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Inside Retail connected with Millstein to discuss the brands plans to tap into channel expansion and merchandising opportunities and how the founder plans to turn Fishwife into a household name. BM: Fishwife fills a major gap in the US market. IR : What is an area(s) of opportunity Fishwife plans to tap into in the year ahead?
Former Lovisa CEO Shane Fallscheer is launching his jewellery business, Harli + Harpa, which plans to roll out several stores by Christmas. The new retailer will market itself as “Your walk-in jewellery box” and open a store at Sunshine Plaza, among other planned locations.
The digitalisation of media has seen advertising budgets diverted towards socialmedia campaigns and search engine marketing in Australia, 70 per cent of digital advertising spend goes to Meta and Google. Ultimately, its about understanding how Meta and Google ads fit into the businesss broader marketing strategy.
Today, the Salomon customer includes Pilates princesses whose ‘fit checks’ on socialmedia have contributed to the virality of the shoe styles, whilst the brand still caters to its core original consumer of adventure seekers. In winter sports and snowboarding is a key growth opportunity for the brand.”
The Wendys brand was built on doing things differently, from square hamburgers to being one of the most talked about brands on socialmedia, Leahy said. Rolling out a burger chain across the country has proved challenging for other US brands which have dipped their toes in the Australian market in recent years.
Competition in digital marketing is fierce: 81 per cent of retail marketing executives expect it to increase even further this year, and 69 per cent plan to raise their spending accordingly. The report was commissioned by Klaviyo – an intelligent marketing automation platform – in partnership with Inside Retail.
H&M is integrating artificial intelligence (AI) into its marketing strategy by creating digital versions of real-life models. The AI-generated clones will then be used in select socialmedia posts and campaigns, with permission from the models they duplicate.
From established players to newcomers, the sector is evolving to meet the demands of a dynamic market. On April 17, the brand plans to open its seventh location in Sydney’s Rouse Hill. There is a lot of in-house talent, experience, and resources to deliver and maintain properties.
It’s not easy to be a mid-market retailer in Australia right now. There is increased competition from e-commerce players, the local market and major international brands. Our numbers continue to get better and better when technically the market remains challenging. We’re a mid-market Aussie retailer.
When it comes to the Asia-Pacific market , three in five marketing professionals regard socialmedia as more important due to economic uncertainties, according to a recent State of Social Report from software firm Meltwater. So retailers need to realise that socialmedia is not only for the young,” he said.
Mathers cited the broader economy as a challenge, pointing to potential changes in socialmedia platforms, like the possible decline of TikTok in the US, which many use as a strategic marketing tool. Its uncertain what will happen with that market, she said. So, whats next for small businesses?
The centre-left Labor government has targeted Big Tech’s influence, and parliament passed a law last week that banned socialmedia for children aged under 16. Meta Platforms’ Facebook and Instagram together supplied 79 per cent of socialmedia services in the country.
This is the story of Pop Mart, the company behind the Labubu craze, and how a single socialmedia post from a K-pop superstar catapulted the brand into the stratosphere of the blind box economy. Emerging markets Global expansion is now a major growth driver for the business. billion RMB, accounting for 29.7 per cent last year.
You don’t have to be a marketing expert to know that Taylor Swift is a bulletproof brand that consistently improves, regardless of the challenges she faces or the challenges she sets for herself. She can instruct marketers on leading by example and practicing what they advocate for.
Following its store launch in Sydney earlier this year, Hong Kong-based tech accessories brand Casetify is planning to expand across Australia, as part of a larger goal of reaching 100 stores globally by 2025. It also highlights the brand’s intention to invest further in the local market. “In
Email marketing flows are crucial for crafting a seamless and personalised customer journey. With Klaviyo , an intelligent marketing automation platform, retailers can set up automated email flows triggered by specific customer actions, ensuring timely and relevant communication.
Tara Daly, senior director of product marketing at Loop Returns , shares with Inside Retail advice on getting started in the US market, some tips on cross-border shipping and logistics – including managing returns in a way that builds customer loyalty – and how to drive repeat business. The post Planning to sell online in the US?
Naturally, many marketers see this as an exciting opportunity to win some points in the struggle for attention. We found, among other things, that 60 per cent of consumers believe socialmedia platforms don’t do enough to protect their private information, and 65 per cent don’t want brands using their personal data for commercial benefit.
It has also amassed a significant socialmedia following, with over 45,000 followers on Instagram. He partly attributed this growth to the brand’s unique market position as offering premium casual dining, with an immersive dining and customer experience offering underpinned by a range of management initiatives.
Social commerce – shopping on socialmedia platforms – is expected to reach US$1.2 McKinsey & Co stated in mid-2022 that social commerce comprised more than 13 per cent of China’s total e-commerce sales. All of which is to underscore that social commerce is big, and growing exponentially. trillion ($1.9
Pureplay online furniture retailer Temple & Webster has an ambitious five-year growth plan, and TikTok could be the key to making it happen. To become a household name, Temple & Webster is focussing its social commerce efforts on Instagram while keeping an eye on the up-and-coming markets that TikTok could help it unlock.
South Koreas largest multi-brand beauty retailer, Olive Young, is setting its sights on the US market with the establishment of a local subsidiary in Los Angeles. The company also plans to open its first physical store in the US, further enhancing its omnichannel strategy. per cent of its traffic coming directly. per cent and 64.0
With most items priced under A$200, the brand is seeking to elevate travel for the mass-market consumer. “Everyone travels now,” McGahan told Inside Retail. With nearly 100 years of experience, Strand is well-positioned to capture the opportunity in this space, and Nere is a core part of its plan to do so. “We’re
The FMCG subscription box market in Australia has shown strong growth over the past few years, driven by increasing consumer demand for convenience and personalisation, the continued rise of e-commerce, and sustainable practices. FMCG subscription box offers encompass a variety of sectors. What’s behind the growth?
German sportswear brand Puma is using this year’s Olympic Games and its partnership with sprint champions Jamaica to focus on speed as it jostles with Adidas and Nike to carve out space in an increasingly competitive running and lifestyle market. “That’s something we need to strengthen further in the consumer mindset.”
Attractive market Geo Holding, the parent company of secondhand clothing retailer 2nd Street, reported strong sales performance in its latest financial statement. Ogasawara added: Contemporary products tend to be popular across luxury secondhand markets. billion yen (US$5.4 billion) and accounted for 28.2 million impressions.
From acquiring an engagement ring to buying a wedding dress, few life events are as rife with retail opportunities as planning and hosting a wedding. In 2019, that number was US$28,000, reports The Knot, a global technology company that provides content, tools, products and services for couples planning weddings. Valued at US$11.85
The Covid-19 epidemic brought to light flaws in our socialmedia networks, therefore aggravating this problem. And socialmedia, even if it provides some connectivity, can also sometimes make people feel disconnected. This trend reveals the need for community during a time when conventional ties have lost their strength.
Planning the treat me moments The Australian gift card industry is experiencing substantial growth with the total gift card market value expected to reach US$10.1 Trend-proof gifting: As socialmedia trends cycle faster than ever before, gift cards eliminate the risk of giving an out-of-trend or unwanted gift.
Even though half a million users have left the platform in the past three months, Facebook remains one of the biggest socialmedia platforms in the market. These aggressive tactics make it difficult for small businesses to decipher which platforms they should be using and where to focus their marketing efforts toward.
With the value of the lab-grown diamond market expected to reach US$37.32 IR: How will you ensure The Cut is competitive in the industry where lab-grown diamonds are flooding the market? We release daily reels on socialmedia to educate and inform. IR: What are the plans for the retail expansion of The Cut?
“Economic conditions resulted in some underperformance in the group and there was an inability to find funding for the group’s pipeline to achieve scalability in the Australian market,” the spokesperson told Franchise Executives. It had big plans to open 300 stores.
Others are more novel, such as experiential retailing, retail greening, and collaborative marketing. Try to encourage groups of friends to participate and then you can leverage word of mouth and socialmedia. Get the timing right so your marketing calendar includes time for promoting events.
In one of our stores, we also have social fitting rooms where you can explore six different themes and take photos for socialmedia with these themes – in this case, from Korea, including Jeju and K-pop. We have plans to roll out these features and customer experiences in different Asian countries.”
Additionally, we are investing in targeted marketing campaigns, partnerships with international influencers, and socialmedia outreach to enhance engagement with overseas audiences, he added. Established in 1874 as a kimono retailer, Matsuya Co operates department stores in Tokyo’s Ginza and Asakusa districts.
Systems have been streamlined over the years allowing for faster shipping times and happier customers and our stronger presence on socialmedia means that we can truly engage with our community. We feel these stores represent Alias Mae perfectly, so no plans for DTC at this point. This is one thing that has never changed.
Australian retail businesses have been warned they are missing out on sales by reacting too slowly to customer trends – and that poor retail demand planning is resulting in unnecessarily high levels of capital tied up unproductively in unsold inventory in warehouses and stores. Enter AI, specifically Quantiful’s unique software solution. “The
Coresight Research estimates that the global GenAI applications and hardware market will total $125.0 Untether retail media Retail media is clearly a high-margin revenue opportunity for retailers, one that allows brands to leverage retailers first-party data and reach consumers closer to the point of purchase. billion, $39.6
To help plus-sized men find good-value fashion, menswear label Connor has launched AXL+Co into the Australian market. Owned by parent company Retail Apparel Group, the company says the launch comes after market research identified a “major gap” in the market for men who consider themselves ‘plus-size’.
The menstrual care market has long been dominated by major global manufacturers. IR : How does Viv for your V stand out in the competitive menstrual care market? IR : In today’s retail market, there are varying definitions of what constitutes a “clean” and “eco-friendly” product.
It would be best if you had a business goal before creating a design business and a working plan to achieve it. . Create A Business Plan. After you have organized your thoughts, the following line of action is to devise a working business plan. What sets you apart from the competition and makes your method unique. Conclusion
In fact, the global clean beauty market is expected to reach US$11558.5 million in 2027, according to Brandessence Market Research. But global beauty brand Deciem is on a mission to debunk the marketing jargon around clean beauty and educate consumers about ingredients. “It It’s not toxic. Considered purchases.
Significant market trends are impacting retail businesses today – the migration of consumers online, supply-chain challenges and the cost-of-living crisis to name just a few – but there is a more obvious reason many retailers are struggling. If you only look at the stock turn, you may be too late to determine the root cause.”
Streetwear brand Ksubi is making a splash in the Australian retail market, with new stores in Sydney and Melbourne, and a high-profile creative director in Pip Edwards. Inside Retail : Ksubi was founded in Australia in 1999, but until recently, it mostly operated in the US market. You can download the full report here.
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