Inside Retail

JANUARY 2, 2024

Keeping track of all the seasonal events can be overwhelming, and missing just one or two key marketing moments may mean passing up an opportunity to inspire your customers to shop with your brand. These dates can inspire marketers to think outside the box and create opportunities they might not have considered. “You

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Inside Retail

NOVEMBER 5, 2024

Despite concerns about consumer spending, Yum China’s strategic focus on market expansion and customer satisfaction has yielded positive results. On one hand, we see ample opportunities across China to enter underserved markets and enhance customer access. per cent to $3.07 In the first nine months, the company returned $1.24

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Inside Retail

MAY 13, 2024

Competition in digital marketing is fierce: 81 per cent of retail marketing executives expect it to increase even further this year, and 69 per cent plan to raise their spending accordingly. The report was commissioned by Klaviyo – an intelligent marketing automation platform – in partnership with Inside Retail.

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Inside Retail

NOVEMBER 13, 2024

The brand’s lackluster merchandising combined with its lack of technological updates made keeping up in an increasingly competitive handbag and accessories market that much harder. The post Behind Vera Bradley’s brand turnaround strategy to reach Gen Z appeared first on Inside Retail Australia.

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Inside Retail

SEPTEMBER 1, 2024

The Canadian coffee chain Tim Hortons has entered Malaysia’s booming coffee market, opening its first two stores in the country in partnership with Marubeni. However, the chain has even bigger ambitions in one of Southeast Asia’s fastest-growing coffee markets.

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Inside Retail

JULY 10, 2024

The Reject Shop’s low-cost operations combined with the ongoing success of its merchandise strategy are intended to set the retailer up for success despite macroeconomic conditions. This is done through our consumables business where we offer best in market prices on nationally branded products,” shared Eshuys.

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Inside Retail

JULY 29, 2024

Let’s dive into the shifts expected to alter shopping for this year’s holiday season and explore additional winning strategies for retailers. The post Future-proof your retail strategy for the holiday season and beyond appeared first on Inside Retail Australia.

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Inside Retail

NOVEMBER 14, 2024

“There’s been a lot of curiosity from customers who are familiar with H&M in different markets and are eager to visit this innovative store,” she said. “We The company currently operates more than 250 stores across key markets such as South Korea, Japan, Singapore, Malaysia, Vietnam, and the Philippines.

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Inside Retail

OCTOBER 24, 2024

“As a result, some are visiting less often and I think today’s results tell that same story,” he said in an announcement, adding the company needs to fundamentally change its recent strategy to be able to improve its performance. The post Can the ‘Back to Starbucks’ strategy reverse the company’s fortunes?

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Inside Retail

AUGUST 29, 2024

Before joining the Go-To team, Faddy was the global marketing and sales director at The Beauty Chef, and before this, she worked at The Estée Lauder Companies. IR : What advice would you give to emerging marketing leaders who aspire to reach the CMO level in their careers?

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Inside Retail

NOVEMBER 4, 2024

Vincom Retail is Vietnam’s biggest mall operator by dint of opening malls here, there and everywhere, but is this the right strategy? That’s ok if you do world-class developments and your timing is not too far ahead of the market, but otherwise, it can be a well-aimed shot in the foot. What can Vincom do?

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Inside Retail

DECEMBER 10, 2023

From the moment a purchase is confirmed to when it arrives at the customer’s doorstep, Klaviyo ’s intelligent marketing automation tools track progress and inform customers where their eagerly anticipated purchase is at. These emails are no longer just a nice-to-have – they need to become a key part of your customer service strategy.”

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Inside Retail

MAY 5, 2024

To successfully make the transition into global markets, the best brands understand that no matter how far and wide they grow, maintaining a local feel will foster deeper connections with customers and better resonate with their cultural identities. Building new systems for each new market will quickly bring your plans to a grinding halt.

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Retail Times

MAY 20, 2024

Effective online marketing strategies are very important for businesses aiming to maximise their reach and profitability. Let’s take a look at various online marketing strategies across industries, uncovering innovative ways for businesses to enhance their online visibility.

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Retail Focus

JUNE 26, 2023

Online businesses will live or die depending on their SEO strategy as the ruthless toll of the cost of living crisis means almost a third of businesses went to the wall, reveals the latest government statistics. A good SEO strategy should get you to the top without blowing all your marketing budget. How long will it take?

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Inside Retail

MAY 2, 2024

But many brands are simply copying and pasting their millennial marketing playbook for the next generation, according to Ypulse senior content marketing manager Anastasia Pelot. The post Why retail needs a whole new strategy to target Gen Z appeared first on Inside Retail Australia.

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Inside Retail

DECEMBER 19, 2023

A shift in Chinese retailers’ strategy toward lower-priced goods and services to win cost-conscious consumers risks embedding the country’s recent deflationary trends more permanently into the world’s second-largest economy. “It is definitely a price decrease or low inflation environment now.

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Inside Retail

FEBRUARY 19, 2024

You don’t have to be a marketing expert to know that Taylor Swift is a bulletproof brand that consistently improves, regardless of the challenges she faces or the challenges she sets for herself. She can instruct marketers on leading by example and practicing what they advocate for.

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Inside Retail

NOVEMBER 9, 2024

per cent decline in sales for the first quarter, which an analyst considered as “not too shoddy” given the softness in the wider luxury market. According to Saunders, the brand has become stale and is not delivering a punchy enough line up of products in a tough market. Tapestry has reported a 0.4 per cent revenue decline.

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Inside Retail

JULY 25, 2024

However, marketing expert Mark Baartse said that most users are expected to opt out of cookies on Chrome, so while it marks a major reversal for Google, it won’t change the end result for retailers. It not only deepens your understanding of your audience but also drives more effective marketing strategies.

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Inside Retail

JANUARY 8, 2024

Craveable Brands has named Ben Simmons as the new marketing director for Oporto Australia, effective from late last year. Simmons was previously the GM of marketing and operations for Taco Bell at Restaurant Brands Australia and the senior marketing manager at KFC.

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Inside Retail

FEBRUARY 2, 2024

The Lego Group has appointed Justine McKenny as its new senior director, head of marketing for Australia and New Zealand, effective March 1. McKenny will lead the marketing team for the region and join the leadership team, reporting to Troy Taylor – VP and GM for Australia and New Zealand.

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Inside Retail

MARCH 26, 2024

Australian luxe-for-less beauty brand MCoBeauty launched into the US market this week and is now stocked in over 1,800 Kroger Co stores. Inside Retail: How did MCoBeauty approach entering into the US market? Shelley Sullivan: We are following the same strategy in the US. SS: Six per cent. SS: Absolutely.

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Inside Retail

OCTOBER 16, 2024

Over the years, I’ve heard ‘grey market’ tossed around a lot in the beauty industry. After chatting with some beauty insiders, I realised the grey market is still a grey area. And there’s your first myth busted – many people confuse the grey market with counterfeit goods. So, I decided to get to the black-and-white of it.

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Inside Retail

OCTOBER 5, 2023

Pandora has announced its growth strategy for the coming years, aiming to build the position as a full jewellery brand across accessible price points. To achieve this target, the Copenhagen-based company will increase investments in brand desirability and the store network with a refreshed marketing strategy and elevated in-store experience.

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Inside Retail

DECEMBER 1, 2022

Physical sales grew 57 per cent, aided by brand marketing and exposure at the Australian Fashion Week, while online sales increased by 31 per cent as a result of increased investment in technology. Oroton CEO, Jennifer Child, said the result demonstrates “strong early progress” in the retailer’s growth strategy.

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Inside Retail

SEPTEMBER 16, 2024

Inside Retail spoke to Ting to learn more about Beyond The Vines’ Thai venture and its larger ambition for overseas markets. IR : How does the Thailand expansion fit into Beyond The Vines’ overall global growth strategy? RT: Thailand is a key part of our broader global expansion strategy, which extends beyond Southeast Asia.

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Inside Retail

SEPTEMBER 30, 2024

The FMCG subscription box market in Australia has shown strong growth over the past few years, driven by increasing consumer demand for convenience and personalisation, the continued rise of e-commerce, and sustainable practices. FMCG subscription box offers encompass a variety of sectors. What’s behind the growth?

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Retail Focus

OCTOBER 21, 2021

A good video marketing strategy will help you engage with your audience and help make your brand known across digital and social media platforms. If you want to be a successful digital marketer, it is imperative that you understand the power of video as a tool for your social media and marketing strategy.

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RetailMinded

JUNE 19, 2024

You know health-conscious customers are reshaping the market, right? From innovative product selections to smart advertising campaigns, you need fresh strategies. It enables proactive marketing strategies rather than reactive ones. Highlighting such items in your marketing strategy shows that you understand their needs.

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Inside Retail

JULY 11, 2024

A groundbreaking, soon-to-be-published market insight report by Resonate CX unveils the pain points, drivers and preferences of these two consumer groups in Australia. The many possibilities to interact with products is a calculated strategy by Apple, as it is proven that the more you touch a product, the more likely you are to buy it.

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Inside Retail

FEBRUARY 29, 2024

Research from Nielsen IQ, cited by Centric Software, the Product Lifecycle Management (PLM) software market leader, shows that 99 per cent of Australian households continue to buy private-label products. Centric’s e-book details five core strategies retailers can adopt to boost their private-label business.

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Inside Retail

JUNE 30, 2024

The bad news was that company CFO Mat Friend admitted that Nike fell short of its plan, telling investors on its June 27 conference call: “We experienced meaningful shifts in consumer traffic in key markets – particularly in Greater China, where brick-and-mortar traffic declined as much as double-digits versus prior year.”

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Inside Retail

OCTOBER 9, 2024

million followers on TikTok since launching in 2020 and is poised to surpass nine figures in annual revenue this year, thanks to its steadfast target market of tweens and teens. As Priceline expands its offering of brands like Bubble, it will also need to adapt its social media marketing strategy. “We

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