Inside Retail

JANUARY 18, 2024

The other one is individualism, especially with social media and our exposure to relentless trends – global trends, micro-trends – and relentless targeted marketing from brands. And then of course, impact.

Expansion 244

Expansion Social Media Fashion Target Market 244

Trade Show Booth Companies - Trade Group

AUGUST 1, 2023

Influencer marketing has become a potent strategy for businesses wanting to connect with their customers. For example, Nike’s marketing strategy is based on almost entirely influencer marketing, beginning with its partnership with Michael Jordan and continuing with new rising athletes. What is an influencer?

Marketing 94

Marketing Social Media Engagement Target Market 94

Inside Retail

SEPTEMBER 15, 2021

Therefore, it would make sense to include disabled talent in order to capture the attention of that additional 20 per cent market share. Similarly, don’t wait to be publicly shamed on social media for your lack of inclusivity. To reach any audience type, you need to serve them with content with which they resonate.

Advertising 246

Advertising Social Media Target Market Marketing 246

Inside Retail

AUGUST 22, 2024

These shifts manifest in various ways, from increased consumer spending to innovative marketing strategies. Limited-edition items and memorabilia become highly sought after, creating a lucrative market for retailers. This led to a 12 per cent increase in sales and a 25 per cent rise in social media engagement.

Unity 260

Unity Engagement Social Media Apparel 260

Inside Retail

FEBRUARY 20, 2024

Embracing omnichannel commerce ensures that your customers can transition effortlessly between various touchpoints, whether it’s your website, social media channels, mobile app, or brick-and-mortar store. 1 Embrace omnichannel commerce This year, a seamless, integrated customer experience is paramount.

Tailored 246

Tailored Social Media Strategy Target Market 246

Inside Retail

NOVEMBER 13, 2022

Adjust has released the long-awaited second half of its guide, which aims to help app marketers scale their app growth with strategies for user retention, internationalisation, and influencer marketing. . The guide reviews five of these factors, with tips for marketers and app developers on how to enhance them.

Target Market 130

Target Market Social Media Strategy Marketing 130

RetailMinded

JULY 9, 2021

This post highlights some of the marketing strategies businesses can deploy to not find new customers and keep existing ones. Let’s face it; technology opened a myriad of marketing channels and so did the pandemic. The social distancing restriction for example meant that more people are shopping online than in brick-and-mortar stores.

Strategy 98

Strategy Marketing Social Media Advertising 98

RetailMinded

JULY 8, 2021

For you to stay ahead of the game, you must keep up with digital innovations and apply up-to-date marketing strategies. Although digital marketing is already a familiar and staple strategy for many establishments, some industries and businesses are still reluctant to engage in this approach.

Marketing 106

Marketing Social Media Strategy Customer Retention 106

Retailing Insight

NOVEMBER 10, 2022

Ready to improve your social media game next year? Here’s a primer on how to make 2023 your best year when it comes to maximizing your social media engagement. For any business or marketing plan to work, you want to have a plan in place. Do you normally travel to a market in July? Write it down.

Social Media 52

Social Media Engagement Planning Marketing 52

Inside Retail

JULY 21, 2021

We’re really leaning on the talent and the authenticity of our store team members and platforming it in our podcast,” said chief marketing officer Kate Blythe. Don’t try to appeal to everyone — know who your target market is, and speak directly to them about the things that you know they’re interested in or curious about.

Social Media 246

Social Media Light Target Market Marketing 246

Inside Retail

APRIL 28, 2021

It achieved sales of US$50 million within four years and also became an early adopter of using influencers on social media to drive sales. With the hashtag #Sheinhaul viewed over a billion times on TikTok, it is pretty clear that this is a very effective marketing tactic to drive traffic to its site and app. Inclusive fashion.

Fashion 162

Fashion Social Media Target Market Consumer 162

Inside Retail

OCTOBER 24, 2023

The current state of affairs “Malaysia has a growing economy and a strong consumer market, making it an attractive destination for expanding retail businesses. The APAC marketplace Broderick said that the APAC market presents both challenges and opportunities for the headwear industry and New Era.

Target Market 130

Target Market Social Media Fashion Tailored 130

Inside Retail

MARCH 27, 2024

Inside Retail spoke to The Iconic’s chief marketing officer , Joanna Robinson, to unpack the strategy that propelled this successful campaign. “As Meanwhile, the Cancer Council benefitted from the fashion industry’s ability to drive social and behavioural change and, in particular, The Iconic’s deep understanding of its consumers.

Social Media 130

Social Media Fashion Engagement Promotion 130

RetailMinded

JULY 17, 2022

The potential to transform industries like marketing is huge. They can help marketers understand data better, predict future behaviors, and deliver more personalized experiences when it comes to their audience. This article explores the ways AI technologies are driving marketing strategies today. Enhancing Customer Engagement .

Marketing 94

Marketing Customer Engagement Engagement Strategy 94

Inside Retail

JUNE 21, 2022

Companies are under a lot of pressure to ensure their products are sourced ethically and meet the sustainability guidelines that are now becoming commonplace in most global markets. Just to put it in perspective, there will be 300 million Gen Z consumers in China alone in the coming years, so marketers need to be ready to pounce.”.

Target Market 130

Target Market Social Media Consumer Marketing 130

Inside Retail

OCTOBER 1, 2024

Any brand entering the hyper-competitive US retail market has its work cut out for it, especially those that don’t have a home-court advantage. So why are so many Australian brands expanding in this market, and what precautions do they need to take to thrive in this competitive retail landscape?

Social Media 130

Social Media Apparel Fashion Expansion 130

Retailing Insight

MAY 2, 2024

M edia Marketing is comprised of many forms of advertising and is the process of creating desirable products or services and distributing them in such a way that increases their charisma. I will not be giving all the methods but have tried to cull the best media marketing for retail stores, publishers and product makers.

Marketing 52

Marketing Social Media Advertising Outdoor 52

Inside Retail

NOVEMBER 14, 2022

It’s something very unique in the tourist market,” he said. The market has moved a lot since I started back in 2005. Sands Retail is collaborating with events like Macau Fashion Week and launching targeted marketing initiatives to bring in tourists from Europe and the United States too. Evolutionary changes.

Social Media 130

Social Media Shopping Target Market Perspective 130

Inside Retail

MARCH 12, 2024

Started as a passion project by Greta Gale, a lawyer and former Woolies X senior marketing manager, who needed a classic black everyday suit, the premium women’s suiting and tailored separates brand officially launched in January 2022. I was fortunate that, in terms of launching the brand, I had a marketing background.

Social Media 130

Social Media Tailored Pattern Fashion 130

Inside Retail

AUGUST 26, 2024

Although 60 per cent of Australians discovered a new brand through social media and online, 56 per cent are uncomfortable making purchases through these platforms and trust in social media is ranked lower than other industries,” Gray, the founder of I Got You consultancy, told Inside Retail.

Social Media 113

Social Media Strategy Concept Form 113

Inside Retail

MARCH 27, 2024

million in a seed round led by 500 Global, coupled with a strategic expansion plan spanning Malaysia, Singapore, and the United Kingdom, reflecting the growing market for convenience-based businesses. Its innovative cooking approach sets it apart from other meal kits in the market.

Expansion 130

Expansion Social Media Target Market Form 130

Inside Retail

MAY 1, 2023

Doing this involves crunching a huge amount of data to enable highly targeted marketing campaigns and personalised product recommendations. Identifying new markets and customers Using AI and data analytics can help brands discover new customer groups and expand their reach.

Tailored 130

Tailored Social Media Target Market Marketing 130

RetailMinded

APRIL 8, 2021

Due to this, direct mail may now seem like it’s too slow and an old marketing method to look at. But a quick look at statistics will show you that the market continues to take direct mail seriously. Hence, direct mail marketing is one of the marketing methods that have stood the test of time.

Marketing 66

Marketing Social Media Form Other 66

Inside Retail

FEBRUARY 24, 2022

We’ve been in this industry for about three-and-a-half years now, and we’re very fortunate enough to have grown a company that can provide support not just to our market, but to the people inside of it.”. Representation within beauty is a huge talking point, and a point of friction within the market,” Benson said.

Beauty and Health 130

Beauty and Health Social Media Target Market Marketing 130

Inside Retail

OCTOBER 17, 2022

Yusof is no different in this area, and her brands are always using social media heavily. We have like a list of 200 social media influencers that we actually work with. Brands like Lilit are really celebrated on social media, because we have a 10 size pack. Instagram, Tik Tok, we have to be there.

Fashion 130

Fashion Social Media Gifts Promotion 130

Inside Retail

AUGUST 6, 2024

By understanding these underlying motivations, brands can craft more targeted marketing campaigns, offer relevant products, and create meaningful customer experiences. This comprehensive approach not only attracts new customers but also strengthens bonds with existing ones, ensuring long-term success in an ever-changing market.

Shopping 130

Shopping Outdoor Target Market Engagement 130

Retail Bound

OCTOBER 8, 2024

Starting a business can be challenging, especially in today’s fast-paced and competitive market. With the rise of technology and social media, it seems like everyone is starting their own business and attempting to make it big. This means finding the specific area or segment of the market that your product caters to.

Marketing 52

Marketing Target Market Social Media Strategy 52

Inside Retail

AUGUST 31, 2023

One of just 16 standalone Supreme stores in the world – six of which are in Japan – the opening in Seoul earlier this month attracted a throng of eager customers who queued outside in anticipation of acquiring the brand’s exclusive streetwear tailored for the South Korean market. billion in 2020. million by 2031. million by 2031.

Balance 130

Balance Fashion Social Media Target Market 130

Inside Retail

JUNE 27, 2022

India’s beauty and personal care market is projected to reach US$21 billion in 2025, and the rising adoption of online shopping and greater product penetration in secondary cities are also contributing to the market’s enlargement. L Catterton’s strategic partnership with LVMH will also supercharge Sugar’s expansion in the near future.

Consumer 130

Consumer Target Market Expansion Curate 130

Retailing Insight

JANUARY 22, 2024

I f you’re planning to expand your business into new markets or launch new products, you need to find your target markets to maximize your success. A target market is a group of people, also known as end users, that are identified to be your product or services best potential customers. Who Is Your Customer?

Marketing 52

Marketing Target Market Gifts Social Media 52

RetailMinded

OCTOBER 10, 2024

One of the most effective strategies is influencer marketing. This approach allows retailers to leverage the social influence of famous individuals to create authentic connections with potential customers. But what makes influencer marketing so powerful for retail brands? But this is only sometimes the case.

Marketing 59

Marketing Target Market Advertising Beauty and Health 59

Snap Retail

APRIL 20, 2021

Find a Definite Market. Emphasizing and putting yourself in your customers’ shoes is essential for e-commerce marketing. Take Advantage of Social Media. Another effective marketing that you can use in your arsenal is social media. The key here is knowing where your target market is.

Social Media 81

Social Media Target Market Planning Promotion 81

Trade Show Booth Companies - Trade Group

SEPTEMBER 20, 2023

To distinguish your product from competitors, embracing experiential marketing is an excellent approach to actively engage, captivate, and cultivate Gen Z into enthusiastic advocates for your brand. Promote User-Generated Content Encourage Gen Z customers to share their experiences with your product on social media.

Engagement 52

Engagement Strategy Marketing Social Media 52

Inside Retail

OCTOBER 5, 2022

The brand has several exciting projects in the works, including the launch of its latest “Tea Tree” range for acne and blemish-prone skin, the development of a mobile-friendly app and a possible expansion into the Middle East and select Western markets. At the same time, Pilgrim listens closely to what the local market wants.

Beauty and Health 130

Beauty and Health Social Media Consumer Marketing 130

RetailMinded

SEPTEMBER 12, 2023

Selling to an international market can be more tricky than with your local customers, even if it’s online. It’s just that you need to double up on your efforts to make your marketing strategies work. Getting to know your audience will help you tailor your products and marketing strategies. Most likely not!

Marketing 52

Marketing Social Media Engagement Target Market 52

RetailMinded

AUGUST 31, 2022

It can be as simple as word of mouth, especially if you are in the neighbourhood lemonade business, but the bigger and more widespread your business, the more complex your advertising campaign will need to be to ensure the correct level of market penetration. Something for Nothing – Making Use of Free SEO Tools.

Advertising 98

Advertising Social Media Circulation Promotion 98

Creative Displays Now

MARCH 4, 2024

Retail marketing, or retail advertising, includes various tactics to spread awareness to your target audience and increase sales — from old favorites to newly launched goods. There are three primary types of retail marketing. Today, online marketing has revolutionized everything. What Is Retail Advertising?

Retail Marketing 52

Retail Marketing Strategy Marketing Social Media 52