Inside Retail

APRIL 8, 2024

In an exclusive interview, Sharmeen Looi, chief marketing officer and co-founder of iMotorbike, delves into the company’s origin story and its vision for the future. The team at iMotorbike is composed of industry experts, equipped to offer personalised guidance and recommendations tailored to each individual’s preferences.

Marketing 130

Marketing Expansion Tailored Perspective 130

Retail Focus

FEBRUARY 7, 2024

In 2024, the landscape of customer engagement tools plays a pivotal role in elevating marketing performance. These tools are indispensable for implementing marketing automation, delivering tailored communication, and making data-informed decisions to enhance your campaign’s return on investment (ROI).

Customer Engagement 130

Customer Engagement Engagement Marketing Flow 130

Inside Retail

SEPTEMBER 3, 2024

It’s anticipated that the global AI retail market will soar past A$36 billion by 2028 and exceed A$70 billion by 2032, highlighting its growing importance and undeniable impact. Personalised recommendations: You can tailor marketing and product suggestions based on purchase history and browsing behaviour.

Tailored 245

Tailored Shopping Layout Promotion 245

Inside Retail

APRIL 12, 2024

Amy Wotton, brand and marketing GM at Vicinity Centres, told Inside Retail, “DFO has always been synonymous with premium brands and unbeatable value.” “With our brand refresh, we wanted to celebrate the essence of DFO – the idea of being ‘in the know.’ As a touch point, we measure brands and energy.

Marketing 130

Marketing Fashion Tailored Shopping 130

Compliantia

JULY 4, 2023

In fact, for brick and mortar retailers, promotions generally account for anywhere from 10% to 45% of total revenue. Understanding how to manage seasonal sales and promotions is key to running a successful store. This job of managing promotions becomes more complex when you start adding multiple locations into the mix.

Promotion 98

Promotion Location Management Customer Engagement 98

RetailMinded

AUGUST 8, 2024

Due to market saturation and numerous businesses offering a wide range of competing products, you likely know about the battle ahead of you when it comes to distinguishing your retail store from competitors and staying visible to your consumers. There’s no doubt that it’s tough to stand out in a hypercompetitive industry like retail.

Promotion 52

Promotion Tailored Social Media Strategy 52

Inside Retail

AUGUST 14, 2024

Despite launching in select markets less than a year ago, in September 2023, TikTok Shop aims to grow its US e-commerce sales to US$17.5 Social commerce vs e-commerce The shareable short-form content app has taken e-commerce to new heights and accelerated what marketing experts refer to as social commerce.

Shopping 263

Shopping Promotion Marketing Form 263

Inside Retail

APRIL 4, 2022

Hospitality group Australian Venue Co (AVC) has teamed up with independent retailer Liquor Marketing Group (LMG) to rebrand 21 liquor retail outlets across the country. Craig Ellison, chief operating officer at AVC said the partnership allows local managers to tailor businesses to better suit their local communities. .

Marketing 130

Marketing Tailored Promotion Management 130

Inside Retail

APRIL 1, 2024

These selections are tailored to align with Indonesian style preferences, highlighting pastel shades and longer, boxier cuts that embody the essence of Indonesian fashion sensibilities. In particular, the status of Malaysia and Indonesia as high-growth markets for modest fashion points to a vibrant and thriving landscape,” Lim stressed.

Fashion 130

Fashion Marketing Texture Consumer 130

Retail Bound

OCTOBER 8, 2024

Starting a business can be challenging, especially in today’s fast-paced and competitive market. In a saturated market, it is important for product startups to find their unique niche and differentiate themselves from the competition. This means finding the specific area or segment of the market that your product caters to.

Marketing 52

Marketing Target Market Social Media Strategy 52

RetailMinded

OCTOBER 20, 2023

If you own your own business or have a senior position at a company, a product marketing strategy is an effective approach you may take for future success. If you do not have a workforce with strong experience in the marketing skillset required for this task, investing in a retail auditing agency may be the best option for you.

Strategy 64

Strategy Marketing Social Media Advertising 64

Retail Focus

AUGUST 20, 2024

Data also reveals peak shopping times so you can optimize staffing and promotions. With these insights at your fingertips, you’re not just designing a store; you’re crafting an experience tailored to your customers’ needs and preferences. This helps increase product visibility and boosts sales naturally.

Retail Design 130

Retail Design Layout Design Tailored 130

Trade Show Booth Companies - Trade Group

SEPTEMBER 20, 2023

To distinguish your product from competitors, embracing experiential marketing is an excellent approach to actively engage, captivate, and cultivate Gen Z into enthusiastic advocates for your brand. Use experiences to promote products Generation Z isn’t driven by acquiring possessions for the sake of ownership.

Engagement 52

Engagement Strategy Marketing Social Media 52

Inside Retail

AUGUST 1, 2024

Considering that many advancements overseas influence future trends for the Australian market, I figured it my duty to bring back any valuable insights about what’s to come. The use of NFC tags will enable consumers and brands the ability to check the authenticity of a product, putting pressure on the pesky grey market.

Consumer 261

Consumer Marketing Tailored Balance 261

Inside Retail

OCTOBER 20, 2024

Are you ready to capitalise on the sales surge and capture your share of this growing market? Make sure your promotions are tailored to this mindset – think irresistible deals, smart bundling, and targeted upsells. Are your campaigns tailored to tap into regional preferences and trends? per cent from last year.

Tailored 130

Tailored Strategy Shopping Promotion 130

Inside Retail

NOVEMBER 5, 2023

Effective utilisation of customer data for festive marketing Reaping the benefits of customer data is only half the battle. To maximise its potential, retailers should tailor their marketing tactics for a personalised client experience. This allows for strategically timed promotions that can lead to a surge in sales.

Tailored 130

Tailored Pattern Management Marketing 130

RetailMinded

OCTOBER 20, 2023

Efficient Marketing Spend Acquiring new customers is typically more expensive than retaining existing ones. Upselling allows you to capitalize on your current customer base, making your marketing efforts more cost-effective. By listening to their preferences and objections, you can refine your offerings and marketing strategies.

Marketing 52

Marketing Consumer Tailored Strategy 52

Inside Retail

OCTOBER 27, 2024

Tailor your data strategy for each sale event Click Frenzy (11–15 November) Click Frenzy draws in shoppers looking for everything from tech deals to travel discounts. Retailers can use data insights from past events to decide which products to promote and how to personalise customer interactions.

Engagement 130

Engagement Strategy Customer Engagement Promotion 130

RetailMinded

JUNE 9, 2021

Marketing to people who are all about luxury needs to be…well, luxurious. . Marketing can be challenging in general, no matter who you’re promoting to. The added pressure of having to tailor all your strategies in a way that attracts high-end clientele could make you feel like marketing is just impossible. .

Marketing 98

Marketing Social Media Tailored Engagement 98

Retail Focus

JUNE 21, 2023

Technology has the ability to not only enhance the customer’s experience but the businesses can also benefit from a boost in brand loyalty, improved marketing strategies, and the ability to streamline the business to make it more agile and cost-effective. Just What Can Technology Do For Business?

Tailored 173

Tailored Promotion Display Layout 173

Retail Focus

SEPTEMBER 17, 2024

In today’s competitive online retail market, customer retention is just as important as customer acquisition. Targeting the Right Audience with Tailored Content Content plays a huge role in customer retention. To build long-lasting relationships with shoppers, you need more than just great products—you need a strong online presence.

Customer Retention 130

Customer Retention Tailored Strategy Customer Engagement 130

Retail Focus

FEBRUARY 15, 2024

Understanding the psychology behind consumer behaviour is crucial for businesses and marketers aiming to tailor their strategies effectively. Challenges in Understanding One of the main challenges marketers face is the heterogeneity within the student demographic. Secondly, personalization is key.

Consumer 130

Consumer Social Media Tailored Strategy 130

Inside Retail

JANUARY 31, 2023

At the same time, they have created confusion and a struggle to accurately measure and identify the effectiveness of digital promotion campaigns. The responses shed light on where brands need to be when it comes to measuring marketing impact and assessing marketing attribution effectively.

Fashion 130

Fashion Tailored Social Media Strategy 130

Inside Retail

FEBRUARY 22, 2024

Southeast Asia’s growing middle class presents a significant opportunity for Australian and New Zealand brands in the agricultural, food and beverage, and health and wellness sectors, but cultural differences and language barriers are key challenges to connecting with this market.

Tailored 130

Tailored Marketing Consumer Target Market 130

Retail Focus

MARCH 30, 2023

While all retail stores use similar marketing techniques , high-end retail stores have to use that blueprint and turn it on its head. It’s one of the best ways to increase sales because it treats customers like individuals and tailors their experiences. But if you don’t have a name, what can you do?

Retail Sales 130

Retail Sales Promotion Gifts Tailored 130

Retail Focus

SEPTEMBER 27, 2022

The online marketing industry is constantly evolving as retailers are always looking to improve their online marketing techniques to meet the demands of their customers. Mobile Marketing . Mobile commerce is any marketing activity, which retailers use in promoting their services and products through mobile devices.

Social Media 130

Social Media Advertising Promotion Marketing 130

Inside Retail

MARCH 27, 2024

The Iconic has partnered with the Cancer Council with support from the Australian Government to promote sun-smart dressing as part of a joint cancer prevention and advocacy effort. Inside Retail spoke to The Iconic’s chief marketing officer , Joanna Robinson, to unpack the strategy that propelled this successful campaign. “As

Social Media 130

Social Media Fashion Engagement Promotion 130

Creative Displays Now

MARCH 18, 2024

Word-of-mouth marketing or word-of-mouth advertising refers to your customers’ casual, organic conversations about your products, services or brand. WOM marketing is free — you only need to provide valuable products that satisfy consumer needs and the kind of service that makes them feel seen and heard by your brand.

Retail Marketing 52

Retail Marketing Marketing Social Media Display 52

Retail Focus

APRIL 11, 2024

With technology by its side, digital coaching offers tailored advice and assistance, boosting overall performance and client experience. Anticipating Needs – Retailers can predict customer needs and actively meet them through focused marketing campaigns and tailored experiences by having the benefit of real-time data and analytics.

Tailored 130

Tailored Engagement Promotion Marketing 130

Retail Bound

OCTOBER 1, 2024

A strong brand experience not only helps in effectively promoting your products but also creates a lasting impression on your target audience. Understanding these details will help you tailor your brand experience to appeal to your ideal customers. Utilize social media and influencer marketing.

Social Media 52

Social Media Display Promotion Tailored 52

Retail Focus

AUGUST 25, 2024

The retail world and gambling space have two things in common—both have a high market value and a broad customer base. Offer More Than Just Gaming The retail market is super competitive and with one wrong move, you’re out. Outside retail, casinos can also consider using this approach to tap into different customer markets.

Customer Retention 130

Customer Retention Strategy Pattern Customer Engagement 130

Inside Retail

SEPTEMBER 9, 2021

Using loyalty rewards to promote health outcomes. Merging above-the-line and below-the-line promotions. Currently there is a big divide between “above-the-line” and “below-the-line” promotional spend in pharmacy. These offer an immediate opportunity to save money and simplify their current approach to promotions.

Promotion 239

Promotion Line Advertising Management 239

Inside Retail

MARCH 7, 2024

Trailblazing a new path Armed with an initial investment of US$250,000 and a joint venture with Appidea, the company is poised to introduce its revolutionary approach to repair culture in new markets. We aim to reach more markets across the globe, bringing our sustainable repair solutions to consumers everywhere,” he concluded.

Tailored 130

Tailored Planning Expansion Promotion 130

Inside Retail

AUGUST 7, 2024

Failure to engage customers in an impactful way can lead to disengagement, erosion of trust and ultimately, loss of market share. Businesses should tailor their offerings and interactions to align with individual preferences and behaviours, establishing an affinity with the brand.

Tailored 130

Tailored Engagement Curate Consumer 130

Inside Retail

OCTOBER 7, 2021

Pinterest will roll out new features for brands to promote products and ideas to users, the digital pinboard company said Wednesday, part of an effort to grow online shopping on its site. For example, a creator can make a video post about a dessert recipe, and a baking brand can pay to promote that ad to more users.

Shopping 130

Shopping Social Media Advertising Tailored 130

Retail Bound

SEPTEMBER 17, 2024

Make sure to tailor your pitch to each individual store – what may appeal to one retailer may not be as effective for another. To make sure your product meets their standards, conduct market research on pricing and gather feedback from potential customers. Building Relationships In the retail industry, relationships are key.

Social Media 52

Social Media Promotion Tailored Marketing 52

Inside Retail

JUNE 26, 2024

Beauty brand Mecca excels at providing an exceptional and consistent customer experience, both in-store and online, by using its customer data to tailor every interaction. The retailer ensures customers receive a personalised experience through the content they engage with online, including tailored product assortments and campaigns.

Shopping 100

Shopping Tailored Social Media Strategy 100