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Digital webinar continues to deliver strategic e-commerce insights for 2022

Inside Retail

In recent weeks, a series of free webinars – co-sponsored by 18th Digitech, Adobe and Starshipit, with submissions from each participating partner – have been covering topical issues in e-commerce for industry players, hosting discussions with recognised experts in the field.

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Planning to sell online in the US? Here are some tactics to ensure success

Inside Retail

Tara Daly, senior director of product marketing at Loop Returns , shares with Inside Retail advice on getting started in the US market, some tips on cross-border shipping and logistics – including managing returns in a way that builds customer loyalty – and how to drive repeat business. Begin with baby steps, she advocates.

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Marketing as Your Business’s Workout Routine

Retail Bound

This translates perfectly to business development where a cohesive, proactive marketing strategy is crucial for the health and growth of your business. Similarly, in marketing, focusing solely on one channel at the expense of others can stunt your business’s potential. How can you consider which channel is best for you?

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6 Essential Online Marketing Tips & Ideas For Growing Your Business In 2022

Retail Focus

Marketing has completely revolutionized since the advent of the pandemic. There are a huge number of consumers who prefer video content hence video marketing is the current trend and forms a very integral part of online marketing. Thus, it is necessary to change the marketing strategies. Focus on the target audience.

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Three interesting ways retailers are using TikTok

Inside Retail

Compared to more established social media platforms, TikTok is still beefing up its solutions and services for businesses, and shopping functionality (outside of China) is still some way off. TikTok ANZ brand strategist Siobhan O’Brien shared three interesting approaches in a webinar this week. Tapping into subcultures. “The

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Why contextual targeting is the future of digital advertising

Inside Retail

The prioritisation of engagement over accuracy on social media, algorithms amplifying divisive content, and data monetisation at the cost of privacy are all examples of this trend. As marketers, we are caught in this dynamic, relying on platforms while increasingly losing control over our audience access and data.

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Achieving Business Goals: Media Marketing

Retailing Insight

M edia Marketing is comprised of many forms of advertising and is the process of creating desirable products or services and distributing them in such a way that increases their charisma. I will not be giving all the methods but have tried to cull the best media marketing for retail stores, publishers and product makers.