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How G-Star is recalibrating its local strategy for a post-Covid retail landscape

Inside Retail

After a four-year hiatus, G-Star Raw is poised to re-establish its presence in Australia and New Zealand, emerging from a turbulent chapter in the market. The Australian arm of the Dutch-founded denim giant, established in 1989, collapsed into voluntary administration in early 2020 as the advent of covid engulfed the market.

Strategy 264
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Luxury brand pop-up store hyperlocal retail strategies

Retail Focus

Retail Consultant | Published author | Visiting lecturer Hyper-local strategies have been increasingly applied by luxury brands to connect with specific communities through limited-time pop-up stores. Luxury brand strategies can be enhanced by incorporating several factors: 1. Ghalia BOUSTANI.

Strategy 246
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Why retailers must rethink their Meta and Google ad strategies in 2025

Inside Retail

The digitalisation of media has seen advertising budgets diverted towards social media campaigns and search engine marketing in Australia, 70 per cent of digital advertising spend goes to Meta and Google. For many retailers, these platforms have grown to consume the whole marketing funnel and their templated options have become the default.

Strategy 237
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Tupperware secures rescue plan anchored on digital-first strategy

Inside Retail

According to president and CEO Laurie Ann Goldman, Tupperware has created a “digital-first, technology-led and asset-light” strategy over the past year. As part of the plans , the new company will focus on global core markets, including the US, Canada, Mexico, Brazil, China, Korea, India and Malaysia.

Strategy 246
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Composable Commerce Reference Architecture 2024 Edition

The guide explores how to: Create seamless customer experiences between channels, products, and markets Tailor business models to support multi-brand strategies Choose the best composable services for your business Reduce costs while boosting customer and team satisfaction Transition to composability with actionable strategies Download the guide and (..)

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How Parachute’s consistent marketing and quality designs won over millennials

Inside Retail

Since entering the market, Parachute has raised over $47 million in venture capital. How Parachute popped off Like many other successful DTC brands in the market, the concept for Parachute came from a personal place of need and interest from the founder.

Marketing 244
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Three key inventory strategies Adidas uses to stay ahead

Inside Retail

Here are three key strategies Adidas is using to keep its stock in check. We use it across multiple regions, like greater China, and emerging markets in Latin America. The post Three key inventory strategies Adidas uses to stay ahead appeared first on Inside Retail Australia.

Strategy 241
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How To Craft Your Perfect Retail Tech Stack

Speaker: Jason Cottrell and Brian Walker

Debunk myths about modular strategies and understand their simplicity. Distinguish credible vendors from the pretenders in a crowded market. Integrate modular tools to meet your unique needs. Gradually upgrade your systems for continuous improvement. 📅 June 20, 2024 at 9:30 am PT, 12:30 pm ET, and 5:30 pm GMT

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From Rigid To Resilient: Why Enterprises Need Modular Commerce Now

Speaker: Benjamin Woll, Tiffany Spizzo, and Jaime Santos Alcón

We’ll explore how brands can integrate a modern commerce solution within their existing infrastructure to move faster, adapt to market changes, and fuel long-term growth without the risks of a full migration. The next era of enterprise commerce is here - discover how a modern platform fits into your strategy. Reserve your spot now!

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eCommerce in 2025: How Customer Experience Drives Online Retail Success

Speaker: Jennifer Wright and Nick Barron

The future of retail belongs to those who can stay ahead of shifting customer preferences and marketing trends. Whether you’re refining your customer journey or exploring ways to personalize engagement, we’ll provide insights that help you create adaptable models that move as fast as the market does.

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Secrets of a Successful Sale: Optimizing Your Checkout Process

Speaker: David Nisbet, Everett Zufelt, and Michaela Weber

. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue. But payments are just one part of a chain. What’s the next touch point?