Inside Retail

MARCH 9, 2025

Accelerating growth in the mens market Canadian Lululemon, traditionally associated with womens yoga wear, has aggressively expanded its offerings to cater to a broader audience. A strategy aimed at female consumers? This strategy aligns with a growing trend of partnerships between female-oriented brands and Formula 1.

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Expansion Marketing Consumer Perspective 227

Inside Retail

MAY 13, 2024

Competition in digital marketing is fierce: 81 per cent of retail marketing executives expect it to increase even further this year, and 69 per cent plan to raise their spending accordingly. The report was commissioned by Klaviyo – an intelligent marketing automation platform – in partnership with Inside Retail.

Marketing 287

Marketing Customer Retention Strategy Social Media 287

Inside Retail

DECEMBER 16, 2024

The food emporium has earned a reputation for its hospitality-first approach in the grocery sector and its strategy for the holiday season will follow the same playbook. We have over 150 different Panettone on sale this year which always sells well, and from a fresh food perspective, our Pacific Oysters fly out the door on December 24.

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Curate Perspective Department Stores Display 246

Inside Retail

JANUARY 30, 2024

Since the advent of paid ads on social media, performance marketing has reigned supreme, offering brands direct access to consumers and the ability to convert sales. There has long been speculation around the law of diminishing returns in performance marketing and brands’ decreasing conversion rates are starting to suggest the same.

Marketing 246

Marketing Social Media Strategy Advertising 246

Inside Retail

MARCH 3, 2025

In February, the business announced it had experienced 225 per cent year-on-year sales growth, primarily driven by its strategy in the US market. The US fashion market has a history of making or breaking Australian fashion labels and Leo Lins move into the US saw the brand double its revenue in just two years.

Fashion 208

Fashion Boutique Perspective Strategy 208

Inside Retail

DECEMBER 1, 2022

Physical sales grew 57 per cent, aided by brand marketing and exposure at the Australian Fashion Week, while online sales increased by 31 per cent as a result of increased investment in technology. Oroton CEO, Jennifer Child, said the result demonstrates “strong early progress” in the retailer’s growth strategy.

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Strategy Fashion Perspective Apparel 246

Inside Retail

OCTOBER 13, 2024

It has been seven years since Amazon acquired the American grocery chain Whole Foods Market, but from its perspective, it is still only scratching the surface of the grocery sector. However, with just 500 physical stores in the US, Whole Foods Market isn’t ready to rival the likes of Walmart, with 4606 US locations, just yet.

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Inside Retail

OCTOBER 21, 2024

Nathalie Ahlström: For Fiskars Group, Australia is our fifth largest market, it’s big. When you look at other global companies, not many can say Australia is their fifth-largest market, so this is a unique place for us, and also I see a lot of future potential for Fiskars Group in the Australian market.

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Gifts Department Stores Consumer Strategy 264

Inside Retail

FEBRUARY 19, 2024

You don’t have to be a marketing expert to know that Taylor Swift is a bulletproof brand that consistently improves, regardless of the challenges she faces or the challenges she sets for herself. She can instruct marketers on leading by example and practicing what they advocate for.

Marketing 290

Marketing Engagement Strategy Social Media 290

Inside Retail

AUGUST 29, 2024

Before joining the Go-To team, Faddy was the global marketing and sales director at The Beauty Chef, and before this, she worked at The Estée Lauder Companies. IR : What advice would you give to emerging marketing leaders who aspire to reach the CMO level in their careers?

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Marketing Strategy Balance Perspective 253

Inside Retail

APRIL 29, 2021

Lacoste Japan’s Manager of CRM/Marketing Koji Aono said, “This time, our major innovation was to see if we could take action based not only on behavioural history data, but also on the customer’s needs. We will continue to support data marketing that adapts to various B2C markets.”. Check it out here.

Strategy 230

Strategy Hobbies Color Customer Engagement 230

Inside Retail

NOVEMBER 4, 2024

Swarovski’s latest marketing campaign, featuring pop diva and “Wicked” star Ariana Grande, is the latest indication of the brand’s positive performance in recent months. In a market where mid-tier and luxury brands are struggling to stay afloat, let alone increase their profits, Swarovski certainly did not achieve these results by accident.

Strategy 130

Strategy Merchandising Perspective Marketing 130

Retail Focus

OCTOBER 17, 2024

With a wealth of experience in driving revenue growth in both mid-market and large-scale technology organisations, including Linnworks and Oracle, Collins previously played a pivotal role in transforming the sales process and significantly increasing revenue at BNPL brand, Hokodo.

Planning 130

Planning Perspective Strategy Marketing 130

Inside Retail

FEBRUARY 19, 2025

billion to Nikes market value, which has been struggling as of late. With a renewed focus on marketing and products geared toward female customers and a partnership with retails current it girl Skims, some retail experts think the brand has a decent shot of taking back its spot at the top of the commerce ladder. The jump added $6.7

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Strategy Marketing Accessories Accessories 130

Inside Retail

NOVEMBER 12, 2024

Bianca Richards: Undoubtedly it would be the unwavering passion to progressively roll out our retail strategy for stores over the last 2.5 As I’ve grown into my roles I’ve learnt that great leaders know when to ‘hold court’, they observe and listen more to their team so there is space for inclusivity and different perspectives.

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Space Perspective Expansion Art 264

Inside Retail

OCTOBER 4, 2021

This is also true from a cost perspective, with our conversion lag data indicating the first two weeks of October are the best time to market to customers at a more cost-effective rate. Take your marketing a step further and do outreach to ensure you’re included in third-party sales round-ups and seasonal gift guides.

Marketing 238

Marketing Gifts Consumer Electronics Planning 238

Inside Retail

NOVEMBER 13, 2024

For those in the trade, we go to do business, assess collections from an industry perspective, meet with our colleagues,” she added. “We A key factor has been the decline in attendance of international delegates,” Iacono, CEO of strategy and sustainability transformation consultancy at The Growth Activists, told Inside Retail.

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Fashion Reimagine Consumer Perspective 246

Inside Retail

JANUARY 21, 2025

However, just because a collaboration is unique, or even a little weird, depending on the consumers perspective, doesnt ensure that it will be popular or profitable. These are the ingredients that will cut through the noise, build loyalty, and truly resonate in an already overcrowded market. Why did these collaborations win?

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Marketing Consumer Color Fashion 130

Inside Retail

OCTOBER 13, 2024

Inside Retail spoke to Charles & Keith’s co-founder and COO Keith Wong to learn further details on the company’s retail concept and global expansion strategy. It offers the perfect setting for our largest global store, allowing us to showcase the full breadth of our collections to a unique, trendsetting market.

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Expansion Concept Fashion Artistic 130

Inside Retail

NOVEMBER 17, 2024

Inside Retail spoke with Hugh Park, head of Asia Pacific operations at Chick-fil-A, about the brand’s vision for the Asian market. IR : What unique challenges and opportunities does Chick-fil-A anticipate in the Asia Pacific market compared to the US? HP: We’re approaching each new restaurant with a fresh perspective.

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Expansion Planning Engagement Marketing 130

Inside Retail

APRIL 23, 2024

What we call our premiumisation strategy is something that I’ve seen over the last two to three years that has paid significant dividends for us,” Huisamen told Inside Retail. “We’ve So we naturally have to balance that heritage with youth, because that is ultimately what’s driving the growth in Asia markets,” he added.

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Balance Strategy Fashion Marketing 262

Inside Retail

JUNE 20, 2024

Her unique perspective will be instrumental in amplifying Puma’s “Rewrite the Classics” program highlighting franchises like Palermo, Speedcat, amongst others.” In April, Puma stated that it would open the Puma Studio in Hollywood, Los Angeles, in early 2025 to boost its business in the US.

Perspective 245

Perspective Space Fashion Strategy 245

Inside Retail

FEBRUARY 20, 2025

From humble beginnings as a fitness-focused apparel brand to a global business with a rapidly growing retail network, Staxs journey showcases the power of community engagement, strategic product evolution, and adaptability in a dynamic market. Community has been in the brand DNA right from the get-go.

Fashion 147

Fashion Engagement Expansion Space 147

Inside Retail

MARCH 15, 2025

Beyond marketing challenges, the brand is grappling with operational inefficiencies, high production costs, low margins and supply chain disruptions, all of which hinder its ability to scale sustainably and remain competitive, Maderazzo explained. However, she added, if a brands strategy isnt working, it’s essential to pivot.

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Artistic Social Media Marketing Contrast 130

Inside Retail

DECEMBER 10, 2024

Flying Tiger Copenhagen’s official launch in Australia has provided local retailers with an opportunity to observe the brand’s unconventional marketing playbook up close. Flying Tiger Copenhagen typically spends very little of their budget on marketing, it’s a small amount, like 1 per cent, Bernardi told Inside Retail.

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Marketing Layout Perspective Location 130

Inside Retail

MARCH 12, 2025

The menstrual care market has long been dominated by major global manufacturers. IR : How does Viv for your V stand out in the competitive menstrual care market? What truly sets Viv apart is its female-founded perspective in an industry dominated by male-led brands. What are its main points of differentiation?

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Beauty and Health Consumer Social Media Line 130

Inside Retail

DECEMBER 16, 2024

The beauty industry is arguably one of the most difficult, yet lucrative, sectors in the broader retail industry, thanks to the constantly influx of newer brands onto the market and shifting consumer concerns. According to the analysis firm Grand View Research , the US beauty and personal care products market is estimated to be worth US$102.7

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Food & Beverages Consumer Space Marketing 130

Inside Retail

OCTOBER 30, 2024

Since joining H&M in 2014, Li has worked her way through several different roles at the Swedish-born accessories and apparel brand, including merchandising, store development and e-commerce, to her job as head of customer activation and marketing for H&M Americas. Even more so when they told me about the company culture.

Merchandising 130

Merchandising Strategy Fashion Accessories 130

Inside Retail

DECEMBER 17, 2024

Research from E-marketer shows that global marketplaces accounted for 62 per cent of online retail sales last year up four points from 2022. In a warning to Australian retail brands, he sees the market share of marketplaces growing even further. And make no mistake, TikTok Shop is now coming to this market.

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Marketing Shopping Perspective Strategy 130

Inside Retail

NOVEMBER 24, 2024

Scents were at the top of my mind because for four years, every morning, I used to get up very early to go to the flower market. From the designers’ perspective, it’s like collecting and documenting a story,” Zhaoran said. “We The founder is also open to Asian markets, including Japan, Korea and Thailand. We are designers.

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Perspective Marketing Consumer Balance 130

Inside Retail

DECEMBER 8, 2021

The most noticeable change is the retailer’s rebrand from Mon Purse to Mon, which is part of a broader strategy to offer a bigger product range for men. “We The new name is currently reflected on the brand’s website and will slowly be integrated into its marketing and products over the next few months.

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Strategy Social Media Accessories Accessories 130

Inside Retail

MAY 29, 2023

Using insights from a broad reach of our experimentation programmes, Tryzens has compiled some key strategies to help you focus on CRO. Bundle products Bundling products is a great strategy to boost average order values. Are you looking to develop your CRO strategy? Yet the average load time of a webpage is 8.6

Strategy 130

Strategy Perspective Display Shopping 130

Inside Retail

MAY 16, 2024

A totally different perspective’ The relaunch comes about 10 months after Cusack was hired to lead Modibodi in July 2023, following the sale of the business to Swedish hygiene giant Essity in 2022 and the subsequent departure of Chong, the founder. The business is also ramping up its retail distribution strategy.

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Advertising Apparel Fashion Perspective 264

Inside Retail

FEBRUARY 1, 2024

As the Lunar New Year approaches, retailers around the globe are eagerly gearing up to embrace the festive spirit and capitalise on the significant market opportunities that this joyous occasion brings. Another company rolling out huge discounts in the Chinese market is JD.com.

Strategy 130

Strategy Marketing Consumer Promotion 130

Inside Retail

JANUARY 4, 2023

Spanish fashion retailer Desigual recently opened a new store in Singapore and unveiled an aspirational expansion strategy in Asia that will see it open 60 bricks-and-mortar stores in China and tap into key opinion leaders in the region to reach new customers. Balazs Krizsanyik, general manager of Desigual in Asia. The Singapore marketplace.

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Inside Retail

DECEMBER 15, 2024

In these two roles that spanned almost a decade, I honed my skill sets in leading brand strategy and marketing/e-commerce efforts for some of the biggest fashion retailers in the world.

Fashion 130

Fashion Beauty and Health Balance Social Media 130

Inside Retail

JANUARY 15, 2025

We feel like there’s a big opportunity there from a technology perspective, to do [personalisation] in a quicker and faster way with lower marginal costs. So, how does Adobe deliver contextually relevant, tailored experiences to every customer, across every channel in a connected manner?

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Perspective Tailored Consumer Engagement 130