Retail Bound

MARCH 12, 2024

This translates perfectly to business development where a cohesive, proactive marketing strategy is crucial for the health and growth of your business. Similarly, in marketing, focusing solely on one channel at the expense of others can stunt your business’s potential. How can you consider which channel is best for you?

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Snap Retail

MARCH 11, 2021

If you’re currently re-evaluating your company’s marketing strategy, then you’re probably already familiar with terms like search engine optimization (SEO) and of course, social media. These should not be treated as two different aspects of a marketing campaign but rather two channels that go hand in hand.

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Inside Retail

JULY 18, 2024

Significant market trends are impacting retail businesses today – the migration of consumers online, supply-chain challenges and the cost-of-living crisis to name just a few – but there is a more obvious reason many retailers are struggling. If you only look at the stock turn, you may be too late to determine the root cause.”

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Talking Retail

JUNE 24, 2021

The “Brewed for the Bold” campaign launched last week with an advert during the England vs Scotland Euro 2020 match on 18 June and will now run across video-on-demand channel STV player, social media and digital platforms and print media throughout the summer. This story continues at Kestrel beer unveils summer marketing plans.

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Planning Marketing Social Media Advertising 113

Inside Retail

MAY 19, 2024

Australian retail businesses have been warned they are missing out on sales by reacting too slowly to customer trends – and that poor retail demand planning is resulting in unnecessarily high levels of capital tied up unproductively in unsold inventory in warehouses and stores. Enter AI, specifically Quantiful’s unique software solution. “The

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Inside Retail

SEPTEMBER 30, 2024

The FMCG subscription box market in Australia has shown strong growth over the past few years, driven by increasing consumer demand for convenience and personalisation, the continued rise of e-commerce, and sustainable practices. FMCG subscription box offers encompass a variety of sectors. What’s behind the growth?

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Inside Retail

NOVEMBER 8, 2023

It has also amassed a significant social media following, with over 45,000 followers on Instagram. He partly attributed this growth to the brand’s unique market position as offering premium casual dining, with an immersive dining and customer experience offering underpinned by a range of management initiatives.

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Inside Retail

MARCH 23, 2022

Even though half a million users have left the platform in the past three months, Facebook remains one of the biggest social media platforms in the market. These aggressive tactics make it difficult for small businesses to decipher which platforms they should be using and where to focus their marketing efforts toward.

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Marketing Social Media Advertising Planning 130

Inside Retail

FEBRUARY 19, 2024

You don’t have to be a marketing expert to know that Taylor Swift is a bulletproof brand that consistently improves, regardless of the challenges she faces or the challenges she sets for herself. She can instruct marketers on leading by example and practicing what they advocate for.

Marketing 290

Marketing Engagement Strategy Social Media 290

Inside Retail

MARCH 19, 2024

Tara Daly, senior director of product marketing at Loop Returns , shares with Inside Retail advice on getting started in the US market, some tips on cross-border shipping and logistics – including managing returns in a way that builds customer loyalty – and how to drive repeat business. The post Planning to sell online in the US?

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Planning Customer Retention Social Media Marketing 290

Inside Retail

JULY 15, 2024

Statista Market Insights reports that, even in 2020, when far fewer people were worried about their appearance because they were wearing masks and weren’t going out, there were more than 63,000 ‘face and head procedures’ and 48,000 ‘injectable’ procedures performed in the Land of Smiles.

Marketing 130

Marketing Social Media Expansion Department Stores 130

Inside Retail

NOVEMBER 28, 2023

Email marketing flows are crucial for crafting a seamless and personalised customer journey. With Klaviyo , an intelligent marketing automation platform, retailers can set up automated email flows triggered by specific customer actions, ensuring timely and relevant communication.

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Flow Marketing Social Media Promotion 287

Inside Retail

JANUARY 2, 2024

Keeping track of all the seasonal events can be overwhelming, and missing just one or two key marketing moments may mean passing up an opportunity to inspire your customers to shop with your brand. These dates can inspire marketers to think outside the box and create opportunities they might not have considered. “You

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Strategy Marketing Social Media Engagement 130

Inside Retail

FEBRUARY 21, 2023

Following its store launch in Sydney earlier this year, Hong Kong-based tech accessories brand Casetify is planning to expand across Australia, as part of a larger goal of reaching 100 stores globally by 2025. It also highlights the brand’s intention to invest further in the local market. “In

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Art Planning Artistic Accessories 246

Inside Retail

AUGUST 20, 2024

Pureplay online furniture retailer Temple & Webster has an ambitious five-year growth plan, and TikTok could be the key to making it happen. To become a household name, Temple & Webster is focussing its social commerce efforts on Instagram while keeping an eye on the up-and-coming markets that TikTok could help it unlock.

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Social Media Marketing Shopping Planning 278

Retailing Insight

MAY 2, 2024

M edia Marketing is comprised of many forms of advertising and is the process of creating desirable products or services and distributing them in such a way that increases their charisma. I will not be giving all the methods but have tried to cull the best media marketing for retail stores, publishers and product makers.

Marketing 52

Marketing Social Media Advertising Outdoor 52

Inside Retail

AUGUST 26, 2024

This northern hemisphere summer, retailers and consumers have been all over the ‘ brat ’ aesthetic, from neon-green marketing campaigns to curated, indie-sleaze product selections. But as ‘Brat Summer’ slowly begins to cool down, some are already embracing a new social media trend, one that is very demure and very mindful.

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Social Media Curate Engagement Marketing 130

Inside Retail

NOVEMBER 27, 2023

With most items priced under A$200, the brand is seeking to elevate travel for the mass-market consumer. “Everyone travels now,” McGahan told Inside Retail. With nearly 100 years of experience, Strand is well-positioned to capture the opportunity in this space, and Nere is a core part of its plan to do so. “We’re

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Snap Retail

JULY 20, 2021

Everyone is online, making the social media platforms one of the most profitable spaces to place your business, attract new clients, meet those selling goals, and evolve. And while it may seem easy, it’s harder than it looks, but with a great plan comes great revenue! These are some questions your plan should be able to answer.

Social Media 52

Social Media Advertising Planning Engagement 52

Inside Retail

APRIL 3, 2024

Systems have been streamlined over the years allowing for faster shipping times and happier customers and our stronger presence on social media means that we can truly engage with our community. We feel these stores represent Alias Mae perfectly, so no plans for DTC at this point. This is one thing that has never changed.

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Marketing Social Media Management Boutique 178

Firefly Store Solutions

JANUARY 6, 2020

When there's less foot traffic around and in your store, it may be more difficult to market your products, showcase upcoming sales and find other ways to intrigue shoppers to make purchases. However, there is one handy tool that can help you out tremendously when it seems like fewer people are out shopping in the snow: Social media.

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Social Media Marketing Boutique Shopping 52

Retail Focus

OCTOBER 21, 2021

A good video marketing strategy will help you engage with your audience and help make your brand known across digital and social media platforms. If you want to be a successful digital marketer, it is imperative that you understand the power of video as a tool for your social media and marketing strategy.

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Strategy Social Media Marketing Advertising 130

Inside Retail

JUNE 30, 2024

From acquiring an engagement ring to buying a wedding dress, few life events are as rife with retail opportunities as planning and hosting a wedding. In 2019, that number was US$28,000, reports The Knot, a global technology company that provides content, tools, products and services for couples planning weddings. Valued at US$11.85

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Social Media Accessories Accessories Engagement 263

Inside Retail

MAY 25, 2023

James Chan, head of marketing for Reebok Pacific (Australia and New Zealand) chats with Inside Retail about the brand’s partnership with Brand Collective, how Reebok is aiming to be the fastest-growing sports brand in the world, and how he continues to push the envelope within in his profession. The opportunities are endless.

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Marketing Social Media Fashion Management 130

Inside Retail

APRIL 10, 2024

German sportswear brand Puma is using this year’s Olympic Games and its partnership with sprint champions Jamaica to focus on speed as it jostles with Adidas and Nike to carve out space in an increasingly competitive running and lifestyle market. “That’s something we need to strengthen further in the consumer mindset.”

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Inside Retail

JANUARY 12, 2023

Social commerce – shopping on social media platforms – is expected to reach US$1.2 McKinsey & Co stated in mid-2022 that social commerce comprised more than 13 per cent of China’s total e-commerce sales. All of which is to underscore that social commerce is big, and growing exponentially. trillion ($1.9

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Social Media Beauty and Health Engagement Shopping 264

Inside Retail

JULY 29, 2024

“Economic conditions resulted in some underperformance in the group and there was an inability to find funding for the group’s pipeline to achieve scalability in the Australian market,” the spokesperson told Franchise Executives. It had big plans to open 300 stores.

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Social Media Location Planning Marketing 279

Inside Retail

JUNE 20, 2024

With the value of the lab-grown diamond market expected to reach US$37.32 IR: How will you ensure The Cut is competitive in the industry where lab-grown diamonds are flooding the market? We release daily reels on social media to educate and inform. IR: What are the plans for the retail expansion of The Cut?

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Social Media Boutique Planning Expansion 279

Inside Retail

SEPTEMBER 29, 2024

It’s now our second largest brand and one of the fastest-growing skincare brands globally,” Mona L’Hostis, marketing director of global travel retail, L’Occitane Group, told Inside Retail. The main driver for Sol de Janeiro’s impressive growth globally includes powerful social media,” L’Hostis said. billion euros (US$2.1

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Inside Retail

AUGUST 24, 2023

According to Woodpeckers director Tan Kai Young, the company plans to have around 40 ChaTraMue stores in Malaysia by the close of 2025. The brand also successfully entered the Hong Kong market four years ago. For now, we are focussed on deepening our presence in Malaysia and we’re not in the regional market yet,” he explained. “Be

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Retail Bound

FEBRUARY 14, 2022

The most basic function of a marketing plan is to meet whatever objectives it sets out to achieve and ultimately convert customers, if it does this then it can be considered to be successful. So, just like a pie has a recipe, a good marketing plan needs a framework. Get intimate with the market. Easy as pie.

Planning 52

Planning Marketing Social Media Target Market 52

Inside Retail

NOVEMBER 14, 2024

A flawless brand campaign As any marketing manager would tell you, and Quinnell concurs, planning for discounts at the scale of Black Friday and Cyber Monday takes meticulous preparation and touches all sides of the business.

Social Media 147

Social Media Strategy Gifts Planning 147

Inside Retail

SEPTEMBER 4, 2023

To help plus-sized men find good-value fashion, menswear label Connor has launched AXL+Co into the Australian market. Owned by parent company Retail Apparel Group, the company says the launch comes after market research identified a “major gap” in the market for men who consider themselves ‘plus-size’.

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Fashion Social Media Apparel Accessories 244

Inside Retail

AUGUST 18, 2022

Italian denim brand Replay is gearing up to enter the New Zealand market, as it looks to capitalise on the brand awareness it has built from sponsoring the All Blacks rugby team for the past two years. In Australia alone, the luxury fashion market is estimated to be worth US$2.6 Leveraging high-profile sponsorships.

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Expansion Planning Social Media Fashion 130

Trade Show Booth Companies - Trade Group

MAY 31, 2024

Marketing directors at companies that exhibit at trade shows face the dual challenge of generating leads and raising brand awareness in a competitive environment. A strategic marketing campaign integrated with your trade show presence can amplify your efforts and ensure you maximize your return on investment.

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Marketing Social Media Engagement Concept 52

Inside Retail

OCTOBER 30, 2024

This is the story of Pop Mart, the company behind the Labubu craze, and how a single social media post from a K-pop superstar catapulted the brand into the stratosphere of the blind box economy. Emerging markets Global expansion is now a major growth driver for the business. billion RMB, accounting for 29.7 per cent last year.

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Artistic Social Media Tailored Engagement 130

Inside Retail

JUNE 26, 2023

The pet food market in India is expected to grow by approximately 20 per cent annually over the next five years to reach over $1.2 Additionally, we have embraced omnichannel marketing, effectively utilising physical stores, e-commerce platforms, and social media to provide a seamless and integrated customer experience,” he said.

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