Inside Retail

FEBRUARY 19, 2024

You don’t have to be a marketing expert to know that Taylor Swift is a bulletproof brand that consistently improves, regardless of the challenges she faces or the challenges she sets for herself. She can instruct marketers on leading by example and practicing what they advocate for.

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Inside Retail

MARCH 20, 2024

million views in over 29,800 posts on TikTok, which is proof of the social media trend of documenting the aesthetics of everyday items. Globally, the sneaker market is projected to have a revenue of US$80.19 This is precisely why retailers like The Sneaker Laundry have carved out a place in the market.

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Inside Retail

JUNE 19, 2024

Counter to the ‘doom scroll’, social media can be used to not only facilitate productive conversations with customers but also to generate ideas for products that are all but guaranteed to be best-sellers. Here’s a look at how three brands have harnessed the power of their communities on social media to drive sales.

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Inside Retail

MAY 4, 2022

Enter the acceleration of social commerce. The role of social media is changing. It is the new search, the new storefront and the new helpdesk,” observes Etienne Mérineau, senior director of marketing at Hootsuite. Here, we break down three of the latest trends that are taking place in social commerce right now.

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Inside Retail

NOVEMBER 28, 2023

Email marketing flows are crucial for crafting a seamless and personalised customer journey. With Klaviyo , an intelligent marketing automation platform, retailers can set up automated email flows triggered by specific customer actions, ensuring timely and relevant communication.

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Inside Retail

FEBRUARY 18, 2024

I worked alongside my sister Hannah for years at the Salamanca markets and learned the tricks of the trade from the age of 12. The concept of selling and marketing a product, and brand became second nature and a part of my identity. When I finished school I turned down a law degree to continue alongside Hannah in the business.

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Inside Retail

JUNE 19, 2024

Counter to the ‘doom scroll’, social media can be used to not only facilitate productive conversations with customers but also to generate ideas for products that are all but guaranteed to be best-sellers. Here’s a look at how three brands have harnessed the power of their communities on social media to drive sales.

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Inside Retail

FEBRUARY 20, 2024

Millennials were both the target market and, in some cases, the founders of this new breed of retail business, so it’s no surprise that many of them focused on fashion and other discretionary purchases relevant to consumers in their mid-20s. The brand’s target market is parents of young children between three and 10 years aold.

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Inside Retail

JULY 23, 2024

Panellists discussed digital innovations ranging from leveraging new technologies and tailoring digital marketing solutions to optimising supply chains. Second, social media has now evolved into social commerce, with upwards of 80 per cent of social media users engaging in shopping-related activities.

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Inside Retail

JANUARY 30, 2023

The Australian Competition and Consumer Commission (ACCC) is cracking down on misleading testimonials and endorsements by social media influencers. It will include a review of social media platforms including Instagram, TikTok, Snapchat, YouTube and Facebook, as well as live streaming service, Twitch.

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Inside Retail

JULY 1, 2024

Retail NZ, together with online social media platform TikTok, has launched an initiative to entice youth into retail careers. The campaign, 7 Jobs in 7 Days, will feature social media influencers interviewing young retail leaders, showcasing various career pathways in the sector.

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Inside Retail

DECEMBER 4, 2024

High-profile fashion collaborations are nothing new, but does making luxury accessible and marketing it to a younger audience come at a cost? Bitmoji, is a platform subsidiary of social media platform Snapchat, and there are over 2.7 billion Bitmoji avatars globally. I think not.”

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Inside Retail

JANUARY 12, 2023

Social commerce – shopping on social media platforms – is expected to reach US$1.2 McKinsey & Co stated in mid-2022 that social commerce comprised more than 13 per cent of China’s total e-commerce sales. All of which is to underscore that social commerce is big, and growing exponentially. trillion ($1.9

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Inside Retail

JULY 13, 2022

The brand was once part-owned by social media influencer and entrepreneur Steph Claire Smith and her partner Josh Miller. Assets up for sale are stock and intellectual property, including social media channels used to promote sales. . “We We expect there will be a high level of interest in purchasing such a fresh label.

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Inside Retail

DECEMBER 3, 2024

Today, the Salomon customer includes Pilates princesses whose ‘fit checks’ on social media have contributed to the virality of the shoe styles, whilst the brand still caters to its core original consumer of adventure seekers. In winter sports and snowboarding is a key growth opportunity for the brand.”

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Inside Retail

OCTOBER 20, 2024

The new retailer will market itself as “Your walk-in jewellery box” and open a store at Sunshine Plaza, among other planned locations. Harli + Harpa is currently recruiting staff using its social media profiles, the Australian Financial Review reported.

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Inside Retail

NOVEMBER 27, 2023

With most items priced under A$200, the brand is seeking to elevate travel for the mass-market consumer. “Everyone travels now,” McGahan told Inside Retail. The post With new store, Nere seeks to elevate travel for the mass market appeared first on Inside Retail Australia. We’re very much about value and being accessible to all.”

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Inside Retail

APRIL 26, 2024

Thanks to rapid innovations in supply chain management, AI technology and digital marketing, e-commerce is increasingly playing an integral role in the lives of everyday Aussies. Niche audience targeting Mass marketing is no longer necessary, or even necessarily desirable, in the digital age. With over 4.95

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Retail Focus

DECEMBER 6, 2024

Email marketing has become a cornerstone of delivering this seamless retail customer experience, acting as a direct and personalized communication channel between brands and their customers. It involves connecting the dots between various touchpoints, including online stores, physical locations, customer support, and marketing communications.

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Inside Retail

SEPTEMBER 30, 2024

The FMCG subscription box market in Australia has shown strong growth over the past few years, driven by increasing consumer demand for convenience and personalisation, the continued rise of e-commerce, and sustainable practices. FMCG subscription box offers encompass a variety of sectors. What’s behind the growth?

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Inside Retail

NOVEMBER 27, 2024

Webjet is facing legal proceedings for allegedly misrepresenting the minimum price of airfares on its app, email marketing, and social media posts.

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Inside Retail

JULY 23, 2024

Panellists discussed digital innovations ranging from leveraging new technologies and tailoring digital marketing solutions to optimising supply chains. Second, social media has now evolved into social commerce, with upwards of 80 per cent of social media users engaging in shopping-related activities.

Social Media 246

Social Media Tailored Engagement Contrast 246

Inside Retail

APRIL 10, 2024

German sportswear brand Puma is using this year’s Olympic Games and its partnership with sprint champions Jamaica to focus on speed as it jostles with Adidas and Nike to carve out space in an increasingly competitive running and lifestyle market. “That’s something we need to strengthen further in the consumer mindset.”

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Social Media Sporting Goods Contrast Marketing 264

Inside Retail

AUGUST 20, 2024

To become a household name, Temple & Webster is focussing its social commerce efforts on Instagram while keeping an eye on the up-and-coming markets that TikTok could help it unlock. Social commerce is only going to become bigger and a more important part of the [marketing] mix.”

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Inside Retail

JUNE 30, 2024

billion last year, the bridal wear market is expected to reach US$18.54 percent in this time frame, Maximize Market Research states. Social media shapes wedding retail Christina Wettstein is the co-founder of bridal retail companies Melange de Blanc and Coterie White and has been in the wedding apparel industry for over 17 years.

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Inside Retail

APRIL 3, 2024

Systems have been streamlined over the years allowing for faster shipping times and happier customers and our stronger presence on social media means that we can truly engage with our community. IR: How does Alias Mae approach e-commerce and digital marketing to drive sales and brand awareness?

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Inside Retail

MAY 16, 2024

In a retail industry full of fierce competition and fleeting consumer attention spans, business owners, PR experts and marketers are working tirelessly to create the most valuable asset a brand can ask for: the raving brand fan. This is where Béis turned customer feedback into a stroke of marketing genius. The campaign was a success.

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Inside Retail

JUNE 20, 2024

With the value of the lab-grown diamond market expected to reach US$37.32 IR: How will you ensure The Cut is competitive in the industry where lab-grown diamonds are flooding the market? We release daily reels on social media to educate and inform. We are a social media-based business – so these skills are crucial.

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Inside Retail

OCTOBER 15, 2024

Since its founding, Mingle has enjoyed a series of magic marketing moments that have helped catapult the brand into supermarket aisles and consumer pantries. In the beginning, Evans took a grassroots approach to marketing, primarily due to a lack of budget, by sending out the product to influencers that aligned with Mingle’s brand story. “I

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Inside Retail

MAY 23, 2024

Tools such as mystery shopping, analysis of social media feedback, and customer journey mapping are indispensable in capturing the more subtle aspects of brand perception. It is essential for consistency, ensuring that the marketing promises are reflected in the customers’ real-world experiences.

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Inside Retail

MAY 31, 2023

Others are more novel, such as experiential retailing, retail greening, and collaborative marketing. Try to encourage groups of friends to participate and then you can leverage word of mouth and social media. Get the timing right so your marketing calendar includes time for promoting events.

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Inside Retail

JULY 29, 2024

“Economic conditions resulted in some underperformance in the group and there was an inability to find funding for the group’s pipeline to achieve scalability in the Australian market,” the spokesperson told Franchise Executives.

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Inside Retail

JANUARY 8, 2024

Consumers empowered by social media are now dictating to brands which trends they need to meet. Niche aesthetics continues to take a front-row seat for both buyers and brands as they attempt to keep up with social media trends.

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Inside Retail

MAY 28, 2024

We highlight the voice of the customer in the digital experience through ratings and reviews, as customer feedback is incorporated throughout our site and in marketing assets. IR : How does Kate Spade New York leverage social media and digital marketing to connect with its audience? This is especially true on TikTok.

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Inside Retail

APRIL 19, 2024

Our 2024 report features C-level executives with decades of leadership experience, alongside start-up founders and digital specialists with a wide range of skills, from marketing to logistics. IR : You seem to have an amazing ability to leverage social media and partnerships to drive growth. AC: Social media is my passion.

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Inside Retail

NOVEMBER 6, 2024

Each industry partner will also run the campaign across its social media channels and retail outlets. SCCA members are running the campaign advertisements for free across more than 300 shopping centres and 3500 digital screens.

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Inside Retail

DECEMBER 9, 2024

South Korea’s beauty conglomerate Amorepacific announced at its recent Investor Day that it is shifting focus from China to the US and European markets while seeking new brand acquisitions. China, which generated half of the company’s Asian revenue in 2023, has diminished as a key market. billion won (US$85.3

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