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Mosaic to axe five brands in rescue plan: here’s the list

Inside Retail

The brands to be wound down are Rockmans, Autograph, Crossroads, W Lane and BeMe, as part of what Mosaic Brands CEO Erica Berchtold calls a Focus on Core plan. “Each of those core brands will have a clearly differentiated market proposition, target customer, price point and product range,” said Berchtold.

Planning 299
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Opinion: Why foresight is the future of marketing strategy

Inside Retail

By using future-focused insights, retailing marketers can evolve their strategies to stay abreast of change. A marketer’s crystal ball? No matter the position your brand or business holds in the market, foresight tools are designed to support you in building on your goals. Looking to the future is the future of marketing.

Strategy 245
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Hog’s Breath plans to open 20 more restaurants

Inside Retail

Hog’s Breath Cafe is looking to rebuild its restaurant footprint, and has plans to open another 20 restaurants by 2029. We will build restaurants the right size to suit the market. The strategy is for franchisees to break even without having to do 2000 covers on a weekend and school holidays,” he says.

Planning 264
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How fierce competition in digital channels is reshaping marketing budgets

Inside Retail

Competition in digital marketing is fierce: 81 per cent of retail marketing executives expect it to increase even further this year, and 69 per cent plan to raise their spending accordingly. The report was commissioned by Klaviyo – an intelligent marketing automation platform – in partnership with Inside Retail.

Marketing 287
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How To Craft Your Perfect Retail Tech Stack

Speaker: Jason Cottrell and Brian Walker

This session is your guide to boosting efficiency, enhancing customer experience, and driving profitability through strategic planning. Debunk myths about modular strategies and understand their simplicity. Distinguish credible vendors from the pretenders in a crowded market. Integrate modular tools to meet your unique needs.

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Coffee Treat unveils franchise model, plans regional growth

Inside Retail

The Victorian hole-in-the-wall coffee shop Coffee Treat has launched into franchising, with plans to extend into country towns. We cater for the mainstream market and with the volume we use, we see no need to change it. The post Coffee Treat unveils franchise model, plans regional growth appeared first on Inside Retail Australia.

Planning 290
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ICYMI: Here are five strategies to leverage marketable moments in 2024

Inside Retail

Keeping track of all the seasonal events can be overwhelming, and missing just one or two key marketing moments may mean passing up an opportunity to inspire your customers to shop with your brand. These dates can inspire marketers to think outside the box and create opportunities they might not have considered. “You

Strategy 130