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Southeast Asia as key market We see Malaysia as a prime opportunity, given its status as one of Southeast Asia’s largest and most developed economies,” Mohammad A Baker, CEO of GMG, told Inside Retail. Insights from its acquisition of Royal Sporting House have also helped the company understand local market dynamics.
First-party data allows customers to be segmented into groups that brands can tailor relevant, timely promotions to – no more emails promoting children’s clothing to bachelors who have only ever bought menswear from you, for example. “If you know who someone is, you’ve got their details; that’s very powerful.”
According to the brand, Mansergh’s appointment comes at a time of “significant momentum” for the company, which has had tremendous expansion in major international markets. Camilla entered Heinemann Australia’s duty-free store at Sydney Airport in 2023 as part of a pop-up promotion.
The Black Friday Cyber Monday sales period has expanded to become ‘Black November’ this year, with many retailers and brands starting their promotions earlier than ever. In 2021, the business went live with its promotions on November 18, in 2022 on November 15 and last year on November 9. This presents a predicament for retailers.
Email marketing has become a cornerstone of delivering this seamless retail customer experience, acting as a direct and personalized communication channel between brands and their customers. It involves connecting the dots between various touchpoints, including online stores, physical locations, customer support, and marketing communications.
Huisamen is hopeful that customers will flock to the 3,400 square foot store, which features Singapore’s first in-store tailoring service and carries the widest range of premium collections and vintage clothing. This market has long been key to the Levi’s East Asia Pacific expansion plans.
Numerous conferences and sessions held over the first two days provided a comprehensive overview of market trends, featuring many exclusive international speakers. Retail investment has been especially driven by the strong performance of the Italian, Portuguese, and Spanish markets, alongside robust results in the UK.
However, Yum Chinas emphasis on value-driven promotions and digital integration has enabled it to capture demand even as discretionary spending tightens. Ding noted that China is still a very big market. And our market share, relatively speaking, is still very small, even though we are the biggest player in the market.
Temu: The fast-growing challenger A relative newcomer to the Australian market, Temu – whose parent is China’s PDD Holdings – has quickly attracted a large following. billion, Temu’s growth has been meteoric, largely fuelled by its competitive pricing and frequent promotional events. In the last year alone, 3.8 With an estimated$1.1
The FMCG subscription box market in Australia has shown strong growth over the past few years, driven by increasing consumer demand for convenience and personalisation, the continued rise of e-commerce, and sustainable practices. These subscriptions often include curated selections of products tailored to individual skincare needs.
Email marketing flows are crucial for crafting a seamless and personalised customer journey. With Klaviyo , an intelligent marketing automation platform, retailers can set up automated email flows triggered by specific customer actions, ensuring timely and relevant communication.
Ramadan continues to be a crucial shopping period across Southeast Asia, with evolving consumer behaviours and market dynamics shaping the retail landscape. Malaysia, a predominantly Muslim market, saw a 21 per cent growth in retail transactions last year, while Singapore posted a 7 per cent increase.
This unexpected endorsement from such a high-profile celebrity propelled the Labubu character into the spotlight, capturing the attention of fans worldwide and dramatically boosting Pop Mart’s visibility in the collectibles market. Emerging markets Global expansion is now a major growth driver for the business.
To capitalise on this shift, brands need to own their customer relationships by investing in identity resolution technology that enables personalised email and SMS marketing. Fourty-two per cent of Millennials and 38 per cent of Gen Z are excited by AI-driven shopping experiences that tailor recommendations and messaging to their preferences.
While discount codes top UK consumers preferred promotions, offers that are personalised and tailored to a specific product a consumer has viewed are almost twice as likely to prompt a sale compared to general ‘range-wide’ discounts, according to the latest data from Wunderkind , based on a survey of over 1,500 shoppers.
Diversity, equity and inclusion (DEI) strategy: Our commitment to DEI has led to the development of targeted strategies that promote a diverse workforce. First, its important to segment workforce needs by understanding the distinct requirements of frontline employees and corporate teams and tailoring initiatives accordingly.
Retailers who understand the specific needs of each generation can tailor their marketing, product offerings and pricing strategies to match those preferences. For example, baby boomers may have more disposable income, while millennials continue to drive e-commerce growth, Starr told Inside Retail.
Are you ready to capitalise on the sales surge and capture your share of this growing market? Make sure your promotions are tailored to this mindset – think irresistible deals, smart bundling, and targeted upsells. Are your campaigns tailored to tap into regional preferences and trends? per cent from last year.
Despite launching in select markets less than a year ago, in September 2023, TikTok Shop aims to grow its US e-commerce sales to US$17.5 Social commerce vs e-commerce The shareable short-form content app has taken e-commerce to new heights and accelerated what marketing experts refer to as social commerce.
It’s anticipated that the global AI retail market will soar past A$36 billion by 2028 and exceed A$70 billion by 2032, highlighting its growing importance and undeniable impact. Personalised recommendations: You can tailormarketing and product suggestions based on purchase history and browsing behaviour.
Tailor your data strategy for each sale event Click Frenzy (11–15 November) Click Frenzy draws in shoppers looking for everything from tech deals to travel discounts. Retailers can use data insights from past events to decide which products to promote and how to personalise customer interactions.
Its a time of heightened consumer spending, aggressive promotions, and operational intensity. Sales figures, customer interactions, and marketing performance all offer valuable insights. Was it a specific promotion, product, or referral? Did certain channels, such as email marketing or social media, outperform others?
Impact of singles economy on retail The singles economy is retails most significant market force. This move is more than just a trend, it indicates a fundamental market transformation. Retail is one of the markets most affected by the solo economy. This is especially evident in the food and beverage industry.
Chinese consumers are now adjusting to a “new normal” in response to evolving market conditions, prompting businesses to rethink their strategies. Given the significant variation in consumer preferences across different channels, adopting a tailored approach is indispensable for success.”
CLICK HERE TO GET STARTED How to Use Custom Packaging as a Marketing Tool Initially, packaging served a practical purpose, allowing companies to protect their products from damage. Today, custom packaging is a vital marketing tool used to convey brand values, build loyalty, and influence buying decisions.
The connection to the land is not just a marketing tool but is embedded in the winemaking process itself. As the wine gains recognition, the brands reach extends beyond local and is appealing to national and international markets, eager to embrace more diverse and inclusive brands. Why, or why not?
Dubai-based retailer and distributor GMG and US-based apparel and footwear company VF Corporation recently announced a significant expansion of their long-standing partnership to solidify their presence in the growing markets of Southeast Asia (SEA) and the Middle East and North Africa (MENA).
Leveraging insights into their lifestyle, aspirations, and consumption patterns, retailers can position themselves for success in this evolving market. Retailers will need to use AI and data analytics to tailor recommendations, promotions, and even product designs to individual preferences.
Capitalising on this momentum and the resurgence of nostalgic trends, Mattel is now setting its sights on more ambitious goals for the Asia Pacific market. Paul Faulkner, senior VP and MD at Mattel Asia Pacific, spoke with Inside Retail about the company’s vision to conquer the burgeoning market.
In this blog, we’ll explore the five new retail trends that are shaping the personalisation gift market in 2023. WonderDays Experiences: Unleashing Memorable Moments One of the most captivating trends in the personalisation gift market is the advent of WonderDays experiences. The key here is customisation.
Personalisation was initially lost in the mass market and the anonymity of online shopping, but retailers are using customer data to create highly personalised shopping experiences, from recommendations to tailoredpromotions. It then suggests outfits and clothing pieces tailored to each individual’s taste.
Using loyalty rewards to promote health outcomes. Merging above-the-line and below-the-line promotions. Currently there is a big divide between “above-the-line” and “below-the-line” promotional spend in pharmacy. These offer an immediate opportunity to save money and simplify their current approach to promotions.
In an exclusive interview, Sharmeen Looi, chief marketing officer and co-founder of iMotorbike, delves into the company’s origin story and its vision for the future. The team at iMotorbike is composed of industry experts, equipped to offer personalised guidance and recommendations tailored to each individual’s preferences.
Having embraced digital shopping channels during the pandemic, Australian consumers have become well used to the personalisation and tailored content offered online. Retailers need to reflect the tailored and personalised experience of online, but in-store.”. ” No more these days, explains Hanns. “We
Better demand forecasting with AI Using AI algorithms to analyse historical sales data, seasonal trends and other market factors can help retailers predict future demand with higher accuracy. In times of supply disruption, AI can adjust pricing and promotions based on product availability and demand trends.
Amy Wotton, brand and marketing GM at Vicinity Centres, told Inside Retail, “DFO has always been synonymous with premium brands and unbeatable value.” “With our brand refresh, we wanted to celebrate the essence of DFO – the idea of being ‘in the know.’ As a touch point, we measure brands and energy.
Apart from promoting outdoor goods, they inspire people to participate in local activities focused on urgent environmental problems. McKinsey & Company research has found that 71 per cent of consumers look for tailored interactions from businesses, and among those 76 per cent get frustrated when businesses fail to provide them.
Delightful online store journey, not a coincidence It was no coincidence that shoppers could find the right items quickly, thanks to intuitive navigation, tailored experiences, and seamless checkout processes that put customer satisfaction front and centre, said Osthus.
In fact, for brick and mortar retailers, promotions generally account for anywhere from 10% to 45% of total revenue. Understanding how to manage seasonal sales and promotions is key to running a successful store. This job of managing promotions becomes more complex when you start adding multiple locations into the mix.
This data helps retailers optimize store layouts and marketing campaigns. Personalizing Marketing Strategies Personalization is key to winning customer loyalty. AI-powered image recognition enables FMCG companies to create targeted promotions, dynamic pricing, and personalized product recommendations based on real-time data.
In 2024, the landscape of customer engagement tools plays a pivotal role in elevating marketing performance. These tools are indispensable for implementing marketing automation, delivering tailored communication, and making data-informed decisions to enhance your campaign’s return on investment (ROI).
Considering that many advancements overseas influence future trends for the Australian market, I figured it my duty to bring back any valuable insights about what’s to come. The use of NFC tags will enable consumers and brands the ability to check the authenticity of a product, putting pressure on the pesky grey market.
Expectations are often shaped by your marketing, branding, previous experiences and what they hear from others. If your brand promotes confidence and empowerment, every customer touchpoint has to reinforce those emotions. These expectations serve as benchmarks against which every following interaction is measured.
From smart shopping carts and intelligent buying assistants, to dynamic pricing algorithms and inventory tracking systems, retailers will have access to a wealth of powerful tools that enhance their ability to meet customers’ needs and respond quickly to changes in the market. .
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