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Three key inventory strategies Adidas uses to stay ahead

Inside Retail

Here are three key strategies Adidas is using to keep its stock in check. We use it across multiple regions, like greater China, and emerging markets in Latin America. The post Three key inventory strategies Adidas uses to stay ahead appeared first on Inside Retail Australia.

Strategy 241
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Composable Commerce Reference Architecture 2024 Edition

The guide explores how to: Create seamless customer experiences between channels, products, and markets Tailor business models to support multi-brand strategies Choose the best composable services for your business Reduce costs while boosting customer and team satisfaction Transition to composability with actionable strategies Download the guide and (..)

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How Bubble cracked the Australian market, by mirroring its US and UK strategy

Inside Retail

Timing is everything and knowing when to launch in a new market can make or break a brand’s success in a new region. With such a saturated beauty and skincare market, why was it the right time for Bubble to expand and how did it do so successfully? The brand’s founder and CEO Shai Eisenman recently shed light on the Australian launch.

Strategy 130
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How LSKD leverages its community as a powerful marketing tool

Inside Retail

LSKD regularly conducts customer surveys and gathers feedback from conversations in its retail stores not to mention its 95,000-member private Facebook group to refine its product offering and communication strategy. The post How LSKD leverages its community as a powerful marketing tool appeared first on Inside Retail Australia.

Marketing 211
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How To Craft Your Perfect Retail Tech Stack

Speaker: Jason Cottrell and Brian Walker

Debunk myths about modular strategies and understand their simplicity. Distinguish credible vendors from the pretenders in a crowded market. Integrate modular tools to meet your unique needs. Gradually upgrade your systems for continuous improvement. 📅 June 20, 2024 at 9:30 am PT, 12:30 pm ET, and 5:30 pm GMT

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eCommerce in 2025: How Customer Experience Drives Online Retail Success

Speaker: Jennifer Wright and Nick Barron

The future of retail belongs to those who can stay ahead of shifting customer preferences and marketing trends. Whether you’re refining your customer journey or exploring ways to personalize engagement, we’ll provide insights that help you create adaptable models that move as fast as the market does.

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Secrets of a Successful Sale: Optimizing Your Checkout Process

Speaker: David Nisbet, Everett Zufelt, and Michaela Weber

. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue. But payments are just one part of a chain. What’s the next touch point?