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Vicinity Centres’ marketing and brand GM Amy Wotton on DFO’s retail refresh

Inside Retail

Amy Wotton, brand and marketing GM at Vicinity Centres, told Inside Retail, “DFO has always been synonymous with premium brands and unbeatable value.” “With our brand refresh, we wanted to celebrate the essence of DFO – the idea of being ‘in the know.’ As a touch point, we measure brands and energy.

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Capture attention with effective POS and POP

Retail Focus

Whether you are browsing the aisles of your closest supermarket or walking the stalls of the local market on a Saturday morning, you are almost certain to come across some form of point of sale or point of purchase materials. In addition, consider tailoring the shopping experience to local communities and cultures.

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How to Use Retail Space Design To Drive Sales and Delight Customers

Greater Group

In today’s retail landscape, retailers must go beyond selling products and present a truly unique and entertaining experiential shopping destination for customers. In essence, retailers must aim to become more than just a store, but a destination where customers can truly connect with their brand.

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Harnessing Pallet Skirts for Club Store Success

Creative Displays Now

These reasons prove why 73% of consumers would still buy items in brick-and-mortar retail spaces. Cardboard pallet skirts are customizable, allowing you to tailor the colors, images and messaging to your brand. They’re also an effective way to convey information about new varieties on the market.

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How Retail Businesses Can Excel With Customer Services

Retail Focus

Surviving and thriving in today’s competitive retail market requires more than offering quality products at best prices. The annual retail sales in the UK totaled 496 billion pounds in 2022, growing significantly over the last decade. However, business owners often go slack with this part of running their retail ventures.

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Retail’s tech revolution sets laser-like focus on the consumer

Inside Retail

The crux of this phygital evolution lies in its ability to harness data and advanced tech tools to create a retail ecosystem that is intuitive, responsive and engaging. By doing so, it enables retailers to maintain an optimal stock level. Here, we delve deeper into some of the key technologies already steering this change.

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Why Retailers Should Embrace Retail Digital Transformation

Retail Focus

The full transformation of the retail business into the digital space opens up a new world of opportunities. The intent behind digital transformation is fully transitioning from traditional roles in retail processes, including sales, marketing, and customer service.

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