Inside Retail

JUNE 10, 2024

Premium sportswear brands are enjoying robust growth in China as they take to directly courting their main customers, posing yet another setback to megabrands Nike and Adidas as they grapple with local competitors in the $55 billion sportswear market. But the more share they take out of the market, the less there is left for everyone else.

Target Market 246

Target Market Hobbies Apparel Social Media 246

Inside Retail

SEPTEMBER 26, 2022

“Part of our strategic process was to look at over 30 international brands, and we realised that outdoor is a very competitive market, but it’s not very differentiated. They all tended to be quite hyper-masculine [in their marketing], with people climbing mountains and such. We’ll start in Europe in the next season or two.

Outdoor 245

Outdoor Advertising Social Media Expansion 245

Creative Displays Now

NOVEMBER 20, 2024

For example, themes that align with pure and organic ingredients should be kept with similar products, as customers looking for those items may walk past the other options and only look at the organic products. Use data to improve your product marketing, and don’t be afraid to take advantage of global and local trends.

Beauty and Health 98

Beauty and Health Display Visual Merchandising Merchandising 98

Inside Retail

MARCH 4, 2024

Whether marketers are subconsciously ageist or they’ve gotten distracted riding the Millennial branding and Gen Z social media wave all the way to the bank is still up for debate. Marketing efforts and budgets are mostly directed towards younger consumers despite their lack of loyalty and shrinking disposable income. “If

Beauty and Health 264

Beauty and Health Hobbies Fashion Marketing 264

Inside Retail

JULY 4, 2023

Started by Adrian Cheong in 2015, Malaysian fragrance brand Analogue Apotik has carved out a niche in the APAC market with its solid colognes for men. “I These were the few countries that were very open in terms of their markets, it was very easy to get into. Buying power is still very much an issue in Malaysia.

Marketing 130

Marketing Target Market Form Engagement 130

Inside Retail

JULY 6, 2023

Following a $75 million cash injection from US investor Prysm to stave off “tight capital market conditions” and ensure a steady path to growth, pet care business Pet Circle is laser-focused on the growing pet wellness market. It’s clear that Pet Circle sees the opportunity to lead the market, however.

Beauty and Health 246

Beauty and Health Fashion Target Market Marketing 246

Inside Retail

JUNE 16, 2024

Baby Boomers, on the other hand, like to know there’s a person on the other end of the phone if they need help. For starters, middle families (those with children aged 10-18) are more likely to judge how easy and secure your checkout experience is, compared to other demographics. So make sure your website’s up to speed.

Target Market 264

Target Market Tailored Other Strategy 264

Inside Retail

JULY 21, 2021

We’re really leaning on the talent and the authenticity of our store team members and platforming it in our podcast,” said chief marketing officer Kate Blythe. They’re the true human part of Mecca and set us apart from other global retailers.”. If you don’t know what that is, ask them.”.

Social Media 246

Social Media Light Target Market Marketing 246

Inside Retail

SEPTEMBER 15, 2021

British expats are the key target market of online grocery store British Corner Shop, which services over 150 countries around the globe with over 10,000 popular products, from Marmite to McVities. It has over 500,000 regular shoppers globally, with its biggest markets being Europe, the US, Canada and Australia.

Social Media 246

Social Media Shopping Target Market Other 246

RetailMinded

JULY 9, 2021

This post highlights some of the marketing strategies businesses can deploy to not find new customers and keep existing ones. Let’s face it; technology opened a myriad of marketing channels and so did the pandemic. When done right, people will be attracted to the displays and vibrant colours among other in-store efforts.

Strategy 98

Strategy Marketing Social Media Advertising 98

Inside Retail

JANUARY 18, 2024

We require reasonably large locations on busy main roads, which limits our options for these spaces, and we’re competing with quite large retailers, like pharmacies and other larger retailers. For example, we missed out on the ideal flagship store in Sydney.

Expansion 244

Expansion Social Media Fashion Target Market 244

Trade Show Booth Companies - Trade Group

AUGUST 1, 2023

Influencer marketing has become a potent strategy for businesses wanting to connect with their customers. For example, Nike’s marketing strategy is based on almost entirely influencer marketing, beginning with its partnership with Michael Jordan and continuing with new rising athletes. The idea is not a new one.

Marketing 94

Marketing Social Media Engagement Target Market 94

Inside Retail

APRIL 25, 2021

However, A&F’s recent financial figures and strategy actually show a brand that is firmly in recovery mode, with a focus on more on-point marketing messaging and fewer stores, as sales are shifted to its digital channels. . Abandonment of sexualised marketing. International expansion driven through flagships.

Expansion 223

Expansion Fashion Marketing Target Market 223

Inside Retail

APRIL 5, 2022

IR: Will this store look and feel different from other Sheike stores, since it’s your first one outside of a shopping centre? IR: Beyond South Australia, do you have any other plans to expand your store network? So we’ll be looking to expand heavily into SA, WA, and probably the Victorian markets. Hopefully, June.

Marketing 130

Marketing Planning Space Engagement 130

RetailMinded

JULY 8, 2021

For you to stay ahead of the game, you must keep up with digital innovations and apply up-to-date marketing strategies. Although digital marketing is already a familiar and staple strategy for many establishments, some industries and businesses are still reluctant to engage in this approach.

Marketing 106

Marketing Social Media Strategy Customer Retention 106

RetailMinded

JULY 17, 2022

The potential to transform industries like marketing is huge. They can help marketers understand data better, predict future behaviors, and deliver more personalized experiences when it comes to their audience. This article explores the ways AI technologies are driving marketing strategies today. Enhancing Customer Engagement .

Marketing 94

Marketing Customer Engagement Engagement Strategy 94

Inside Retail

APRIL 19, 2023

This year, after three years of sombre celebrations in which people were either outright forbidden or strongly discouraged by government order to heave water at each other, Thais have got their revenge in a big way. International arrivals boost Songkran spending Thai nationals are not the only target market for retailers during Songkran.

Promotion 246

Promotion Target Market Accessories Accessories 246

Mike Anthony

JULY 26, 2022

The article argues that physical retail is important because it plays a marketing role. Stores have marketing value for your brands. The marketing value of a store is nothing new. Without these stores, sales in other stores would decline. Stores are marketing and sales channels. It’s about marketing value.

Marketing 105

Marketing Promotion Target Market Flow 105

Inside Retail

FEBRUARY 20, 2024

Australia, like many other regions, is witnessing a significant shift in consumer behaviour, with e-commerce playing an increasingly integral role in the retail landscape. This year, leveraging artificial intelligence (AI) for personalised recommendations, targeted marketing, and tailored shopping experiences is a game-changer.

Tailored 246

Tailored Social Media Strategy Target Market 246

Inside Retail

JANUARY 29, 2023

Lecturer in marketing at Swinburne Business School, Dr Jessica Pallant told Inside Retail that interpreting sales results is difficult, as this growth might be compared to pandemic affected years, and might actually reflect a return to where the business might have been otherwise. JB Hi-Fi’s sales grew by 9.1 per cent and 16.1

Promotion 246

Promotion Strategy Consumer Target Market 246

Inside Retail

SEPTEMBER 3, 2023

The plan from the beginning was to make something that would synergise with the Aje Collective’s other businesses, and which complemented the health-focused lifestyle Norris saw in Aje’s target market.

Planning 246

Planning Beauty and Health Target Market Location 246

Inside Retail

MAY 18, 2022

Adapting to the culture of a new market isn’t just about switching up your packaging or rebranding your company’s name so that it works overseas, although these things are important. Here are three tips to help you bridge the gap between your culture and the culture of your target market. This is normal. The result?

Management 130

Management Target Market Engagement Pattern 130

Inside Retail

FEBRUARY 29, 2024

The commission believes the consumers in the brand’s target markets are low-income recipients of Centrelink benefits and do not have access to other forms of credit. Asic said the arrangement is unsuitable for the consumers in these markets and does not meet their likely needs, objectives and financial situation.

Target Market 130

Target Market Location Consumer Form 130

Inside Retail

NOVEMBER 8, 2023

Even the name Moshi Moshi is a Japanese phrase – it’s an informal way of saying “hello” when answering a phone call from a family member or friend – and given the love of Thai people for Japanese culture and products, that isn’t such a bad marketing tool. Some stores also sell pet accessories.

Merchandising 130

Merchandising Home Furnishings Target Market Concept 130

Inside Retail

APRIL 8, 2024

During this time the business expanded into Melbourne and other markets. For the past 15 years, the brand has operated with a significant presence in Hong Kong, and Angus plans “to further develop international markets as well as to consolidate domestically”.

Target Market 130

Target Market Expansion Location Strategy 130

Inside Retail

MARCH 17, 2025

Retailers also need to understand what their North Star is what they hope to achieve through unified commerce and the emotional drivers of their target market. This is critical to achieving real-time visibility. Retailers need to understand the emotions and feelings they are selling, not just the product itself.

Social Media 165

Social Media Target Market Tailored Shopping 165

Inside Retail

JULY 20, 2022

An overlooked market? . Dr Louise Grimmer, a senior lecturer in marketing at the University of Tasmania, says it makes sense that retailers are starting to view healthcare workers as a target market. They were interested in the OHS applications,” he said. appeared first on Inside Retail.

Target Market 130

Target Market Pattern Marketing Consumer 130

Inside Retail

JULY 20, 2023

This understanding is key to developing growth strategies to resonate with target markets, as different customer cohorts each have their own distinct relationships with brands – variously prioritising factors such as price, quality, and a shared sense of purpose.

Consumer 246

Consumer Strategy Target Market Shopping 246

RetailMinded

APRIL 8, 2021

Due to this, direct mail may now seem like it’s too slow and an old marketing method to look at. But a quick look at statistics will show you that the market continues to take direct mail seriously. Hence, direct mail marketing is one of the marketing methods that have stood the test of time.

Marketing 66

Marketing Social Media Form Other 66

Inside Retail

MAY 28, 2022

There’s a perception that as we enter the second half of 2022, payment solutions may not be where they should be considering all the other technological advancements that have been made. The target market for these products will be found within the product’s Target Market Determination at www.commbank.com.au/tmd.

Target Market 130

Target Market Other Marketing Space 130

RetailMinded

OCTOBER 10, 2024

One of the most effective strategies is influencer marketing. But what makes influencer marketing so powerful for retail brands? In this article, we will explore how to craft an influencer marketing strategy that will elevate your retail brand, build trust with your target audience, and drive business growth.

Marketing 59

Marketing Target Market Advertising Beauty and Health 59

Retailing Insight

JANUARY 22, 2024

I f you’re planning to expand your business into new markets or launch new products, you need to find your target markets to maximize your success. A target market is a group of people, also known as end users, that are identified to be your product or services best potential customers. Who Is Your Customer?

Marketing 52

Marketing Target Market Gifts Social Media 52

Inside Retail

JUNE 27, 2022

India’s beauty and personal care market is projected to reach US$21 billion in 2025, and the rising adoption of online shopping and greater product penetration in secondary cities are also contributing to the market’s enlargement. L Catterton’s strategic partnership with LVMH will also supercharge Sugar’s expansion in the near future.

Consumer 130

Consumer Target Market Expansion Curate 130

Inside Retail

JUNE 21, 2022

This era of retail is undergoing a technological revolution unlike any other. Companies are under a lot of pressure to ensure their products are sourced ethically and meet the sustainability guidelines that are now becoming commonplace in most global markets. An evolutionary age.

Target Market 130

Target Market Social Media Consumer Marketing 130

Inside Retail

MAY 1, 2023

Doing this involves crunching a huge amount of data to enable highly targeted marketing campaigns and personalised product recommendations. Identifying new markets and customers Using AI and data analytics can help brands discover new customer groups and expand their reach.

Tailored 130

Tailored Social Media Target Market Marketing 130

Inside Retail

OCTOBER 1, 2024

Any brand entering the hyper-competitive US retail market has its work cut out for it, especially those that don’t have a home-court advantage. So why are so many Australian brands expanding in this market, and what precautions do they need to take to thrive in this competitive retail landscape? Passing fad or long-term trend?

Social Media 130

Social Media Apparel Fashion Consumer 130

Inside Retail

MARCH 14, 2024

Skincare makes up over 40 per cent of the total global cosmetics market and the product category continues to grow its market share. In 2024, the global revenue forecast for the natural cosmetics market is close to US$14 billion. The Priceline partnership opened the door to enquiries from other retailers. “We

Marketing 130

Marketing Other Target Market Contrast 130