Retail Focus

NOVEMBER 21, 2024

For vape juice brands, staying competitive in the retail market requires a deep understanding of the latest trends influencing sales. Brands are now experimenting with innovative flavour combinations and seasonal releases to stand out in a competitive market.

Target Market 130

Target Market Customer Engagement Tailored Consumer 130

Inside Retail

MARCH 27, 2023

Retailers had already been using AI to a certain extent, but after a couple of years of “getting to know how it works” we’ve reached a point where its inclusion is something that can’t be ignored. Australian fashion retailer Cue is also leveraging AI-based personalisation to offer virtual styling services.

Fashion 246

Fashion Marketing Target Market Tailored 246

Retail Bound

OCTOBER 22, 2024

A successful product launch in retail can give your product startup a huge boost, both in terms of exposure and sales. Here are a few reasons why product startups should pay attention to retail: Retail is where the customers are. If you want to reach your target market, you need to be where they are shopping.

Target Market 52

Target Market Strategy Planning Marketing 52

Creative Displays Now

MARCH 4, 2024

What Is Retail Advertising? Retail marketing, or retail advertising, includes various tactics to spread awareness to your target audience and increase sales — from old favorites to newly launched goods. There are three primary types of retail marketing.

Retail Marketing 52

Retail Marketing Strategy Marketing Social Media 52

Inside Retail

OCTOBER 1, 2024

They join a host of Aussie-born apparel and lifestyle brands, including July, Princess Polly, Culture Kings, Bared Footwear, Papinelle and Frankie4, that have been expanding their omnichannel presence in the American retail landscape over the past few years. However, it hasn’t been all smooth sailing, especially in recent years.

Social Media 130

Social Media Apparel Fashion Expansion 130

Inside Retail

JUNE 27, 2022

It’s been quite a year for Indian beauty retailer Sugar, which has just concluded a $50 million Series D fundraise led by the Asia Fund of L Catterton. While multinational brands had always dominated the Indian market, their beauty products were not really suited to the skin complexion of the typical Indian consumer.

Consumer 130

Consumer Target Market Expansion Curate 130

Retail Bound

OCTOBER 8, 2024

Starting a business can be challenging, especially in today’s fast-paced and competitive market. In a saturated market, it is important for product startups to find their unique niche and differentiate themselves from the competition. This means finding the specific area or segment of the market that your product caters to.

Marketing 52

Marketing Target Market Social Media Strategy 52