Inside Retail

NOVEMBER 21, 2022

By using future-focused insights, retailing marketers can evolve their strategies to stay abreast of change. A marketer’s crystal ball? No matter the position your brand or business holds in the market, foresight tools are designed to support you in building on your goals. Looking to the future is the future of marketing.

Strategy 245

Strategy Marketing Consumer Planning 245

Retail Bound

APRIL 11, 2022

Most startup brands don’t spend enough time thinking about retail alignment and in the process miss valuable market opportunities, or even worse, get opportunities that nearly bankrupt their company. Good retail alignment means you’ve mapped out retailers and channels that are ideal for you at different stages of your company’s growth.

Retail Marketing 52

Retail Marketing Marketing Planning Promotion 52

Retail Times

APRIL 21, 2022

PayPoint has announced the launch of further marketing support for its retailer partners to promote the growing digital voucher category, with six big brands, including Amazon, Xbox, PlayStation, Paysafecard, Neosurf and Love2Shop with more major brands to follow later this year.

Retail Marketing 52

Retail Marketing Marketing Promotion 52

Inside Retail

MAY 30, 2024

While predominantly selling comfortable footwear online, the retailer also operates physical outlet stores in the Moorabbin and Spencer Street DFO shopping centres. The brand’s website is currently promoting 40 per cent off all stock.

Promotion 242

Promotion Retail Marketing Shopping Marketing 242

Retail Bound

OCTOBER 8, 2024

Starting a business can be challenging, especially in today’s fast-paced and competitive market. In a saturated market, it is important for product startups to find their unique niche and differentiate themselves from the competition. This means finding the specific area or segment of the market that your product caters to.

Marketing 52

Marketing Target Market Social Media Strategy 52

Inside Retail

SEPTEMBER 3, 2024

Retailers are integrating AI with bricks-and-mortar shops and online platforms to give the shopping experience a remarkable transformation, enhancing both customer satisfaction and operational efficiency. Personalised recommendations: You can tailor marketing and product suggestions based on purchase history and browsing behaviour.

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Tailored Shopping Layout Promotion 245

Inside Retail

JUNE 3, 2024

Last week, PetO, Australia’s largest independently owned pet specialty store, acquired 41 retail stores and 25 vet clinics from the Woolworths Group’s Petstock banner, after the Australian Competition and Consumer Commission issued a court-enforced divesture notice to Petstock and Woolworths citing anti-competitive behaviour in the market.

Accessories 279

Accessories Accessories Boutique Marketing 279

Inside Retail

SEPTEMBER 22, 2024

Retail marketers are actively seeking AI solutions that will boost creativity and engagement. Intelligent marketing automation platform Klaviyo has just released online a research paper The AI Trends Report For Ecommerce Marketers. Download the AI Trends Report For Ecommerce Marketers research paper here.

Engagement 147

Engagement Marketing Customer Engagement Form 147

Retail Focus

AUGUST 25, 2024

The retail world and gambling space have two things in common—both have a high market value and a broad customer base. So, we’ll flip the coin this time and talk about how casinos can better retain their customers by borrowing strategies from the retail world.

Customer Retention 130

Customer Retention Strategy Pattern Customer Engagement 130

RetailMinded

FEBRUARY 24, 2021

When was the last time you received a promotional text message from a retailer, restaurant or other company you opted into? Text message marketing has become increasingly popular but more so, purposeful and profitable for brands to introduce into their marketing strategies.

Strategy 80

Strategy Marketing Customer Engagement Engagement 80

Retail Focus

JUNE 3, 2021

As other sectors, including travel and hospitality, experienced online commerce surges, the retail market shifted at a more leisurely pace. Let’s look at three ways that data science can help retailers thrive in a highly competitive multi-channel environment. 41% to an in-store flyer today.

Strategy 200

Strategy Promotion Contrast Shopping 200

Retail Focus

OCTOBER 17, 2023

Regular readers of Retail Focus will remember a recent article that focused on surfaces in retail and how shops and other venues can utilise these as part of their marketing strategy to help drive more sales. Ideal for mid-term use, this product can be installed by any employee.

Promotion 162

Promotion Outdoor Space Display 162

Retail Focus

SEPTEMBER 30, 2024

Is your aim to get more people talking about your brand or promote a sale? The sweet spot for most marketing videos is between 30 seconds and two minutes – long enough to get your message across but short enough to hold attention. Post it on your website, share it on social media, and use it in your email marketing.

Social Media 130

Social Media Engagement Promotion Marketing 130

Inside Retail

JANUARY 24, 2023

In explaining these results, the brand pointed to volatile demand, and promotional activity around key dates – such as Black Friday, Cyber Monday and the Christmas and Boxing Day sales period – which impacted its gross margin. He said the market will punish brands that get any of this wrong. “[One

Promotion 130

Promotion Fashion Marketing Apparel 130

Inside Retail

JUNE 28, 2021

Consumers now expect retailers to engage them whenever and wherever they want, with a shopping experience tailored to their individual needs. To do so, marketers are leveraging more data, technologies, and channels to create this type of relevant and customised customer journey. A unified front has to span the entire customer journey.

Customer Retention 221

Customer Retention Engagement Advertising Consumer 221

Retail Bound

MAY 9, 2023

Influencer marketing is a form of marketing where businesses partner with social media influencers to promote their products or services. Retail-specific influencers play a significant role in promoting products and driving sales for brands at specific retailers.

Retail Sales 98

Retail Sales Promotion Social Media Engagement 98

Retail Focus

SEPTEMBER 17, 2023

It is believed that it’s important for retailers to carry brands that have a design aesthetic ensuring their products are both attractive and successful. Marketing effort is rewarded Many retailers failed to promote Christmas for many years. Experiential retailing is a vital aspect of the retail marketing industry.

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Display Merchandising Visual Merchandising Social Media 130

Retail Bound

AUGUST 6, 2024

Launching a new product in retail is an exciting time for any product manufacturer, but it also comes with its fair share of challenges. From inventory management to marketing strategies, there are various factors that can affect the success of a retail product launch. This is where a solid marketing strategy comes into play.

Strategy 52

Strategy Social Media Promotion Planning 52

Retail Bound

MAY 28, 2024

Launching a new product in the retail space is an exciting time for any product manufacturer, but it also comes with its fair share of challenges. From inventory management to marketing strategies, there are various factors that can affect the success of a retail product launch.

Strategy 52

Strategy Social Media Promotion Planning 52

RetailMinded

JULY 6, 2024

Stay with us as we guide you through the journey of building a successful retail business with the right strategies and a deep understanding of the retail sector. What Are the 4 Ps of Retail Management? The 4Ps of retail management are: product, place, price and promotion. Let’s dive into the details of each below!

Social Media 52

Social Media Promotion Layout Strategy 52

Inside Retail

SEPTEMBER 12, 2023

Cutting through According to Annabel Pittendrigh, a client executive at Bastion Insights, many Australian retailers have missed the mark when it comes to customising and tailoring their marketing and communication efforts to resonate with these diasporic communities.

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Consumer Department Stores Contrast Engagement 263

Inside Retail

MARCH 21, 2024

Last year, retailers were forced to focus on finding ways to mitigate the impact of the cost-of-living crisis on shoppers. Choco Up commissioned this report because we believe it is paramount that leaders of e-commerce businesses who are seeking sustained success understand the diverse shopper personas in today’s retail market.”

Consumer 130

Consumer Tailored Management Shopping 130

Inside Retail

JUNE 18, 2024

The buzz around Walmart’s announcement reflects the strong interest in digital labelling in the US retail market, which has fallen behind European players when it comes to experimenting with this type of technology. For instance, Norwegian discount retailer Rema 1000 has been investing in this space for over a decade.

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Light Location Consumer Perspective 130

Inside Retail

AUGUST 23, 2022

She hopes that this collaboration will result in more artists coming on board, and the brand is intent on creating more crossover fashion pieces together to promote its design community to the masses. Market realities. Zhang is concentrating on mainland China as she feels it’s an easier market for her to navigate.

Fashion 130

Fashion Advertising Art Social Media 130

Retail Bound

APRIL 23, 2024

With the convenience of online shopping and a wider selection of products, more and more consumers are turning to e-commerce for their retail needs. trillion by 2025, making it a lucrative market for product startups. As a result, more and more consumers are gravitating towards brands that promote sustainable and ethical practices.

Consumer 52

Consumer Social Media Promotion Marketing 52

RetailMinded

JANUARY 4, 2022

Retail marketing has never been the same, especially with the changes brought about by the pandemic. These significant changes in the digital and marketing spaces altered customer expectations, shopping processes, and online experiences. Retail marketing isn’t easy. Customer Service Robots . Facial Recognition .

Social Media 98

Social Media Marketing Promotion Shopping 98

Retail Focus

SEPTEMBER 17, 2024

In today’s competitive online retail market, customer retention is just as important as customer acquisition. By optimizing your website to meet the needs of your customers and search engines, an eCommerce SEO agency can help you boost customer retention and grow your retail business.

Customer Retention 130

Customer Retention Tailored Strategy Customer Engagement 130

Creative Displays Now

JANUARY 17, 2023

Your marketing strategy determines your business’ success. Effective marketing is customer-focused and often involves multiple channels. Point-of-purchase displays are one of the most effective forms of retail advertising. 5 Reasons to Use Custom POP Displays in Your Retail Marketing Strategy.

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Display Advertising Promotion Strategy 98

Inside Retail

MARCH 20, 2023

Following its launch in Australia in 2016, Danish retail group Bestseller has firmly entrenched its presence in the retail market, with the company making strides in its sustainability and circularity initiatives. It works with more than 500 supply partners, with its products manufactured across over 800 factories.

Fashion 236

Fashion Expansion Department Stores Strategy 236

Retail Bound

DECEMBER 26, 2023

As a result, retailers are expected to place a stronger emphasis on e-commerce channels for product launches in the future. This means creating a seamless online shopping experience, investing in virtual try-on technology, and utilizing social media platforms for marketing and promoting new products. Happy launching!

Social Media 52

Social Media Promotion Tailored Strategy 52

Retail Focus

FEBRUARY 2, 2024

Surviving and thriving in today’s competitive retail market requires more than offering quality products at best prices. The annual retail sales in the UK totaled 496 billion pounds in 2022, growing significantly over the last decade. However, business owners often go slack with this part of running their retail ventures.

Social Media 130

Social Media Perspective Tailored Strategy 130

Inside Retail

APRIL 28, 2021

Here, we chat with the former head of marketing at Mercedes-Benz about what she learnt from the auto brand, her favourite retailers and why diversity and inclusion are at the heart of her start-up. You launched Uniek with the aim to shine a light on older women who are normally overlooked by other retailers.

Marketing 246

Marketing Fashion Promotion Light 246

Retail Focus

DECEMBER 3, 2023

There is little doubt over this statement, with some jobs at higher risk than others, but if we focus in on the retail sector, what might this mean for the market? While we may be some way off robots manning the tills, there are certainly elements of AI beginning to creep into retail.

Advertising 147

Advertising Focal Point Display Shopping 147

Retail Focus

APRIL 20, 2023

Akeneo , the product experience company, is pleased to announce that it has been recognised by Ventana Research , an independent market research and technology advisory services firm, as a Value Index Leader in the 2023 Product Experience Management (PXM) Value Index. To learn more about Akeneo, please visit www.akeneo.com.

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Management Perspective Strategy Marketing 130

VMS

JANUARY 20, 2022

Lego Group (Billund, Denmark) has rolled out a new retail concept that the toy maker is calling its “store of the future,” the company announced on Wednesday. To help launch and promote the new concept, Lego has partnered with TracyLocke, a Dallas-based communications agency. Read the full release here.

Visual Merchandising 74

Visual Merchandising Concept Promotion Merchandising 74

Inside Retail

AUGUST 20, 2022

It allows brands to process customer data in real-time, optimise relevant, cross-channel marketing campaigns and continuously evolve their customer engagement strategies. Meaningful, personalised engagement is about more than just pop-up ads on a mobile site or a promotional email. Are you ready to reimagine retail marketing?

Customer Engagement 130

Customer Engagement Engagement Reimagine Strategy 130

Retail Bound

JANUARY 30, 2024

Now comes the crucial step of successfully launching it into the market. A well-planned in-store product launch can greatly impact the success of your product and brand in the retail industry. By understanding your target audience, you can tailor your marketing efforts to effectively reach and engage them. Look no further!

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Planning Social Media Engagement Strategy 52