article thumbnail

Why Woolies’ new structure makes sense from a digital commerce perspective

Inside Retail

From a digital commerce standpoint, the alignment of a retail division is a logical step based on how the market is changing, stated Sperti. The post Why Woolies new structure makes sense from a digital commerce perspective appeared first on Inside Retail Australia.

article thumbnail

‘Not just another beauty store’: Adore Beauty CEO on entering a crowded market

Inside Retail

For example, customers can get a detailed analysis done on their skin using Adore Beauty’s digital face-scanning technology, and store staff will provide bespoke solutions from a product perspective. The post Not just another beauty store: Adore Beauty CEO on entering a crowded market appeared first on Inside Retail Australia.

Marketing 250
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Why retailers must rethink their Meta and Google ad strategies in 2025

Inside Retail

The digitalisation of media has seen advertising budgets diverted towards social media campaigns and search engine marketing in Australia, 70 per cent of digital advertising spend goes to Meta and Google. For many retailers, these platforms have grown to consume the whole marketing funnel and their templated options have become the default.

Strategy 237
article thumbnail

Australian Retail Outlook 2023: Paradigm shifts and fresh perspectives

Inside Retail

Jana Bowden, professor of marketing at Macquarie Business School, aptly summarised these developments, noting that the cost of shipping goods to Australia had increased by up to 700 percent, ordering times had tripled and most have had to pay earlier for their orders. More than ever, it is a time for new perspectives and fresh approaches.

article thumbnail

How Amazon plans to disrupt the grocery sector by merging choice and convenience

Inside Retail

It has been seven years since Amazon acquired the American grocery chain Whole Foods Market, but from its perspective, it is still only scratching the surface of the grocery sector. However, with just 500 physical stores in the US, Whole Foods Market isn’t ready to rival the likes of Walmart, with 4606 US locations, just yet.

Planning 245
article thumbnail

How fierce competition in digital channels is reshaping marketing budgets

Inside Retail

Competition in digital marketing is fierce: 81 per cent of retail marketing executives expect it to increase even further this year, and 69 per cent plan to raise their spending accordingly. The report was commissioned by Klaviyo – an intelligent marketing automation platform – in partnership with Inside Retail.

Marketing 287
article thumbnail

Collecting first-party data is critical to retail success. Here’s why

Inside Retail

I look at it from a perspective that there is identifying it, then capturing it, then nurturing it. Wunderkind leverages first-party data and its proprietary means of identifying anonymous website traffic, then works alongside brands, using its marketing engine to convert leads into sales through owned channels, including email and text.

Strategy 242