Retail Focus

FEBRUARY 13, 2023

Touchwood Shopping Centre in Solihull has continued to expand its leading offer with the arrival of Spanish fashion retailer Mango. The implementation of the strategy is paying dividends, cementing Touchwood’s position as the region’s must-visit retail destination.

Fashion 265

Fashion Shopping Strategy Management 265

Inside Retail

NOVEMBER 28, 2023

Email marketing flows are crucial for crafting a seamless and personalised customer journey. With Klaviyo , an intelligent marketing automation platform, retailers can set up automated email flows triggered by specific customer actions, ensuring timely and relevant communication.

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Flow Marketing Social Media Promotion 287

Inside Retail

JULY 27, 2023

Personalisation was initially lost in the mass market and the anonymity of online shopping, but retailers are using customer data to create highly personalised shopping experiences, from recommendations to tailored promotions. Embracing hyper-personalisation enhances customer engagement, loyalty and overall shopping experience.

Shopping 243

Shopping Tailored Customer Engagement Engagement 243

Inside Retail

SEPTEMBER 30, 2024

The FMCG subscription box market in Australia has shown strong growth over the past few years, driven by increasing consumer demand for convenience and personalisation, the continued rise of e-commerce, and sustainable practices. FMCG subscription box offers encompass a variety of sectors. What’s behind the growth?

Marketing 246

Marketing Beauty and Health Promotion Customer Retention 246

Inside Retail

AUGUST 27, 2023

SMS competitions and personalised offers to VIP groups are a great place to start and let you create and nurture a captive audience – perfect for when you start rolling out those Black Friday marketing promos and updates. One example: Those handy SMS reminders for shoppers to return to abandoned shopping carts. Think again.

Strategy 243

Strategy Customer Engagement Social Media Engagement 243

Inside Retail

MARCH 27, 2023

During the pandemic, bricks-and-mortar shops were off limits and online shopping had to up its game. The size of AI in the retail market exceeded US$2 billion in 2020 according to Global Market Insight and is expected to grow at more than 30 per cent between 2021 and 2027. What new opportunities can AI provide?

Fashion 246

Fashion Marketing Target Market Tailored 246

Inside Retail

NOVEMBER 24, 2024

But in a market where Mecca already sets the bar for in-store shopping experiences, is there room for another Australian-founded beauty retail empire? per cent of the Australian beauty and personal care market, meaning it is not currently reaching 87.5 per cent of the addressable market.

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Marketing Curate Boutique Engagement 230

Inside Retail

DECEMBER 4, 2024

High-profile fashion collaborations are nothing new, but does making luxury accessible and marketing it to a younger audience come at a cost? The saying goes, “Any publicity is good publicity,” but more importantly what is the strategy driving such an investment? billion Bitmoji avatars globally. The cost of 80 tokens is about US$1.

Social Media 277

Social Media Fashion Strategy Target Market 277

Inside Retail

AUGUST 14, 2024

Combining the influence of viral content with the ease of online shopping, the triumphant success of TikTok Shop is no secret. Despite launching in select markets less than a year ago, in September 2023, TikTok Shop aims to grow its US e-commerce sales to US$17.5 But this is yet to be confirmed by TikTok.

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Shopping Promotion Marketing Form 263

Inside Retail

OCTOBER 26, 2023

The appeal of in-store shopping in a thriving e-commerce era is not diminishing – but it is evolving, according to new research commissioned by technology company Lightspeed and Inside Retail. “It The report showed that customers expect both greater convenience and additional services from shopping in-store rather than online.

Shopping 246

Shopping Engagement Consumer Gifts 246

Inside Retail

FEBRUARY 20, 2024

Millennials were both the target market and, in some cases, the founders of this new breed of retail business, so it’s no surprise that many of them focused on fashion and other discretionary purchases relevant to consumers in their mid-20s. The brand’s target market is parents of young children between three and 10 years aold.

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Target Market Marketing Social Media Line 244

Inside Retail

NOVEMBER 18, 2024

It’s not easy to be a mid-market retailer in Australia right now. There is increased competition from e-commerce players, the local market and major international brands. Even so, retailers offering a strong value proposition and attractive shopping experience are gaining steadfast shoppers.

Gifts 246

Gifts Strategy Marketing Shopping 246

Inside Retail

NOVEMBER 7, 2024

The recent opening of Lululemon’s new flagship at Emporium Melbourne marked a key milestone for the brand and its robust growth strategy in the region. Inside Retail spoke with Paul Tinkler, vice president of Lululemon ANZ, about the significance of this opening and how it fits into the activewear brand’s broader business strategy.

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Strategy Concept Gifts Layout 264

Retail Focus

DECEMBER 6, 2024

Email marketing has become a cornerstone of delivering this seamless retail customer experience, acting as a direct and personalized communication channel between brands and their customers. It involves connecting the dots between various touchpoints, including online stores, physical locations, customer support, and marketing communications.

Marketing 130

Marketing Social Media Engagement Customer Retention 130

Inside Retail

NOVEMBER 25, 2024

They were visible in malls, high streets, shopping centres, or online marketplaces. million Australians now shopping on the platform every month. Temu: The fast-growing challenger A relative newcomer to the Australian market, Temu – whose parent is China’s PDD Holdings – has quickly attracted a large following.

Fashion 246

Fashion Customer Engagement Strategy Consumer 246

Inside Retail

DECEMBER 10, 2024

Flying Tiger Copenhagen’s official launch in Australia has provided local retailers with an opportunity to observe the brand’s unconventional marketing playbook up close. Flying Tiger Copenhagen typically spends very little of their budget on marketing, it’s a small amount, like 1 per cent, Bernardi told Inside Retail.

Marketing 130

Marketing Layout Perspective Location 130

Inside Retail

JULY 8, 2024

The reported closure of Microsoft’s brick-and-mortar stores managed by authorised retail partners in China has raised questions about the tech giant’s strategy in the world’s second-largest economy and whether the move is counterintuitive when the market’s consumer electronics sector has seen a sign of recovery. billion, in 2023.

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Consumer Electronics Strategy Management Consumer 264

Inside Retail

DECEMBER 5, 2024

The first two stores will open in Sydneys Stockland Shopping Centres before adding three further stores in New South Wales to its bricks-and-mortar network in 2025. Flying Tigers expansion strategy is rapid; it plans to have a footprint of 50 stores across Australia in the next five years.

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Design Reimagine Layout Shopping 239

Inside Retail

JUNE 13, 2024

China – the world’s fastest-growing coffee market – has experienced a downturn with significant players like Luckin Coffee and Starbucks reporting a decrease in sales in the first quarter of the year. Cotti Coffee’s latest marketing move to offer all beverages for RMB9.9 How does Cotti Coffee’s business model support its rapid growth?

Strategy 261

Strategy Expansion Marketing Management 261

Retail Focus

DECEMBER 12, 2024

Numerous conferences and sessions held over the first two days provided a comprehensive overview of market trends, featuring many exclusive international speakers. Two dedicated sessions delved into analyses from international investors, highlighting their views and strategies in an evolving environment.

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Expansion Retail Space Space Marketing 265

Inside Retail

MAY 31, 2023

Using a differentiation strategy allows retailers to create a unique in-store shopping experience – that can’t be replicated online, and will set you apart from the competition. Implementing a differentiation strategy requires a variety of tactics. Even if you have a very small area, use it to provide shopping baskets.

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Layout Promotion Social Media Display 334

Inside Retail

AUGUST 20, 2024

To become a household name, Temple & Webster is focussing its social commerce efforts on Instagram while keeping an eye on the up-and-coming markets that TikTok could help it unlock. Social commerce is only going to become bigger and a more important part of the [marketing] mix.”

Social Media 278

Social Media Marketing Shopping Planning 278

Inside Retail

DECEMBER 3, 2024

This month, Salomon opened its first direct-to-consumer store in Australia at Melbourne’s Chadstone Shopping Centre – a milestone in the brand’s journey of accelerating its growth in the ANZ region. He attributes this new positioning to driving the huge growth of the brand in the Australian and New Zealand markets.

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Outdoor Social Media Apparel Strategy 264

Inside Retail

DECEMBER 12, 2024

But once the dust settles, the real work begins: analysing the data generated during this period to inform strategies that can drive growth for the year ahead. Sales figures, customer interactions, and marketing performance all offer valuable insights. Did certain channels, such as email marketing or social media, outperform others?

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Strategy Customer Retention Customer Engagement Tailored 241

Inside Retail

DECEMBER 17, 2024

Theres a different energy when customers shop in person versus browsing from their homes. The post Beare Park founder Gabriella Pereira reveals her pop-up strategy appeared first on Inside Retail Australia. IR : What insights are you looking to gain from this initiative?

Strategy 130

Strategy Fashion Curate Expansion 130

Inside Retail

NOVEMBER 4, 2024

The downfall of the almost 40-year-old business raises the question of whether this is a sign of things to come as retailers struggle to compete with the increasing e-commerce capabilities and convenience of retail goliaths on the global market, or whether it is a case of Harrolds facing a ‘perfect storm’ of challenges on multiple fronts.

Shopping 263

Shopping Marketing Flow Strategy 263

Inside Retail

JULY 22, 2024

Inside Retail spoke to Balázs Krizsanyik, GM of Desigual Asia Pacific, and Tim O’Rourke, national sales and managing director at O’Rourke Showroom, to learn more about the brand’s local strategy for the Australian market and its expansion strategy globally. IR: Could you elaborate more on the expansion strategies in this market?

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Expansion Strategy Fashion Engagement 261

Inside Retail

NOVEMBER 14, 2024

Nestled in the pulsing heart of Seoul’s vibrant Myeong-dong shopping district, H&M’s concept store isn’t just another retail outlet but a bigger part of the group’s bet on Asia. “We We have introduced services where customers can track down real-time where a product can be found on the shop floor through the RFID solutions.

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Strategy Perspective Fashion Social Media 130

Retail Focus

OCTOBER 15, 2024

Seasonal shopping events such as Black Friday, Cyber Monday, and the back-to-school season have a significant impact on retail stock prices. In this article, we will delve into the dynamics of seasonal shopping and its effects on retail stock prices.

Shopping 130

Shopping Contrast Consumer Pattern 130

Inside Retail

APRIL 10, 2024

Essentials have also been the priority for 74 per cent of American consumers in the last three months, with 31 per cent of Americans reducing non-essential purchases as their number on savings strategy, according to a survey conducted by NIQ.

Consumer 246

Consumer Promotion Strategy Shopping 246

Inside Retail

APRIL 28, 2024

This year, shopping online takes no more than a few clicks – but getting those carts to checkout and beyond? Let’s unpack three trends to get a snapshot of the powerful delivery strategies top retailers are using in 2024… Same-day delivery: from ‘nice-to-have’ to necessity This year, speedy delivery has become essential.

Strategy 246

Strategy Tailored Shopping Management 246

Inside Retail

MAY 27, 2024

We’ve been studying retailer strategies and sentiment towards pre-Christmas mega sales – Black Friday, Cyber Monday, Singles Day etc. Through interviews with retail leaders, we’ve continually heard that many brands participate in these sales reluctantly, acknowledging they train consumers to shop early and demand big discounts.

Strategy 267

Strategy Line Consumer Engagement 267

Inside Retail

JUNE 4, 2024

I’m an Aussie who has been living in the UK for several months and there are some simple yet extremely effective product-marketing tactics that the British seem to have mastered but are yet to cross over onto Aussie soil. These Club Card discounts save me roughly £4-8 per shop. per cent) for grocery retailers in the UK.

Beauty and Health 246

Beauty and Health Strategy Shopping Promotion 246

Inside Retail

JANUARY 4, 2023

Spanish fashion retailer Desigual recently opened a new store in Singapore and unveiled an aspirational expansion strategy in Asia that will see it open 60 bricks-and-mortar stores in China and tap into key opinion leaders in the region to reach new customers. Balazs Krizsanyik, general manager of Desigual in Asia. The Singapore marketplace.

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Concept Art Fashion Social Media 246

Inside Retail

FEBRUARY 23, 2022

The e-commerce boom of the last two years has been felt across the globe, and the Australian market is no exception. If last year felt slightly less volatile than the one before it, it might be because business owners and markets as a whole have learned to keep a finger on the pulse of change and respond quickly.

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Light Consumer Social Media Shopping 292

Inside Retail

OCTOBER 13, 2024

It has been seven years since Amazon acquired the American grocery chain Whole Foods Market, but from its perspective, it is still only scratching the surface of the grocery sector. In the average month, you might shop at a half dozen different places for groceries and everyday essentials, like personal and household goods,” shared Hoggett.

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Planning Shopping Layout Location 245

Inside Retail

APRIL 3, 2024

IR: Can you speak to the wholesale and retail partnerships strategy and how this was established and has evolved? By adapting to the changing needs of the business and leveraging external expertise, Alias Mae continues to strengthen its position in the market and drive growth in wholesale distribution.

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Marketing Social Media Management Boutique 178