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How China’s micro-drama boom is rewriting the rules of retail marketing

Inside Retail

According to a report by iResearch, the market size of micro-dramas in China last year reached US$6.85 The offbeat premise was a viral hit and a rare example of the F&B and home renovation sectors taking a narrative-forward marketing approach. But success requires a delicate balance between entertainment and promotion.

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How LSKD leverages its community as a powerful marketing tool

Inside Retail

IR : What advice would you give emerging brands looking to build a community that organically promotes them? The post How LSKD leverages its community as a powerful marketing tool appeared first on Inside Retail Australia. These qualities set the foundation for building authentic relationships that lead to organic growth.

Marketing 211
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ACCC sues The Good Guys over dodgy promotions

Inside Retail

JB Hi-Fi’s subsidiary The Good Guys is facing legal action from the Australian Competition and Consumer Commission (ACCC) for alleged deceptive misrepresentations around its ‘StoreCash’ promotions. The post ACCC sues The Good Guys over dodgy promotions appeared first on Inside Retail Australia.

Promotion 298
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Poppi’s influencer campaign is the end of influencer marketing as we know it

Inside Retail

According to influencer marketing expert Sarah Walsh, Poppi got caught up in vanity metrics and lost sight of the people that purchase its products. First, stop investing your marketing dollars into vanity metrics and big-name influencers. Second, learn to apologise.

Marketing 130
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The Role of Email Marketing in Creating a Seamless Retail Customer Experience

Retail Focus

Email marketing has become a cornerstone of delivering this seamless retail customer experience, acting as a direct and personalized communication channel between brands and their customers. It involves connecting the dots between various touchpoints, including online stores, physical locations, customer support, and marketing communications.

Marketing 130
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Influencer Overload? How to Navigate the World of Influencers in a £21 Billion Industry

Retail Focus

The influencer marketing industry was priced at £21 billion in 2024 and is projected to rise to £25 billion pounds by the close of 2024. In a market saturated with #AD, authenticity isn’t just a buzzword—it’s the key to success,” says Cristiano Winckler, Director of Digital Operations at Somebody Digital. The consequence for brands?

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Woolworths and Coles drew consumer ire for cost-of-living pressures in 2024

Inside Retail

Two of the nations major employers, with a combined workforce of 320,000 staff and about a 66 per cent share of the grocery market, Woolworths and Coles endured a 2024 they would no doubt rather forget. Woolworths and Coles, Australias supermarket goliaths, have gone from Covid-19 heroes to cost-of-living villains in the last two years.

Consumer 246