Inside Retail

NOVEMBER 14, 2024

In one of our stores, we also have social fitting rooms where you can explore six different themes and take photos for social media with these themes – in this case, from Korea, including Jeju and K-pop. It’s not just an Asian phenomenon; it’s scaling up and spreading to other markets.

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Inside Retail

MARCH 15, 2025

Maderazzo explained that Pat McGrath Labs limited engagement on social media contrasts with competitors who have mastered direct-to-consumer relationships, affected both brand visibility and customer loyalty. In my opinion, the brand hasn’t done enough to remain relevant from a marketing and hero product perspective.

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Inside Retail

MAY 23, 2024

Tools such as mystery shopping, analysis of social media feedback, and customer journey mapping are indispensable in capturing the more subtle aspects of brand perception. It is essential for consistency, ensuring that the marketing promises are reflected in the customers’ real-world experiences.

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Inside Retail

MARCH 12, 2025

The menstrual care market has long been dominated by major global manufacturers. IR : How does Viv for your V stand out in the competitive menstrual care market? What truly sets Viv apart is its female-founded perspective in an industry dominated by male-led brands. What are its main points of differentiation?

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Inside Retail

MAY 28, 2024

We highlight the voice of the customer in the digital experience through ratings and reviews, as customer feedback is incorporated throughout our site and in marketing assets. IR : How does Kate Spade New York leverage social media and digital marketing to connect with its audience? This is especially true on TikTok.

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Inside Retail

DECEMBER 15, 2024

In these two roles that spanned almost a decade, I honed my skill sets in leading brand strategy and marketing/e-commerce efforts for some of the biggest fashion retailers in the world. While building Barrire I relied heavily on my prior professional experiences and applied my existing skills just in new ways and from a different perspective.

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Inside Retail

AUGUST 20, 2024

And as expected, we don’t think that’s going to be as strong, and we’re not really thinking clothing is going to be the go for us in markets outside of Australia and New Zealand. IR : How have you been going to market in terms of the marketing side? IB: We’ve done a lot of selling of our products in new markets.

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Retail Focus

JULY 5, 2022

You can also contact people in your network who can provide you with wise counsel and well-informed perspectives. Nowadays, using social media and websites is a critical aspect of both businesses, big or small. Also, you have to fill your social media pages with meaningful content about designs. . Conclusion .

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Inside Retail

NOVEMBER 24, 2024

Scents were at the top of my mind because for four years, every morning, I used to get up very early to go to the flower market. From the designers’ perspective, it’s like collecting and documenting a story,” Zhaoran said. “We The founder is also open to Asian markets, including Japan, Korea and Thailand. We are designers.

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Inside Retail

FEBRUARY 16, 2025

Coresight also revealed several large behavioural differences between these cohorts, ranging from their perspectives on personal financial and economic conditions to the retailers they prefer to shop with. Discount retailing preferences When it comes to discount shopping, these consumer groups shop at different retailers.

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Inside Retail

FEBRUARY 20, 2025

From humble beginnings as a fitness-focused apparel brand to a global business with a rapidly growing retail network, Staxs journey showcases the power of community engagement, strategic product evolution, and adaptability in a dynamic market. The global sleepwear market presents another opportunity for category growth. per cent.

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Inside Retail

OCTOBER 1, 2023

Amie Larter of Inside Retail talked with Karlie Taylor, marketing manager at unified commerce platform Shopline, for this month’s Retail Untangled podcast series. In a nutshell, it’s about personalisation, which is what marketing and advertising has always been about. Again, it comes down to data,” says Taylor. “I

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Inside Retail

NOVEMBER 8, 2023

“EOIs aren’t done deals, but the calls I’ve received have ranged from regular customers who genuinely love the business and want to be a part of it, to wholesale investors and growth funds who are looking at Belles from a commercial perspective,” Jenner-Leuthart said. “We Beyond this, Belles has set its sights on international markets.

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Inside Retail

JANUARY 4, 2023

The brand’s fifth store in Singapore, which is located in Ion Orchard, features an “enhanced shopping experience” that aims to introduce more consumers to Desigual through a new perspective on the brand. When it comes to Singapore, the brand landed in the island republic back in 2008, and later expanded to different markets.

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Retail Focus

FEBRUARY 9, 2023

Opening or reviving a retail business in remote locations should put on first: Embracing technology: Shop owners can use digital platforms such as e-commerce websites, social media, and online marketplaces to reach a wider customer base and compete with larger retailers.

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Inside Retail

FEBRUARY 8, 2024

So it’s vital to make that experience count,” explains Alexandria Jurcic, national marketing manager, at Australian corrugated cardboard and packaging specialist Abbe. “It Jurcic counsels that the way goods are delivered to stores and displayed on shelves in boxes should be an important component of your brand’s overall marketing strategy. “If

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Inside Retail

JUNE 18, 2024

Brands across the board are telling him that the cost of customer acquisition is rising and that makes it more essential now than ever to ensure technology systems are integrated and that retailers have a unified commerce perspective. Cumpstay cites luggage retailer July for excellence in acquisition strategy.

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Inside Retail

JULY 24, 2024

They should offer room for true randomness – spontaneous interactions, and interesting conversations with people who have different perspectives and ideas. Similarly, Urban Outfitters has Space Ninety 8 in Brooklyn – a concept store featuring market pop-ups, a gallery, food and cocktails, and plenty of space to hang out.

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Inside Retail

SEPTEMBER 17, 2023

Although the businesses operate in a similar category – the target audiences, marketing campaigns and product styles are largely different. Their products are exciting and colourful, and [from our perspective] that’s untouchable and what they’re really good at,” Berkowitz said.

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Inside Retail

JULY 31, 2022

From a marketing perspective, integrating NFC tags into fashion provides a huge opportunity to connect with garment owners beyond the initial purchaser. These early launches become the blueprint, just as in every other major cultural shift that’s occurred, such as the rise of social media.

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Inside Retail

JULY 15, 2024

According to research conducted by leading consulting firm Verified Market Reports, the formal wear market size was valued at $100 billion in 2023. This market segment is expected to reach $150 billion by the end of 2030 with a compound annual growth rate of 5.96 per cent in the forecast period between 2024 to 2030.

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Fashion Apparel Social Media Perspective 264

Inside Retail

OCTOBER 31, 2022

The brand’s uptake is largely driven by its social media-driven campaigns with high profile celebrities, such as the Kardashians and former UFC fighter Conor McGregor, and its efforts in R&D to create a more effective tooth whitening process for its customers. “We The beauty boom finally reaches oral care. “You

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Inside Retail

JULY 7, 2021

Influencer marketing has become a powerful tool for brands in recent years, growing to an estimated value of US$13.8 billion in 2020, according to Influencer Marketing Hub’s 2021 Benchmark Report. Authenticity is the primary currency for brands on social media and altered content makes that currency worthless.”.

Social Media 130

Social Media Beauty and Health Advertising Perspective 130

Inside Retail

MAY 25, 2023

James Chan, head of marketing for Reebok Pacific (Australia and New Zealand) chats with Inside Retail about the brand’s partnership with Brand Collective, how Reebok is aiming to be the fastest-growing sports brand in the world, and how he continues to push the envelope within in his profession.

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Inside Retail

SEPTEMBER 22, 2021

High end beauty, fashion and lifestyle brands have been some of the slowest categories to really embrace the use of mature models for genuine marketing purposes (not just for a quick PR stunt). And with Australia’s burgeoning beauty market expected to grow at a compound annual growth rate of 3.87

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Inside Retail

OCTOBER 24, 2022

Godfreys has reviewed its entire product range – investing in hard-floor cleaning products and robot vacuums – and is expanding its marketing and promotional strategy, engaging with influencers to reach a younger demographic. From our stockroom perspective, it’s nice and clean. We] have 170+ stores across Australia and New Zealand.

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Retail Focus

FEBRUARY 7, 2024

In 2024, the landscape of customer engagement tools plays a pivotal role in elevating marketing performance. These tools are indispensable for implementing marketing automation, delivering tailored communication, and making data-informed decisions to enhance your campaign’s return on investment (ROI).

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Inside Retail

MARCH 5, 2025

You basically had everything you needed to run the website between that, your social media channels, email platform and Google Analytics. We launched the New Zealand website, launched all of the digital marketing channels and had 100 per cent year-on-year growth over the two years that I was there, she said.

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Inside Retail

MAY 23, 2024

Invest in hybrid retail and social media Blend physical and digital retail, and leverage social media for product discovery and sales. Include social media in your omnichannel strategy Most shoppers start their product research with search engines but often end up on online marketplaces and social media.

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Inside Retail

NOVEMBER 1, 2022

Bunnings has printed its last-ever catalogue after the hardware titan axed the glossy bright paper in favour of an entirely digital marketing mix, as the last vestiges from the print era continue to crumble in an increasingly pixelated consumer market. The story was originally published on Smart Company.

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Inside Retail

OCTOBER 26, 2022

“I personally believe the Halloween market size in Australia will continue to grow as we are back to enjoying those special moments together,” Day said. Salakas contends that social media and the Americanisation of Australian culture has accelerated the development of Halloween in Australia. In the 1980s, no one was doing it.

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Social Media Merchandising Perspective Art 246

Retail Focus

JANUARY 20, 2022

Marketing has completely revolutionized since the advent of the pandemic. There are a huge number of consumers who prefer video content hence video marketing is the current trend and forms a very integral part of online marketing. Thus, it is necessary to change the marketing strategies. How will they be reached?

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Inside Retail

JULY 24, 2022

Livestreaming has increased exponentially in recent years, due to the rise of livestream commerce in China, social media app TikTok, and streaming platform Twitch for gaming. The capital will also support a hefty marketing push to onboard more sellers, including brands. Thrifting has been a part of fashion culture for decades.

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Inside Retail

JULY 21, 2021

We’re really leaning on the talent and the authenticity of our store team members and platforming it in our podcast,” said chief marketing officer Kate Blythe. I think what makes an interesting podcast is having a niche to focus on and a unique perspective or take on that niche,” Lee said. Here are the tips they shared: 1.

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Inside Retail

AUGUST 27, 2024

Vivian Weng: I’ve spent the last decade of my career in the beauty industry, specifically within colour cosmetics, and focused on the digital sales and marketing space. The mindset of truly owning a business end-to-end gave me a unique perspective that has been extremely valuable working at founder-run companies.

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Inside Retail

AUGUST 28, 2022

Alyce Tran is an entrepreneur, having co-founded personalised luxury maker The Daily Edited, before starting her homewares brand In The Roundhouse and joining influencer marketing firm LTK to help brands reach their target audience. Alyce Tran: I love creating products and working out how to market them.

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Social Media Department Stores Marketing Perspective 130

Inside Retail

DECEMBER 8, 2021

The online retailer has relaunched its Australian and international websites and resumed posting on social media with the aim of reconnecting with existing customers and appealing to a new segment: male shoppers. We don’t want to change too much all at once, that’s part of the transition,” Moore said.

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