Mike Anthony

JULY 26, 2022

The article argues that physical retail is important because it plays a marketing role. Stores have marketing value for your brands. The marketing value of a store is nothing new. Stores are marketing and sales channels. a marketing role and a sales channel. Marketing to shoppers isn’t about ‘experience’.

Marketing 105

Marketing Promotion Target Market Flow 105

RetailMinded

JULY 17, 2022

The potential to transform industries like marketing is huge. They can help marketers understand data better, predict future behaviors, and deliver more personalized experiences when it comes to their audience. This article explores the ways AI technologies are driving marketing strategies today. Enhancing Customer Engagement .

Marketing 94

Marketing Customer Engagement Engagement Strategy 94

Trade Show Booth Companies - Trade Group

SEPTEMBER 20, 2023

To distinguish your product from competitors, embracing experiential marketing is an excellent approach to actively engage, captivate, and cultivate Gen Z into enthusiastic advocates for your brand. Use experiences to promote products Generation Z isn’t driven by acquiring possessions for the sake of ownership.

Engagement 52

Engagement Strategy Marketing Social Media 52

Inside Retail

MARCH 27, 2024

The Iconic has partnered with the Cancer Council with support from the Australian Government to promote sun-smart dressing as part of a joint cancer prevention and advocacy effort. Inside Retail spoke to The Iconic’s chief marketing officer , Joanna Robinson, to unpack the strategy that propelled this successful campaign. “As

Social Media 130

Social Media Fashion Engagement Promotion 130

RetailMinded

JULY 8, 2021

For you to stay ahead of the game, you must keep up with digital innovations and apply up-to-date marketing strategies. Although digital marketing is already a familiar and staple strategy for many establishments, some industries and businesses are still reluctant to engage in this approach.

Marketing 106

Marketing Social Media Strategy Customer Retention 106

Inside Retail

JANUARY 29, 2023

In its preliminary half-year results, JB Hi-Fi attributed record sales to strong consumer demand, and its well-executed promotional strategies during Boxing Day and Black Friday. JB Hi-Fi’s sales grew by 9.1 per cent and 16.1 per cent in Australia and New Zealand respectively – to $3.6 billion and NZ$160.6

Promotion 246

Promotion Strategy Consumer Target Market 246

Inside Retail

APRIL 8, 2024

Her foray into jewellery-making started several years earlier after she took a position as a promotions officer at the Narrabri Chamber of Commerce when her youngest son was in boarding school. During this time the business expanded into Melbourne and other markets.

Target Market 130

Target Market Expansion Location Strategy 130

Inside Retail

AUGUST 22, 2024

Cultural appreciation The Games always promote cultural appreciation by showcasing diverse traditions and customs from around the world. These shifts manifest in various ways, from increased consumer spending to innovative marketing strategies. Let’s break some of them down and look at a few examples more closely.

Unity 260

Unity Engagement Social Media Apparel 260

RetailMinded

JULY 21, 2022

Equipment retailers are limited in their scope of potential clients, but this shouldn’t be a disadvantage if you know how to stand out from the competition and how to capture the attention of your target market. . Therefore, industrial equipment retailers must learn the ropes of the marketing strategies that apply to them.

Marketing 52

Marketing Target Market Strategy Form 52

Retail Bound

JULY 16, 2024

If you’re launching a new retail product, working with distributors can be a great way to get it into the hands of your target market. How distributors can help you reach your target market If you’re looking to reach your target market, distributors can be a big help.

Target Market 52

Target Market Promotion Marketing Planning 52

RetailMinded

SEPTEMBER 12, 2023

Selling to an international market can be more tricky than with your local customers, even if it’s online. It’s just that you need to double up on your efforts to make your marketing strategies work. Getting to know your audience will help you tailor your products and marketing strategies. Most likely not!

Marketing 52

Marketing Social Media Engagement Target Market 52

Inside Retail

APRIL 19, 2023

Third, retailers leverage the occasion to offer promotions on a whole slew of seasonal items, such as air conditioners, fans, small swimming pools, barbecues and camping accessories. International arrivals boost Songkran spending Thai nationals are not the only target market for retailers during Songkran.

Promotion 246

Promotion Target Market Accessories Accessories 246

Inside Retail

AUGUST 14, 2024

In an ambitious move that signals its intent to capture a share of the burgeoning luxury market in India, London-based fashion label Raishma has recently expanded its operations into the country through strategic partnerships with leading e-commerce platforms such as Nykaa Fashion, Myntra, Ajio, and Tata Cliq Luxury.

Expansion 130

Expansion Fashion Strategy Marketing 130

Inside Retail

AUGUST 6, 2024

By understanding these underlying motivations, brands can craft more targeted marketing campaigns, offer relevant products, and create meaningful customer experiences. This comprehensive approach not only attracts new customers but also strengthens bonds with existing ones, ensuring long-term success in an ever-changing market.

Shopping 130

Shopping Outdoor Engagement Target Market 130

Retail Bound

JUNE 25, 2024

Know Your Target Market Before approaching drug store retailers like Walgreens or CVS, it’s important to understand their target market. Make sure that your product aligns with the needs and interests of their target market. Be aware of upcoming seasonal promotions and tailor your pitch accordingly.

Target Market 52

Target Market Social Media Promotion Marketing 52

Inside Retail

FEBRUARY 22, 2024

Southeast Asia’s growing middle class presents a significant opportunity for Australian and New Zealand brands in the agricultural, food and beverage, and health and wellness sectors, but cultural differences and language barriers are key challenges to connecting with this market.

Tailored 130

Tailored Marketing Target Market Consumer 130

Trade Show Booth Companies - Trade Group

NOVEMBER 2, 2022

A product launch is a marketing event that precedes the release of a new product. It’s an opportunity to introduce the new product to potential customers and promote it to industry influencers and consumers. You can launch an old product to a new audience or different market segment. Have a solid digital marketing plan.

Planning 98

Planning Advertising Target Market Marketing 98

RetailMinded

JULY 6, 2024

The 4Ps of retail management are: product, place, price and promotion. Understanding Your Target Market and Their Needs You need to know who you’re selling your product to. For small retail outlets, this might mean offering goods that aren’t available in big department stores, giving you an edge in the market.

Social Media 52

Social Media Promotion Layout Strategy 52

Retail Focus

APRIL 1, 2022

Whilst this is a crucial aspect of marketing, it’s equally important to ensure that you are retaining your existing customers as well. This, in turn, promotes customer loyalty and repeat business by showing people that you genuinely care about them. Read on to find out more. Gifts and the importance of customer loyalty.

Gifts 130

Gifts Promotion Target Market Shopping 130

Retail Bound

OCTOBER 1, 2024

A strong brand experience not only helps in effectively promoting your products but also creates a lasting impression on your target audience. Conduct thorough market research and gather data on your target audience to gain insights into their needs and wants. Utilize social media and influencer marketing.

Social Media 52

Social Media Display Promotion Tailored 52

Inside Retail

DECEMBER 3, 2023

Aussie shoppers are increasing brand-switching habits by always comparing prices (73 per cent); making unplanned purchases after seeing promotions and discounts (68 per cent) and stocking up on sale items (80 per cent) (1). So are marketers. Beyond value, seven in 10 are changing for new and appealing features or benefits (2).

Customer Retention 130

Customer Retention Advertising Engagement Promotion 130

Retail Bound

APRIL 30, 2024

This includes its features, target market, and unique selling points. On the other hand, if your product is more budget-friendly and appeals to a wider audience, then partnering with a larger distributor that caters to a mass market may be the way to go.

Target Market 52

Target Market Strategy Social Media Marketing 52

Retail Bound

MAY 21, 2024

It’s also important to understand their target market, as this will help you tailor your pitch to the company. When reaching out, make sure to provide all necessary information about your product, including its features, target market, and why it would be a good fit for their stores.

Sporting Goods 52

Sporting Goods Target Market Social Media Promotion 52

Inside Retail

MAY 1, 2023

Doing this involves crunching a huge amount of data to enable highly targeted marketing campaigns and personalised product recommendations. Identifying new markets and customers Using AI and data analytics can help brands discover new customer groups and expand their reach.

Tailored 130

Tailored Social Media Target Market Marketing 130

Retail Bound

FEBRUARY 21, 2023

First and foremost, you should think about the product itself and the target market that it’s intended to reach. Also, does the target market have access to retailers who carry products like yours? If so, you’ll need to factor in the costs associated with stocking and promotion.

Target Market 52

Target Market Promotion Strategy Flow 52

Inside Retail

MARCH 14, 2024

Skincare makes up over 40 per cent of the total global cosmetics market and the product category continues to grow its market share. In 2024, the global revenue forecast for the natural cosmetics market is close to US$14 billion. The Priceline partnership opened the door to enquiries from other retailers. “We

Marketing 130

Marketing Other Target Market Contrast 130

Retail Bound

FEBRUARY 20, 2024

You have put in countless hours of hard work and dedication to create something unique and valuable, and now it’s time to introduce it to the market. Understand Your Target Market Knowing your target market is essential in pricing your product successfully. Happy selling!

Target Market 52

Target Market Strategy Marketing Other 52

Creative Displays Now

NOVEMBER 20, 2024

Use data to improve your product marketing, and don’t be afraid to take advantage of global and local trends. Using data to power your design decisions can have a profound effect on how your target market perceives your brand and can broaden your consumer demographic.

Beauty and Health 52

Beauty and Health Display Visual Merchandising Merchandising 52

Creative Displays Now

APRIL 4, 2023

The consumer packaged goods (CPGs) market is extremely competitive. Understand Your Target Market When deciding on a design for your CPG retail displays, it is helpful to break down your target audience and conduct research about their shopping habits and in-store behavior.

Display 90

Display Target Market Color Advertising 90

Inside Retail

SEPTEMBER 15, 2021

Therefore, it would make sense to include disabled talent in order to capture the attention of that additional 20 per cent market share. They feature someone with a disability but they make that the centre point of the campaign; either promoting themselves (which is purely self-serving) or making their efforts all about the disability.

Advertising 246

Advertising Social Media Target Market Marketing 246

Retail Bound

MARCH 19, 2024

By taking the time to research other businesses in your industry, you can gain a better understanding of what products and services they offer, their pricing structures, and their target markets. Promoting your participation ahead of time can help you attract more visitors to your booth, and ultimately generate more sales.

Social Media 52

Social Media Promotion Target Market Planning 52

Retail Bound

JUNE 27, 2023

Step 2: Marketing Strategy The second crucial element you will want to present involves your current marketing strategy and how you have currently obtained sales or plan to. Your marketing and advertising strategy should communicate this USP effectively across various channels suitable for your audience.

Target Market 52

Target Market Strategy Promotion Expansion 52

Trade Show Booth Companies - Trade Group

SEPTEMBER 5, 2023

According to their website, additional bonus marketing and networking opportunities for exhibitors includes Access to exhibitor web links for 1 year Targeted marketing list for pre-show mailings Targeted social media Free guest passes for exhibitor registered clients Booth registration for HMRSSS 2024 is available now and can be accessed here.

Location 52

Location Social Media Customer Retention Target Market 52

Inside Retail

JUNE 27, 2022

India’s beauty and personal care market is projected to reach US$21 billion in 2025, and the rising adoption of online shopping and greater product penetration in secondary cities are also contributing to the market’s enlargement. L Catterton’s strategic partnership with LVMH will also supercharge Sugar’s expansion in the near future.

Consumer 130

Consumer Target Market Expansion Curate 130

Creative Displays Now

MARCH 8, 2022

This guide will explain visual merchandising and how to use it to promote your products. Visual merchandising is a marketing practice that retailers and consumer products companies use to capture people’s attention so they’re more likely to purchase something. Since then, the market has become saturated with competition.

Visual Merchandising 97

Visual Merchandising Merchandising Display Promotion 97

Retail Bound

JULY 2, 2024

As product manufacturers, we all understand the importance of retail buyers in bringing our products to the market. This includes knowing your target market, understanding the competition, and having a clear pricing and distribution strategy. But building relationships with retailers is not always easy.

Promotion 52

Promotion Target Market Tailored Consumer 52

Retail Bound

FEBRUARY 29, 2024

Beginning with idea generation and market research to identify market gaps, companies go through multiple stages of product development before launching the product. Research phase Before diving into ideation, it’s essential to grasp market demand.

Concept 52

Concept Consumer Design Consumer Electronics 52