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The digitalisation of media has seen advertising budgets diverted towards social media campaigns and search engine marketing in Australia, 70 per cent of digital advertising spend goes to Meta and Google. For many retailers, these platforms have grown to consume the whole marketing funnel and their templated options have become the default.
The company intends to structure the transaction as a private sale of all intellectual property related to its brand and products, as well as operating assets in the US and other foreign subsidiaries. It will also look into the European and additional Asian markets in the future.
Since entering the market, Parachute has raised over $47 million in venture capital. How Parachute popped off Like many other successful DTC brands in the market, the concept for Parachute came from a personal place of need and interest from the founder.
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Differentiating The bricks-and-mortar beauty retail market in Australia is becoming crowded, with Wesfarmers’ new beauty offering Atomica joining Chemist Warehouse’s Ultra Beauty, homegrown cult-favourite Mecca and international import Sephora. That’s very unique in the beauty space, Laing said.
Streetwear brand Ksubi is making a splash in the Australian retail market, with new stores in Sydney and Melbourne, and a high-profile creative director in Pip Edwards. We recently spoke with CEO Craig King about his strategies for navigating economic challenges, the role of physical stores and tips for driving international growth in 2025.
As retailers gear up for peak season, many are fine-tuning sales strategies as shoppers’ spending capacity and preferences change. At a sub-category level, there are even bigger movers, which present opportunities for some retailers and heightened competition for others. Here are just some of the trends. Read the analysis here.
In todays competitive retail landscape, customer insights play a crucial role in shaping business strategies and enhancing the overall shopping experience. IR : How do you collaborate with other departments, like product development or marketing, to ensure customer insights are acted upon? You can download the full report here.
But in 2025, we want to celebrate the gestures big and small that symbolise everyday love”, said Soniya Cooper, head of marketing and partnerships, at Lvly, told Inside Retail. Inside Retail spoke with Cooper about the brands considerate customer-led marketing initiatives, consumer trends and stepping into bricks-and-mortar retail.
It’s not easy to be a mid-market retailer in Australia right now. There is increased competition from e-commerce players, the local market and major international brands. Our numbers continue to get better and better when technically the market remains challenging. We’re a mid-market Aussie retailer.
Golden Goose aims to gain more market share in Australia by establishing a strong retail presence and building lasting community connections through new retail experiences. Inside Retail spoke with Mauro Maggioni, Golden Gooses Apac CEO, about how the business plans to grow its market share in the global US$39.91
American watch company Movado Group has established a joint venture with premier luxury brand distributor Norbreeze Group to enhance its market position in Singapore and Malaysia. Research company Statista estimates Southeast Asia’s watches and jewellery market to reach US$14.84
Our merchandise process also ensures we conduct thorough checks during the product ranging and development process, to ensure we are not infringing the rights of others. However, Amazons seller guidelines have encouraged Dreamfarm and other innovation-first brands to start patenting their products once again.
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“There’s been a lot of curiosity from customers who are familiar with H&M in different markets and are eager to visit this innovative store,” she said. “We The company currently operates more than 250 stores across key markets such as South Korea, Japan, Singapore, Malaysia, Vietnam, and the Philippines.
some entered the Indonesian market in 2019, citing a gap in diverse retail product offerings. Business model and strategy The company offers products across 15 categories, including trendy toys, beauty products, stationery and snacks, with exclusive regional distribution rights for some items. Retail chain Oh!some In December, Oh!some
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And some seven years on, much to the dismay of retailers, it is now starting to shake the tree and become a real force in the market , as Australian shoppers increasingly turn to alternatives to manage the cost-of-living crisis. Amazon, the $2 trillion gorilla, arrived on our shores officially in December 2017, just in time for Christmas.
We work hard to keep our overall costs of doing business low so we can maintain our price advantage versus other retailers,” said Eshuys. The Reject Shop’s low-cost operations combined with the ongoing success of its merchandise strategy are intended to set the retailer up for success despite macroeconomic conditions.
Besides KFC and Pizza Hut, Yum China also operates other brands including Little Sheep, Taco Bell and Lavazza. Strategy paid off Yum Chinas strong performance comes against the backdrop of Chinas challenging economic environment. Ding noted that China is still a very big market.
In a press release, Jean-Marc Bellaiche, Printemps Groupes chief executive officer, stated, “We think we can bring something unique, both to its engaged local consumer base and the strong tourist flows the city welcomes We plan to pioneer a new format of experiential retail in this fast-changing and demanding market.”
From a digital commerce standpoint, the alignment of a retail division is a logical step based on how the market is changing, stated Sperti. Woolworths organisational restructure and consolidation of its retail divisions could in fact hint towards a more nuanced strategy at play.
Its brands include Fiskars, Georg Jensen, Gerber, Iittala, Royal Copenhagen, Moomin by Arabia, Waterford and Wedgwood, among others. Nathalie Ahlström: For Fiskars Group, Australia is our fifth largest market, it’s big. What’s the retail strategy in Australia? We have a very clear channel strategy by brand.
You don’t have to be a marketing expert to know that Taylor Swift is a bulletproof brand that consistently improves, regardless of the challenges she faces or the challenges she sets for herself. She can instruct marketers on leading by example and practicing what they advocate for.
If you don’t have your narrative set, someone else will tell your story, said Katie Welch, the chief marketing officer of Rare Beauty. Im 52, but thinking back to when I was younger I could probably count on one hand the number of women out in the world, other than my mother [singer Diana Ross] who wore their natural hair texture.
In February, the business announced it had experienced 225 per cent year-on-year sales growth, primarily driven by its strategy in the US market. The US fashion market has a history of making or breaking Australian fashion labels and Leo Lins move into the US saw the brand double its revenue in just two years.
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“While Australians continue to face cost-of-living pressures, particularly in a high-interest rate environment, we’ve seen that they’re still willing to spend, particularly on others during key gifting moments like Black Friday,” James Holloman, David Jones’ chief marketing officer, told Inside Retail.
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The bad news was that company CFO Mat Friend admitted that Nike fell short of its plan, telling investors on its June 27 conference call: “We experienced meaningful shifts in consumer traffic in key markets – particularly in Greater China, where brick-and-mortar traffic declined as much as double-digits versus prior year.” per cent).
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