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How poor planning is costing retailers sales – and profits

Inside Retail

Significant market trends are impacting retail businesses today – the migration of consumers online, supply-chain challenges and the cost-of-living crisis to name just a few – but there is a more obvious reason many retailers are struggling. AI plays a critical role in the process.

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How LSKD’S PR powerhouse Bree Masters balanced a retail career and Olympic dream

Inside Retail

Not only can Masters’ sprint, she can juggle – being the PR head of a global athleisure wear empire, training, and having a blossoming social media career with 300,000 followers. I transitioned to a retail sales role at Under Armour where my interest in marketing grew through interactions with the head office team during product talks.

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How Influencers Can Increase Your Retail Sales

Retail Bound

Influencer marketing is a form of marketing where businesses partner with social media influencers to promote their products or services. Retail-specific influencers play a significant role in promoting products and driving sales for brands at specific retailers.

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From China to India, how the world’s retail markets stack up: report

Inside Retail

In an era marked by economic flux and shifting consumer preferences, the global retail landscape stands at a pivotal juncture, ripe with both challenges and opportunities. China is the world’s largest retail market, accounting for almost 50 per cent of global retail transactions. China’s e-commerce market, worth $1.9

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How Product Videos Help Grow Retail Sales

Retail Bound

In this blog, we’ll explore how product videos can benefit retail sales and why they should be an integral part of any brand’s marketing strategy. Greater Reach and Engagement With the rise of social media and video sharing platforms, product videos have become easily shareable content.

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Is inflation driving up demand for affordable makeup products and dupes?

Inside Retail

This trend is more evident among younger consumers, with 33 per cent of those aged 18-24 and 35 per cent of those aged 25-34 stating that they have purchased makeup dupes due to being influenced by social media. The rise of dupes driven by social media influence and an evolving concept of value, has reshaped the beauty landscape.

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Why deli containers and security bins are this season’s must-have buys

Inside Retail

In case anyone was still questioning the ability of organic content to catapult retail sales, kitchen tool company OXO reported a dramatic increase in sales when the cucumber salad was at its social peak. “[Our