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Panellists discussed digital innovations ranging from leveraging new technologies and tailoring digital marketing solutions to optimising supply chains. Second, socialmedia has now evolved into social commerce, with upwards of 80 per cent of socialmedia users engaging in shopping-related activities.
South Koreas largest multi-brand beauty retailer, Olive Young, is setting its sights on the US market with the establishment of a local subsidiary in Los Angeles. Since opening its first store in South Korea in 1999, Olive Young has expanded to more than 1350 stores across its home market. per cent of its traffic coming directly.
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Rather than using traditional marketing, the brand taps into real customers who share their outfits under the #gannigirls hashtag on socialmedia. “If ” However, the product offering will be tailored to the Australian market. It’s manufactured so that it literally feels and looks the same.”
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