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Fishwife’s Becca Millstein talks brand journey, social media and subscriptions

Inside Retail

Inside Retail connected with Millstein to discuss the brands plans to tap into channel expansion and merchandising opportunities and how the founder plans to turn Fishwife into a household name. BM: Fishwife fills a major gap in the US market. IR : What is an area(s) of opportunity Fishwife plans to tap into in the year ahead?

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Former Lovisa boss to launch jewellery chain

Inside Retail

Former Lovisa CEO Shane Fallscheer is launching his jewellery business, Harli + Harpa, which plans to roll out several stores by Christmas. The new retailer will market itself as “Your walk-in jewellery box” and open a store at Sunshine Plaza, among other planned locations.

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Why retailers must rethink their Meta and Google ad strategies in 2025

Inside Retail

The digitalisation of media has seen advertising budgets diverted towards social media campaigns and search engine marketing in Australia, 70 per cent of digital advertising spend goes to Meta and Google. Ultimately, its about understanding how Meta and Google ads fit into the businesss broader marketing strategy.

Strategy 237
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Salomon’s Graeme Moore: New stores, customers and accelerating growth in ANZ

Inside Retail

Today, the Salomon customer includes Pilates princesses whose ‘fit checks’ on social media have contributed to the virality of the shoe styles, whilst the brand still caters to its core original consumer of adventure seekers. In winter sports and snowboarding is a key growth opportunity for the brand.”

Outdoor 264
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US burger brand’s comeback: Wendy’s makes its new Australian debut

Inside Retail

The Wendys brand was built on doing things differently, from square hamburgers to being one of the most talked about brands on social media, Leahy said. Rolling out a burger chain across the country has proved challenging for other US brands which have dipped their toes in the Australian market in recent years.

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How fierce competition in digital channels is reshaping marketing budgets

Inside Retail

Competition in digital marketing is fierce: 81 per cent of retail marketing executives expect it to increase even further this year, and 69 per cent plan to raise their spending accordingly. The report was commissioned by Klaviyo – an intelligent marketing automation platform – in partnership with Inside Retail.

Marketing 287
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H&M to create digital clones of models using AI

Inside Retail

H&M is integrating artificial intelligence (AI) into its marketing strategy by creating digital versions of real-life models. The AI-generated clones will then be used in select social media posts and campaigns, with permission from the models they duplicate.