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How Parachute’s consistent marketing and quality designs won over millennials

Inside Retail

With the increasing financial power of this generation of shoppers, opportunities for newer, trendier brands to tap into this space have exponentially opened up over the past decade. Since entering the market, Parachute has raised over $47 million in venture capital. This is where Parachute comes into play.

Marketing 244
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Supply and demand: Where the retail property market is headed

Inside Retail

However, demand now outpaces the retail development pipeline, reducing retail space per capita and increasing the value of existing retail property. This is naturally boosting demand for retail space. Construction costs are soaring The scarcity of new retail property space is partly due to high construction costs in Australia.

Marketing 200
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‘Not just another beauty store’: Adore Beauty CEO on entering a crowded market

Inside Retail

And within that space, physical retail reports through to Jacq, and she’ll have a head of retail and a retail structure under her as we open more stores. That’s very unique in the beauty space, Laing said.

Marketing 250
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MAPIC 2024: Highlights of the 2024 Edition

Retail Focus

With an expanded area and a new space dedicated to brand licensing (IP), LeisurUp, the zone dedicated to leisure and immersive experiences, brought together leading players such as Bandai Namco, Citywave, Cits Immersives, Hasbro, Dama Dreams, Dedem, Hupalupa, Smiley, QubicaAMF, Pausa, TF1 Licensing, Universal, Walltopia, and Zero Latency VR.

Expansion 264
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Controversy surrounds plans to revamp Sydney’s Paddy’s Market

Inside Retail

Sydney’s Paddy’s Market is at the centre of a debate over its redevelopment with some traders and members of the public opposing plans to give the venue a significant facelift. With the market occupancy rate down to 60 per cent, Latham says Doltone’s precinct would boost that to “close” to 100 per cent.

Planning 325
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How Bubble cracked the Australian market, by mirroring its US and UK strategy

Inside Retail

Timing is everything and knowing when to launch in a new market can make or break a brand’s success in a new region. With such a saturated beauty and skincare market, why was it the right time for Bubble to expand and how did it do so successfully? The brand’s founder and CEO Shai Eisenman recently shed light on the Australian launch.

Strategy 130
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How G-Star is recalibrating its local strategy for a post-Covid retail landscape

Inside Retail

After a four-year hiatus, G-Star Raw is poised to re-establish its presence in Australia and New Zealand, emerging from a turbulent chapter in the market. The Australian arm of the Dutch-founded denim giant, established in 1989, collapsed into voluntary administration in early 2020 as the advent of covid engulfed the market.

Strategy 264