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Here’s how to unlock the power of in-store retail media

Inside Retail

per cent, so we see some fantastic results when we use the assets and target and align them to our broader above-the-line marketing campaigns,” said Berends. If product inventory falls beneath a certain level, campaigns can be paused, and when there is a surplus of stock, a campaign can be promoted more heavily.

Promotion 130
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Collecting first-party data is critical to retail success. Here’s why

Inside Retail

First-party data allows customers to be segmented into groups that brands can tailor relevant, timely promotions to – no more emails promoting children’s clothing to bachelors who have only ever bought menswear from you, for example. “If you know who someone is, you’ve got their details; that’s very powerful.”

Strategy 242
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6 Essential Online Marketing Tips & Ideas For Growing Your Business In 2022

Retail Focus

Marketing has completely revolutionized since the advent of the pandemic. There are a huge number of consumers who prefer video content hence video marketing is the current trend and forms a very integral part of online marketing. Thus, it is necessary to change the marketing strategies. Focus on the target audience.

Marketing 130
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Marketing as Your Business’s Workout Routine

Retail Bound

This translates perfectly to business development where a cohesive, proactive marketing strategy is crucial for the health and growth of your business. Similarly, in marketing, focusing solely on one channel at the expense of others can stunt your business’s potential. How can you consider which channel is best for you?

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Why companies are showing young employees how to manage money

Inside Retail

What will they need to know if they are promoted? This might include inventory control, purchasing agreements, labour costs associated with rostering, marketing expenditure and budgeting. Also look at their current role and future career. What aspects of the business are they most exposed to now? Provide resources.

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How to unlock the power of retail media to boost ad revenue and sales

Inside Retail

In a recent webinar, Zitcha co-founder and CEO Troy Townsend and The Warehouse Group chief customer and sales officer Jonathan Waecker unpacked the key opportunities in retail media, and offered advice on how businesses can make the most of their investment in this space. What are the key factors of a successful retail media network?

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How Spindrift Leverages Data to Evolve, Pivot, and Optimize Summer Promotions

RepslyBlog

If you missed our webinar on “FMCG Retail Execution Excellence - Best-in-Class Strategies to Attacking Summer Promotions Season with Confidence” with POI, you’re in luck!