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According to a report by iResearch, the market size of micro-dramas in China last year reached US$6.85 The offbeat premise was a viral hit and a rare example of the F&B and home renovation sectors taking a narrative-forward marketing approach. But success requires a delicate balance between entertainment and promotion.
IR : What advice would you give emerging brands looking to build a community that organically promotes them? The post How LSKD leverages its community as a powerful marketing tool appeared first on Inside Retail Australia. These qualities set the foundation for building authentic relationships that lead to organic growth.
JB Hi-Fi’s subsidiary The Good Guys is facing legal action from the Australian Competition and Consumer Commission (ACCC) for alleged deceptive misrepresentations around its ‘StoreCash’ promotions. The post ACCC sues The Good Guys over dodgy promotions appeared first on Inside Retail Australia.
According to influencer marketing expert Sarah Walsh, Poppi got caught up in vanity metrics and lost sight of the people that purchase its products. First, stop investing your marketing dollars into vanity metrics and big-name influencers. Second, learn to apologise.
Email marketing has become a cornerstone of delivering this seamless retail customer experience, acting as a direct and personalized communication channel between brands and their customers. It involves connecting the dots between various touchpoints, including online stores, physical locations, customer support, and marketing communications.
The influencer marketing industry was priced at £21 billion in 2024 and is projected to rise to £25 billion pounds by the close of 2024. In a market saturated with #AD, authenticity isn’t just a buzzword—it’s the key to success,” says Cristiano Winckler, Director of Digital Operations at Somebody Digital. The consequence for brands?
Two of the nations major employers, with a combined workforce of 320,000 staff and about a 66 per cent share of the grocery market, Woolworths and Coles endured a 2024 they would no doubt rather forget. Woolworths and Coles, Australias supermarket goliaths, have gone from Covid-19 heroes to cost-of-living villains in the last two years.
Southeast Asia as key market We see Malaysia as a prime opportunity, given its status as one of Southeast Asia’s largest and most developed economies,” Mohammad A Baker, CEO of GMG, told Inside Retail. Insights from its acquisition of Royal Sporting House have also helped the company understand local market dynamics.
If your business is using social media, it’s imperative to keep tabs on the ongoing and forthcoming trends to weave them into your marketing. Let’s take a deep dive into how social media will transform the marketing practices in the year ahead. The post Social media marketing trends for 2022 appeared first on Inside Retail.
SMS marketing is a staple in today’s direct-to-consumer toolkit, opening new opportunities for customer engagement, retention, and revenue growth. These Australian brands have told us exactly what prompted them to add SMS to their marketing strategy, along with which texting tactics have worked best for them so far. JSHealth Vitamins.
First-party data allows customers to be segmented into groups that brands can tailor relevant, timely promotions to – no more emails promoting children’s clothing to bachelors who have only ever bought menswear from you, for example. “If you know who someone is, you’ve got their details; that’s very powerful.”
The company said its continued focus on pricing and promotion management helped expand gross margin to 82.4 It expects to open its first Zambia store in the coming week, marking its 50th market globally. The jewellery and accessories retailer’s profit grew 6.5 per cent to $56.9 million as revenue climbed 8.8 per cent to $405.9
After a four-year hiatus, G-Star Raw is poised to re-establish its presence in Australia and New Zealand, emerging from a turbulent chapter in the market. The Australian arm of the Dutch-founded denim giant, established in 1989, collapsed into voluntary administration in early 2020 as the advent of covid engulfed the market.
The Black Friday Cyber Monday sales period has expanded to become ‘Black November’ this year, with many retailers and brands starting their promotions earlier than ever. In 2021, the business went live with its promotions on November 18, in 2022 on November 15 and last year on November 9. This presents a predicament for retailers.
A strategic decision to invest incremental profitability in marketing and promotional activity from November helped the company to achieve accelerated topline growth, the company elaborated. In addition, Kogan launched the Mighty Ape Marketplace and enhanced the Primate loyalty program.
However, Yum Chinas emphasis on value-driven promotions and digital integration has enabled it to capture demand even as discretionary spending tightens. Ding noted that China is still a very big market. And our market share, relatively speaking, is still very small, even though we are the biggest player in the market.
It has been seven years since Amazon acquired the American grocery chain Whole Foods Market, but from its perspective, it is still only scratching the surface of the grocery sector. However, with just 500 physical stores in the US, Whole Foods Market isn’t ready to rival the likes of Walmart, with 4606 US locations, just yet.
The FMCG subscription box market in Australia has shown strong growth over the past few years, driven by increasing consumer demand for convenience and personalisation, the continued rise of e-commerce, and sustainable practices. can help with discovery by including promotional inserts with deliveries. What’s behind the growth?
High-profile fashion collaborations are nothing new, but does making luxury accessible and marketing it to a younger audience come at a cost? In translating its latest collection into Bitmoji avatars, Valentino promotes individual expression and fosters an ever more global community through the brand’s most iconic motifs.”
The bad news was that company CFO Mat Friend admitted that Nike fell short of its plan, telling investors on its June 27 conference call: “We experienced meaningful shifts in consumer traffic in key markets – particularly in Greater China, where brick-and-mortar traffic declined as much as double-digits versus prior year.”
The Lego Group has appointed Justine McKenny as its new senior director, head of marketing for Australia and New Zealand, effective March 1. McKenny will lead the marketing team for the region and join the leadership team, reporting to Troy Taylor – VP and GM for Australia and New Zealand.
An immense passion for outdoor sports and strategically accelerating brands drew Moore to the Salomon business, where he is now leading its next phase of growth within the ANZ market. He attributes this new positioning to driving the huge growth of the brand in the Australian and New Zealand markets.
” Customers visiting any Liquorland, First Choice Liquor Market, and Vintage Cellars stores can access support services by scanning a QR code on their mobile device. ” The post Coles Liquor teams up with DrinkWise to promote responsible drinking appeared first on Inside Retail Australia.
Email marketing flows are crucial for crafting a seamless and personalised customer journey. With Klaviyo , an intelligent marketing automation platform, retailers can set up automated email flows triggered by specific customer actions, ensuring timely and relevant communication.
They are designed to promote uninterrupted sleep using innovative airflow and fabric technologies. Our success in the US and other global markets comes from rejecting the one-size-fits-all myth, said founder and CEO Eugene Alletto. Founded in 2009, Bedgear is stocked in more than 8000 retail locations across 35+ countries.
And some seven years on, much to the dismay of retailers, it is now starting to shake the tree and become a real force in the market , as Australian shoppers increasingly turn to alternatives to manage the cost-of-living crisis. Amazon, the $2 trillion gorilla, arrived on our shores officially in December 2017, just in time for Christmas.
Inventor versus corporation Dreamfarm has now brought over 60 products to market each designed to transform consumers’ experience in their kitchen but it was after product four that Gransbury changed his patent strategy. You’ve got to ask yourself as well, What is your core business?.
Retail Focus caught up with experts in the flooring market to find out more about their latest solutions and the long-term benefits they offer to retailers large and small. How is all this possible in just a few steps? Should damage occur, it is quick and easy to make repairs by simply lifting and replacing individual planks.”
Numerous conferences and sessions held over the first two days provided a comprehensive overview of market trends, featuring many exclusive international speakers. Retail investment has been especially driven by the strong performance of the Italian, Portuguese, and Spanish markets, alongside robust results in the UK.
An ever-evolving space According to Dr Seshan Ramaswami, associate professor of marketing education at Singapore Management University, Singaporeans were already in the process of transitioning to e-shopping for purchases before the pandemic hit. Others may follow.
Retailers have also been hit with rising input costs eroding margins, leaving many merchandise, marketing and commerce functions wondering how they are going to achieve more with less. The post Retention and loyalty – how to grow when the market is down appeared first on Inside Retail Australia.
According to the brand, Mansergh’s appointment comes at a time of “significant momentum” for the company, which has had tremendous expansion in major international markets. Camilla entered Heinemann Australia’s duty-free store at Sydney Airport in 2023 as part of a pop-up promotion.
Accelerating growth in the mens market Canadian Lululemon, traditionally associated with womens yoga wear, has aggressively expanded its offerings to cater to a broader audience. Navigating the competitive landscape Lululemon is not alone in its push to capture a larger share of the mens activewear market.
The company said in a stock-exchange filing that it considers Australia a highly profitable market and plans to continue its focus on driving growth both organically and through new restaurant openings under its partnership with Yum! Regarding the leadership team, COO of KFC Australia Helen Moore has left the company after nearly four years.
New entrants are gaining market share, and cross-shopping behaviour among consumers is at an all-time high, ensuring strong competition within the industry. For example, Amazon has substantially grown and has introduced more than 6000 product lines that overlap with our offering, significantly increasing competition from a new source.
The energy, the passion, the excitement for sports, is so prevalent in Australia that we think it’s a market that we can really grow and speak to consumers in and then in terms of the kind of the presence and the product full portfolio that we have as a brand,” said Cai. “In That will be another area of focus for us.
Temu: The fast-growing challenger A relative newcomer to the Australian market, Temu – whose parent is China’s PDD Holdings – has quickly attracted a large following. billion, Temu’s growth has been meteoric, largely fuelled by its competitive pricing and frequent promotional events. In the last year alone, 3.8 With an estimated$1.1
Experts from retail marketing consultancy Gekko have utilised their GWS Price Analysis Tool to do the heavy lifting, crunching the numbers to analyse average prices in categories including consumer electronic products and household goods, across major retailers, including AO, Argos, Currys, Harvey Norman, and John Lewis.
Beyond that, it speaks to the size of the market for add-on products and services, from specialised brushes and cleaning products for status water bottles to covers to protect fancy luggage from scuffs and scratches, The chic Béis Wash pop-up on Melrose Avenue in Los Angeles last month is a polished example of how this looks.
per cent, so we see some fantastic results when we use the assets and target and align them to our broader above-the-line marketing campaigns,” said Berends. If product inventory falls beneath a certain level, campaigns can be paused, and when there is a surplus of stock, a campaign can be promoted more heavily.
” As a national brand, Mitre 10 may go to market with a particular message around Boxing Day or Black Friday, but when a customer walks into a store, they have a unique experience with that store. Online, however, this was not the case until recently.
Others are more novel, such as experiential retailing, retail greening, and collaborative marketing. While events and promotions can help drive foot traffic and increase sales, they do take a lot of time and effort so it’s important to get the planning and execution right. What will most appeal to the market you are pursuing?
Valentines Day is evolving beyond romantic hetero couples celebrating with flowers, chocolates and dinners out, broadening sales and marketing opportunities for both manufacturers and retailers. These all represent opportunities to promote gift cards for such experiences to those who plan in advance of Valentines Day, such as in January.
This unexpected endorsement from such a high-profile celebrity propelled the Labubu character into the spotlight, capturing the attention of fans worldwide and dramatically boosting Pop Mart’s visibility in the collectibles market. Emerging markets Global expansion is now a major growth driver for the business.
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