Retail Focus

DECEMBER 6, 2024

Email marketing has become a cornerstone of delivering this seamless retail customer experience, acting as a direct and personalized communication channel between brands and their customers. It involves connecting the dots between various touchpoints, including online stores, physical locations, customer support, and marketing communications.

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Marketing Social Media Engagement Customer Retention 130

Inside Retail

NOVEMBER 27, 2024

Webjet is facing legal proceedings for allegedly misrepresenting the minimum price of airfares on its app, email marketing, and social media posts.

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Social Media Advertising Display Consumer 264

Inside Retail

APRIL 7, 2025

According to Bain & Companys How India Shops Online 2025 report, Indias e-retail market is on track to more than double from $60 billion in 2023 to $160 billion by 2028, making it the fastest-growing major e-commerce market in the world. Platforms that fail to localise risk irrelevance.

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Marketing Social Media Fashion Strategy 130

Inside Retail

APRIL 15, 2025

Its not just selling makeup and skincare; its using marketing technology to build relationships and make customers feel special. Sephora fosters a sense of belonging through social media, online forums, and loyalty programs. This information is used to optimise its product assortment, pricing strategies, and marketing campaigns.

Social Media 173

Social Media Engagement Tailored Strategy 173

Inside Retail

NOVEMBER 6, 2024

Each industry partner will also run the campaign across its social media channels and retail outlets. SCCA members are running the campaign advertisements for free across more than 300 shopping centres and 3500 digital screens.

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Social Media Advertising Shopping Marketing 246

Inside Retail

JANUARY 14, 2025

The Wendys brand was built on doing things differently, from square hamburgers to being one of the most talked about brands on social media, Leahy said. Rolling out a burger chain across the country has proved challenging for other US brands which have dipped their toes in the Australian market in recent years.

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Social Media Location Expansion Planning 264

Inside Retail

JANUARY 30, 2024

Since the advent of paid ads on social media, performance marketing has reigned supreme, offering brands direct access to consumers and the ability to convert sales. Performance marketing will lead to sales but it is not a viable strategy for generating broader brand awareness. Enter brand marketing.

Marketing 246

Marketing Social Media Strategy Advertising 246

Inside Retail

SEPTEMBER 7, 2023

Australia’s social commerce industry is expected to register a 12.2 per cent growth this year reaching a market value of $2.67 Social commerce is defined as the use of social media and digital networks to facilitate transactions between customers and businesses. billion by 2028. billion by 2028.

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Marketing Social Media Customer Engagement Expansion 264

Inside Retail

MAY 13, 2024

Competition in digital marketing is fierce: 81 per cent of retail marketing executives expect it to increase even further this year, and 69 per cent plan to raise their spending accordingly. The report was commissioned by Klaviyo – an intelligent marketing automation platform – in partnership with Inside Retail.

Marketing 287

Marketing Customer Retention Strategy Social Media 287

Inside Retail

DECEMBER 8, 2024

Australian retailers with tween and teen consumer demographics could be forced to pivot their marketing strategies when a blanket ban on social media for those under the age of 16 comes into effect on November 28 next year. The gross merchandise value (GMV) generated by Australian social commerce was US$1.63

Social Media 130

Social Media Strategy Balance Space 130

Inside Retail

MARCH 30, 2025

H&M is integrating artificial intelligence (AI) into its marketing strategy by creating digital versions of real-life models. The AI-generated clones will then be used in select social media posts and campaigns, with permission from the models they duplicate.

Social Media 130

Social Media Fashion Marketing Strategy 130

Inside Retail

OCTOBER 13, 2021

“Right now, we’re seeing a once-in-a-generation shift that is opening the doors to a major new advertising opportunity for retailers and brands,” explains Troy Townsend, co-founder and chief innovation officer at The Pistol , a leader in marketing technologies and services.

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Marketing Social Media Advertising Consumer Electronics 277

Inside Retail

NOVEMBER 3, 2024

Not only can Masters’ sprint, she can juggle – being the PR head of a global athleisure wear empire, training, and having a blossoming social media career with 300,000 followers. I transitioned to a retail sales role at Under Armour where my interest in marketing grew through interactions with the head office team during product talks.

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Balance Social Media Management Marketing 130

Inside Retail

MAY 23, 2024

Ralph Lauren has reported a lower growth rate for its fourth-quarter revenue, but an analyst said the brand is still doing well amid a wider slowdown in the luxury market. Neil Saunders, MD of GlobalData, said the moderate growth was in line with expectations given the general trend in the luxury market. “In Sales in Asia were up 1.1

Marketing 243

Marketing Social Media Line Expansion 243

Inside Retail

MARCH 3, 2025

Instead, we are being very thoughtful about what our marketing is trying to say, and how we can do this without bringing the brand down to a discounter with no brand value. Is social media the answer? However, some retailers arent seeing social media engagement translating into sales.

Social Media 130

Social Media Promotion Engagement Consumer 130

Retail Focus

APRIL 15, 2025

With folding and even upcoming trifold phones entering the market, websites require a shift to ensure compatibility with unusual display outputs. These can be separated into two key illustrative sections, coding standards and social media platform success. CAGR from 2024 to 2030.

Social Media 130

Social Media Display Management Space 130

Inside Retail

JANUARY 2, 2025

Loyal following Robinsons road to One Mile started over a decade ago when she began blogging on YouTube and built an audience through social media. One Mile made its runway debut at Afterpay Australian Fashion Week 2022 with its Resort ’23 collections.

Boutique 278

Boutique Fashion Social Media Tailored 278

Inside Retail

JUNE 19, 2024

Counter to the ‘doom scroll’, social media can be used to not only facilitate productive conversations with customers but also to generate ideas for products that are all but guaranteed to be best-sellers. Here’s a look at how three brands have harnessed the power of their communities on social media to drive sales.

Social Media 299

Social Media Curate Consumer Marketing 299

Inside Retail

NOVEMBER 18, 2024

It’s not easy to be a mid-market retailer in Australia right now. There is increased competition from e-commerce players, the local market and major international brands. Our numbers continue to get better and better when technically the market remains challenging. We’re a mid-market Aussie retailer.

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Gifts Strategy Marketing Shopping 246

Inside Retail

DECEMBER 18, 2024

What started with bone broth and collagen supplements has quickly turned into topical products as the market’s obsession with youth and anti-ageing grows. Here are the most popular animal-based skincare products and brands trending on social media.

Beauty and Health 246

Beauty and Health Social Media Consumer Other 246

Inside Retail

MAY 4, 2022

Enter the acceleration of social commerce. The role of social media is changing. It is the new search, the new storefront and the new helpdesk,” observes Etienne Mérineau, senior director of marketing at Hootsuite. Here, we break down three of the latest trends that are taking place in social commerce right now.

Social Media 325

Social Media Advertising Engagement Management 325

Inside Retail

OCTOBER 30, 2024

This is the story of Pop Mart, the company behind the Labubu craze, and how a single social media post from a K-pop superstar catapulted the brand into the stratosphere of the blind box economy. Emerging markets Global expansion is now a major growth driver for the business. billion RMB, accounting for 29.7 per cent last year.

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Artistic Social Media Tailored Engagement 130

Inside Retail

FEBRUARY 19, 2024

You don’t have to be a marketing expert to know that Taylor Swift is a bulletproof brand that consistently improves, regardless of the challenges she faces or the challenges she sets for herself. She can instruct marketers on leading by example and practicing what they advocate for.

Marketing 290

Marketing Engagement Strategy Social Media 290

Inside Retail

NOVEMBER 28, 2023

Email marketing flows are crucial for crafting a seamless and personalised customer journey. With Klaviyo , an intelligent marketing automation platform, retailers can set up automated email flows triggered by specific customer actions, ensuring timely and relevant communication.

Flow 287

Flow Marketing Social Media Promotion 287

Inside Retail

MARCH 20, 2024

million views in over 29,800 posts on TikTok, which is proof of the social media trend of documenting the aesthetics of everyday items. Globally, the sneaker market is projected to have a revenue of US$80.19 This is precisely why retailers like The Sneaker Laundry have carved out a place in the market.

Strategy 246

Strategy Marketing Social Media Consumer 246

Inside Retail

DECEMBER 15, 2021

Affiliate marketing has become a multi-billion dollar industry globally – but in Australia, the concept remains shrouded in suspicion, largely misunderstood by consumers. Its share of the broader e-commerce market is just a fraction of that in China or the US. Around a quarter of affiliate marketers are working in the fashion sector.

Marketing 264

Marketing Concept Social Media Apparel 264

Inside Retail

DECEMBER 2, 2024

The centre-left Labor government has targeted Big Tech’s influence, and parliament passed a law last week that banned social media for children aged under 16. Meta Platforms’ Facebook and Instagram together supplied 79 per cent of social media services in the country.

Social Media 130

Social Media Consumer Planning Marketing 130

Inside Retail

MARCH 31, 2025

From established players to newcomers, the sector is evolving to meet the demands of a dynamic market. The dynamic ways we connect with our community, especially through our playful social media presence and secret menu items, set us apart and help us build engagement and loyalty, Korbel added.

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Social Media Expansion Engagement Location 200

Inside Retail

JUNE 19, 2024

Counter to the ‘doom scroll’, social media can be used to not only facilitate productive conversations with customers but also to generate ideas for products that are all but guaranteed to be best-sellers. Here’s a look at how three brands have harnessed the power of their communities on social media to drive sales.

Social Media 264

Social Media Curate Consumer Marketing 264

Inside Retail

FEBRUARY 2, 2025

Leveraging insights into their lifestyle, aspirations, and consumption patterns, retailers can position themselves for success in this evolving market. Retailers who fail to authentically embrace these values risk losing market share. Invest in shoppable content and seamless checkout features within social media platforms.

Social Media 130

Social Media Beauty and Health Pattern Engagement 130

Inside Retail

JULY 23, 2024

Panellists discussed digital innovations ranging from leveraging new technologies and tailoring digital marketing solutions to optimising supply chains. Second, social media has now evolved into social commerce, with upwards of 80 per cent of social media users engaging in shopping-related activities.

Social Media 288

Social Media Tailored Engagement Consumer 288

Inside Retail

JANUARY 30, 2023

The Australian Competition and Consumer Commission (ACCC) is cracking down on misleading testimonials and endorsements by social media influencers. It will include a review of social media platforms including Instagram, TikTok, Snapchat, YouTube and Facebook, as well as live streaming service, Twitch.

Social Media 246

Social Media Advertising Fashion Consumer 246

Inside Retail

FEBRUARY 18, 2024

I worked alongside my sister Hannah for years at the Salamanca markets and learned the tricks of the trade from the age of 12. The concept of selling and marketing a product, and brand became second nature and a part of my identity. When I finished school I turned down a law degree to continue alongside Hannah in the business.

Marketing 279

Marketing Social Media Concept Line 279

Inside Retail

JULY 1, 2024

Retail NZ, together with online social media platform TikTok, has launched an initiative to entice youth into retail careers. The campaign, 7 Jobs in 7 Days, will feature social media influencers interviewing young retail leaders, showcasing various career pathways in the sector.

Social Media 278

Social Media Management Shopping Marketing 278

Inside Retail

NOVEMBER 12, 2024

Good design is influential In what might be a surprising revelation given its heavy social media presence, Shevoke doesn’t pay for influencers to wear its eyewear. Within 48 hours of the Shevoke team sharing the paparazzi photos across its social media pages, the featured sunglasses sold out. “We

Social Media 147

Social Media Gifts Fashion Design 147

Inside Retail

JANUARY 12, 2023

Social commerce – shopping on social media platforms – is expected to reach US$1.2 McKinsey & Co stated in mid-2022 that social commerce comprised more than 13 per cent of China’s total e-commerce sales. All of which is to underscore that social commerce is big, and growing exponentially. trillion ($1.9

Social Media 264

Social Media Beauty and Health Engagement Shopping 264

Retail Focus

APRIL 11, 2025

But how can a casino differentiate itself in a saturated market? In the age of instant information and social media, word of mouth is more powerful than ever. Positive customer experiences lead to online reviews, social media buzz, and increased visibility for the casinos brand.

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Social Media Color Engagement Design 130