Retail Focus

NOVEMBER 22, 2023

Retail marketing campaigns are highly competitive, constantly adjusting and evolving to new technologies and market shifts. Finding a path to a successful campaign in a competitive modern market means balancing what already works with forward-thinking approaches, and this is not an easy task to accomplish.

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Inside Retail

MAY 19, 2024

The global market for natural and organic cosmetics is projected to reach US$37.44 per cent from 2024 to 2032, according to Zion Market Research. China is the brand’s top market, followed by Australia, Hong Kong and then Japan. So far this year, the brand is seeing double-digit growth in most markets, including China.

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Inside Retail

AUGUST 24, 2023

The brand also successfully entered the Hong Kong market four years ago. The story so far According to Tan, while every regional milk tea market has its own tastes and preferences, Thai milk tea stands out for its distinctively strong flavour profile. We listen on social media and appreciate direct engagements.

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Marketing Social Media Engagement Planning 130

Creative Displays Now

MARCH 4, 2024

What Is Retail Advertising? Retail marketing, or retail advertising, includes various tactics to spread awareness to your target audience and increase sales — from old favorites to newly launched goods. There are three primary types of retail marketing. Today, online marketing has revolutionized everything.

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Inside Retail

JUNE 28, 2021

Consumers now expect retailers to engage them whenever and wherever they want, with a shopping experience tailored to their individual needs. To do so, marketers are leveraging more data, technologies, and channels to create this type of relevant and customised customer journey. A unified front has to span the entire customer journey.

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Inside Retail

NOVEMBER 18, 2021

Before 2020, when travel was easy and diplomatic relations were cordial, I placed great emphasis on the need to build trusted relationships on the ground in China as the foundation of a successful market entry strategy. Accept that China is a very different market to the one you’re used to. Research the right market.

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Marketing Beauty and Health Social Media Consumer 130

RetailMinded

FEBRUARY 20, 2023

Our tips for retail marketing will help you level up in 2023 for better sales and happier customers. Amplify Your Associates’ Reach via Social Marketing If you’re making the right hiring decisions, your sales associates should be prime examples of who you’d want as brand ambassadors.

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Retail Marketing Marketing Social Media Display 52

Creative Displays Now

MARCH 18, 2024

Word-of-mouth marketing or word-of-mouth advertising refers to your customers’ casual, organic conversations about your products, services or brand. WOM marketing is free — you only need to provide valuable products that satisfy consumer needs and the kind of service that makes them feel seen and heard by your brand.

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Retail Marketing Marketing Social Media Display 52

Inside Retail

JUNE 26, 2024

Kicking things off with a Kickstarter campaign Like many indie brands on the market today, a large source of funding was found via Kickstarter, a public funding platform for creative and entrepreneurial projects. Lisbona partially credits the company’s popularity on the video-focused social media platform to its success in the market today.

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RetailMinded

MARCH 29, 2024

In this article, we will dive deeper into learning more about which video automation tools you can use for your retail marketing strategy this year. Retail marketers quickly realize how video transcription could save them time when presenting something new to their target audience.

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Retail Marketing Strategy Marketing Social Media 52

Inside Retail

OCTOBER 1, 2024

They join a host of Aussie-born apparel and lifestyle brands, including July, Princess Polly, Culture Kings, Bared Footwear, Papinelle and Frankie4, that have been expanding their omnichannel presence in the American retail landscape over the past few years. However, it hasn’t been all smooth sailing, especially in recent years.

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Retail Focus

SEPTEMBER 30, 2024

For London retailers, where competition is fierce and trends change rapidly, great video content can give your business a real edge. Whether you’re aiming to enhance your website, social media presence, or in-store experience, video is a powerful tool to help you make an impact. Get to the point quickly.

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Inside Retail

OCTOBER 16, 2023

India’s DTC retail landscape has been evolving rapidly, driven by factors like increasing internet penetration, a shift in consumer preferences towards online shopping, and the ascent of digital marketing. Industry experts predict significant further expansion in the DTC market in the years to come. What lies ahead?

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Social Media Beauty and Health Consumer Electronics Consumer 130

Inside Retail

MAY 5, 2022

Shoppers are using a multi-channel approach to satisfy their needs – and this seismic shift, from both a consumer as well as a marketing perspective, has seen a huge increase in competition across every marketing channel in the customer journey. . So, what are the solutions available for retailers under these conditions?

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Inside Retail

AUGUST 23, 2022

“We want to create a deeper link between consumers and fashion designers and help our local designers promote their brands to international markets. Market realities. Our e-commerce journey has been great, since more and more people are using social media, creating advertising campaigns online has become easier for us too,” she added.

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Inside Retail

APRIL 14, 2024

With over 2700 stores across 35 countries and a booming e-commerce presence worldwide, Sephora is one of the leading omnichannel beauty retailers in the industry. When Sephora launched in South Korea, there were doubts about how the retailer would compete in one of the leading beauty capitals of the world. billion won (US$9.26

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Inside Retail

APRIL 11, 2024

The inventor of the teddy bear, Margarete Steiff GmbH, has joined forces with China trading expert Melchers Group to enhance the marketing and distribution of Steiff products across mainland China. Steiff recognises the enormous potential of the Chinese market, especially in high-quality toys and gift items.

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Inside Retail

JULY 21, 2021

According to an International Data Corporation (IDC) study, AR is anticipated to see compound annual growth rates of up to 135 per cent in retail market spend by 2023, and Snap is eager to get a slice of the pie. The client can then share the look to their social media, automatically tagging the salon in the process.

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Inside Retail

NOVEMBER 14, 2024

In one of our stores, we also have social fitting rooms where you can explore six different themes and take photos for social media with these themes – in this case, from Korea, including Jeju and K-pop. It’s not just an Asian phenomenon; it’s scaling up and spreading to other markets.

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Strategy Perspective Fashion Social Media 130

RetailMinded

JANUARY 4, 2022

Retail marketing has never been the same, especially with the changes brought about by the pandemic. These significant changes in the digital and marketing spaces altered customer expectations, shopping processes, and online experiences. Retail marketing isn’t easy. Customer Service Robots . Facial Recognition .

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Retail Focus

APRIL 2, 2024

Retail Focus speaks with several specialist companies in this area about some of the latest trends they have noted in reference to visual merchandising, as well as their new solutions designed to help retailers win new business and keep hold of valuable customers.

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Retail Focus

SEPTEMBER 17, 2023

It is believed that it’s important for retailers to carry brands that have a design aesthetic ensuring their products are both attractive and successful. Marketing effort is rewarded Many retailers failed to promote Christmas for many years. Experiential retailing is a vital aspect of the retail marketing industry.

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Display Merchandising Visual Merchandising Social Media 130

Retail Focus

FEBRUARY 2, 2024

Surviving and thriving in today’s competitive retail market requires more than offering quality products at best prices. The annual retail sales in the UK totaled 496 billion pounds in 2022, growing significantly over the last decade. However, business owners often go slack with this part of running their retail ventures.

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Retail Bound

OCTOBER 8, 2024

Starting a business can be challenging, especially in today’s fast-paced and competitive market. With the rise of technology and social media, it seems like everyone is starting their own business and attempting to make it big. This means finding the specific area or segment of the market that your product caters to.

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Marketing Target Market Social Media Strategy 52

Retail Bound

MAY 9, 2023

Influencer marketing is a form of marketing where businesses partner with social media influencers to promote their products or services. Retail-specific influencers play a significant role in promoting products and driving sales for brands at specific retailers.

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Retail Focus

SEPTEMBER 17, 2024

In today’s competitive online retail market, customer retention is just as important as customer acquisition. By optimizing your website to meet the needs of your customers and search engines, an eCommerce SEO agency can help you boost customer retention and grow your retail business.

Customer Retention 130

Customer Retention Tailored Strategy Customer Engagement 130

Inside Retail

JUNE 27, 2022

It’s been quite a year for Indian beauty retailer Sugar, which has just concluded a $50 million Series D fundraise led by the Asia Fund of L Catterton. While multinational brands had always dominated the Indian market, their beauty products were not really suited to the skin complexion of the typical Indian consumer.

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Inside Retail

JUNE 9, 2021

Fast-growing Australian online retailer Canningvale plans to relaunch the iconic Singaporean department store Robinsons as an online-only business this month after acquiring the company’s digital assets for an undisclosed sum. ” . “As

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Retail Bound

APRIL 17, 2022

The trinity of success includes marketing, communication, and retail distribution. Marketing for Product Startups. All marketing begins with the identification of target audience or ideal buyer persona. Marketing involves so many different potential strategies and individual tasks.

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Marketing Social Media Strategy Tailored 52

Inside Retail

JUNE 20, 2022

shows that the sportswear market in 2021 was almost entirely recovered to pre-pandemic sales. This was mainly fuelled by Chinese consumers, who accounted for nearly 23 per cent of the growth, followed by the US market at 15 per cent. Overall, the worth of the global sportswear retail market has increased by 22 per cent, to US$666.2

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Inside Retail

JUNE 20, 2022

Hong Kong plays a key role in the technology ecosystem of the Asia-Pacific region, and Meta remains committed to driving economic and technological development in this market,” said George Chen, Managing Director of Public Policy for Greater China, Mongolia, and Central Asia at Meta. The metaverse won’t be built overnight.

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Inside Retail

SEPTEMBER 13, 2022

Our headquarters is in Singapore, and all the designs come from here,” Janice Tan, Cellini’s regional retail marketing director and shareholder, told Inside Retail. When the pandemic first hit the Asian markets, Tan explained that the company was preparing for the economic downturn that would follow.

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Inside Retail

MARCH 29, 2022

Here are a few of the next generation of retail opportunities for brands, according to the new Social, enhanced, emerging report from Commercetools. Let’s get social. Off the back of that, retailers started selling products exactly where their customers were already spending their time. .

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Inside Retail

SEPTEMBER 18, 2024

In a market as saturated as leather goods and accessories, it’s hard for brands to find ways to stand out. More recently, the brand has been making a play for the North American retail market and opened its first US-based bricks-and-mortar store in the stylish neighbourhood of Nolita in New York City this fall.

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Retail Bound

AUGUST 21, 2024

But with so many other startups vying for attention in the market, how do you stand out and engage with your customers in a meaningful way? This includes having a unique logo, brand colors, and a consistent tone of voice across all your marketing channels. It can be in the form of reviews, social media posts, or even blog articles.

Customer Engagement 52

Customer Engagement Engagement Strategy Social Media 52

Creative Displays Now

JANUARY 17, 2023

Your marketing strategy determines your business’ success. Effective marketing is customer-focused and often involves multiple channels. 5 Reasons to Use Custom POP Displays in Your Retail Marketing Strategy. There are numerous reasons to integrate custom POP displays into your retail marketing strategy.

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Retailing Insight

MARCH 24, 2021

Retailers and indeed, many other brands, understand the quintessential need for unique consumer experiences which foster a human bond. Pop-ups started based on this need – think Farmer’s Markets – but they’ve quickly evolved. The Concept. That shows how short-term shop spaces are a proven vehicle for doing just that.

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