Inside Retail

MARCH 20, 2024

million views in over 29,800 posts on TikTok, which is proof of the social media trend of documenting the aesthetics of everyday items. Globally, the sneaker market is projected to have a revenue of US$80.19 This is precisely why retailers like The Sneaker Laundry have carved out a place in the market.

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Inside Retail

NOVEMBER 18, 2024

It’s not easy to be a mid-market retailer in Australia right now. There is increased competition from e-commerce players, the local market and major international brands. Our numbers continue to get better and better when technically the market remains challenging. We’re a mid-market Aussie retailer.

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Inside Retail

FEBRUARY 1, 2024

It’s no secret performance marketing on social media platforms isn’t what it used to be but it’s where consumers reside. A new guard of social media apps is entering the marketplace giving retailers and brands a new opportunity to connect with potential consumers. Xcel Brands Inc. per cent per annum.”

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Inside Retail

JANUARY 30, 2024

Since the advent of paid ads on social media, performance marketing has reigned supreme, offering brands direct access to consumers and the ability to convert sales. Performance marketing will lead to sales but it is not a viable strategy for generating broader brand awareness. Enter brand marketing.

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Inside Retail

MAY 13, 2024

Competition in digital marketing is fierce: 81 per cent of retail marketing executives expect it to increase even further this year, and 69 per cent plan to raise their spending accordingly. The report was commissioned by Klaviyo – an intelligent marketing automation platform – in partnership with Inside Retail.

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Inside Retail

NOVEMBER 14, 2024

In one of our stores, we also have social fitting rooms where you can explore six different themes and take photos for social media with these themes – in this case, from Korea, including Jeju and K-pop. It’s not just an Asian phenomenon; it’s scaling up and spreading to other markets.

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Inside Retail

DECEMBER 8, 2024

Australian retailers with tween and teen consumer demographics could be forced to pivot their marketing strategies when a blanket ban on social media for those under the age of 16 comes into effect on November 28 next year. The gross merchandise value (GMV) generated by Australian social commerce was US$1.63

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Inside Retail

MARCH 3, 2025

Instead, we are being very thoughtful about what our marketing is trying to say, and how we can do this without bringing the brand down to a discounter with no brand value. Is social media the answer? However, some retailers arent seeing social media engagement translating into sales.

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Inside Retail

JULY 29, 2024

Let’s dive into the shifts expected to alter shopping for this year’s holiday season and explore additional winning strategies for retailers. Today’s customers are shopping everywhere: on social media platforms, retail media networks, pop-up shops, and partner sites.

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Retail Focus

OCTOBER 9, 2023

Are you worried about getting your startup noticed on social media? It can be daunting to get started with your new business venture on social media, but keep in mind that every successful company will have started with 0 followers! Social media has a staggering 4.8 Social media has a staggering 4.8

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Inside Retail

OCTOBER 13, 2021

“Right now, we’re seeing a once-in-a-generation shift that is opening the doors to a major new advertising opportunity for retailers and brands,” explains Troy Townsend, co-founder and chief innovation officer at The Pistol , a leader in marketing technologies and services.

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Inside Retail

OCTOBER 30, 2024

This is the story of Pop Mart, the company behind the Labubu craze, and how a single social media post from a K-pop superstar catapulted the brand into the stratosphere of the blind box economy. Emerging markets Global expansion is now a major growth driver for the business. billion RMB, accounting for 29.7 per cent last year.

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Inside Retail

FEBRUARY 17, 2025

South Koreas largest multi-brand beauty retailer, Olive Young, is setting its sights on the US market with the establishment of a local subsidiary in Los Angeles. The company also plans to open its first physical store in the US, further enhancing its omnichannel strategy. per cent of its traffic coming directly. per cent and 64.0

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Inside Retail

FEBRUARY 19, 2024

You don’t have to be a marketing expert to know that Taylor Swift is a bulletproof brand that consistently improves, regardless of the challenges she faces or the challenges she sets for herself. She can instruct marketers on leading by example and practicing what they advocate for.

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Inside Retail

JANUARY 2, 2025

Loyal following Robinsons road to One Mile started over a decade ago when she began blogging on YouTube and built an audience through social media. One Mile made its runway debut at Afterpay Australian Fashion Week 2022 with its Resort ’23 collections.

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Boutique Fashion Social Media Curate 278

Inside Retail

NOVEMBER 28, 2023

Email marketing flows are crucial for crafting a seamless and personalised customer journey. With Klaviyo , an intelligent marketing automation platform, retailers can set up automated email flows triggered by specific customer actions, ensuring timely and relevant communication.

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Inside Retail

FEBRUARY 2, 2025

Leveraging insights into their lifestyle, aspirations, and consumption patterns, retailers can position themselves for success in this evolving market. Retailers who fail to authentically embrace these values risk losing market share. Invest in shoppable content and seamless checkout features within social media platforms.

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Social Media Beauty and Health Pattern Engagement 130

Promotion Tech

DECEMBER 10, 2024

Enter experiential marketing, a strategy that transforms audiences from passive observers into active participants. By tapping into emotions and engagement, experiential marketing builds stronger connections between customers and brands. What is Experiential Marketing? But how does digital signage fit into the equation?

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Social Media Display Engagement Marketing 98

Retail Focus

FEBRUARY 15, 2024

Capturing the attention of the student demographic is both a significant opportunity and a challenge for marketers in today’s retail landscape. Understanding how to effectively appeal to this group requires a blend of traditional marketing wisdom and innovative strategies that resonate with the digital-native generation.

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Inside Retail

JUNE 28, 2021

You do some digital marketing. One of the golden rules of marketing theory 101 is conducting market research. Bar tracking down where your customers go for coffee and trying to eavesdrop (which we generally don’t recommend), a good way to research your market is by doing some social listening. So, you own a brand.

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Social Media Boutique Strategy Marketing 245

Retail Focus

NOVEMBER 6, 2024

Boots has released its 2024 festive marketing campaign, “The Christmas Makeover ”, unleashing the magic of beauty with actor and Bridgeton star, Adjoa Andoh as Mrs. Claus in a wonderland of Boots beauty. Following this, the fully integrated campaign will run for seven weeks across TV, radio, cinema, print, social, and online.

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Gifts Social Media Curate Strategy 130

Inside Retail

NOVEMBER 12, 2024

Good design is influential In what might be a surprising revelation given its heavy social media presence, Shevoke doesn’t pay for influencers to wear its eyewear. Within 48 hours of the Shevoke team sharing the paparazzi photos across its social media pages, the featured sunglasses sold out. “We

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Social Media Gifts Fashion Design 147

Inside Retail

AUGUST 27, 2023

SMS competitions and personalised offers to VIP groups are a great place to start and let you create and nurture a captive audience – perfect for when you start rolling out those Black Friday marketing promos and updates. Yep, you guessed it, on social media. Hey <First name>, I thought you might like this.” Think again.

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Strategy Customer Engagement Social Media Engagement 243

Inside Retail

FEBRUARY 17, 2025

Statista has reported that the global value of social commerce will grow from US$1.3 In late 2023, Salesforce reported that 59 per cent of consumers had shopped on social media, a massive jump from 15 per cent in 2021. Furthermore, it reported that half of shoppers are now using social media as their primary discovery channel.

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Inside Retail

APRIL 26, 2024

Thanks to rapid innovations in supply chain management, AI technology and digital marketing, e-commerce is increasingly playing an integral role in the lives of everyday Aussies. With this momentum continuing into this year, it’s the perfect time for retailers to reexamine their strategies and restructure with growth and scale in mind.

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Inside Retail

FEBRUARY 18, 2024

I worked alongside my sister Hannah for years at the Salamanca markets and learned the tricks of the trade from the age of 12. The concept of selling and marketing a product, and brand became second nature and a part of my identity. When I finished school I turned down a law degree to continue alongside Hannah in the business.

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Inside Retail

SEPTEMBER 9, 2021

Being a human takes a lot of psychological effort, particularly today, when many of us are constantly connected through our phones and social media. Strategies like Aldi’s Special Buys play on this variety seeking behaviour. The post Revealed: The science behind Aldi’s Special Buys strategy appeared first on Inside Retail.

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Strategy Consumer Social Media Other 259

Inside Retail

JANUARY 2, 2024

Keeping track of all the seasonal events can be overwhelming, and missing just one or two key marketing moments may mean passing up an opportunity to inspire your customers to shop with your brand. These dates can inspire marketers to think outside the box and create opportunities they might not have considered. “You

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Strategy Marketing Social Media Engagement 130

Retail Focus

JANUARY 2, 2025

Three strategies for success, will be offering Sensorial #IRL Escapism, creating Disruptive Spatial Narratives and strengthening brand loyalty through Connected Experience. Chris Newell, creative partner, Syn As a marketing agency working within the retail sector, Syn has seen several trends emerge in 2024.

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Balance Consumer Engagement Marketing 162

Inside Retail

AUGUST 20, 2024

To become a household name, Temple & Webster is focussing its social commerce efforts on Instagram while keeping an eye on the up-and-coming markets that TikTok could help it unlock. Social commerce is only going to become bigger and a more important part of the [marketing] mix.”

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Social Media Marketing Shopping Planning 278

Inside Retail

SEPTEMBER 30, 2024

The FMCG subscription box market in Australia has shown strong growth over the past few years, driven by increasing consumer demand for convenience and personalisation, the continued rise of e-commerce, and sustainable practices. FMCG subscription box offers encompass a variety of sectors. What’s behind the growth?

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Marketing Beauty and Health Promotion Customer Retention 246

Inside Retail

MAY 23, 2024

A well-executed Invisible PR strategy not only enhances how the brand is viewed but also acts as a safeguard in times of difficulty, providing resilience against challenges. Implementing strategies around Invisible PR requires a comprehensive approach that breaks down internal barriers.

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Social Media Strategy Engagement Marketing 273

Inside Retail

FEBRUARY 20, 2024

Millennials were both the target market and, in some cases, the founders of this new breed of retail business, so it’s no surprise that many of them focused on fashion and other discretionary purchases relevant to consumers in their mid-20s. The brand’s target market is parents of young children between three and 10 years aold.

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Target Market Marketing Social Media Line 244

Inside Retail

JULY 11, 2021

We have GPs, social media influencers, social media comment sections, and journalists giving contradictory information. This can be broadcast live on social media, meaning it can be blasted directly to the public for hours without editing. Cohesive communication channels.

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Inside Retail

APRIL 19, 2024

Our 2024 report features C-level executives with decades of leadership experience, alongside start-up founders and digital specialists with a wide range of skills, from marketing to logistics. IR : You seem to have an amazing ability to leverage social media and partnerships to drive growth. AC: Social media is my passion.

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Social Media Strategy Engagement Customer Engagement 246

Inside Retail

APRIL 3, 2024

Systems have been streamlined over the years allowing for faster shipping times and happier customers and our stronger presence on social media means that we can truly engage with our community. IR: Can you speak to the wholesale and retail partnerships strategy and how this was established and has evolved?

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Inside Retail

MAY 31, 2023

Using a differentiation strategy allows retailers to create a unique in-store shopping experience – that can’t be replicated online, and will set you apart from the competition. Implementing a differentiation strategy requires a variety of tactics. Get the timing right so your marketing calendar includes time for promoting events.

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