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Social media marketing trends for 2022

Inside Retail

New social media platforms and trends emerge as 2021 closes in. If your business is using social media, it’s imperative to keep tabs on the ongoing and forthcoming trends to weave them into your marketing. So, what can we expect to see in 2022 for social platforms? Visualisation power on social media.

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How Shein’s social media tactics have won over ‘eco-conscious’ Gen Z

Inside Retail

And thanks to the data-driven business model, pushed by founder and CEO Chris Xu , previously a successful SEO consultant, Shein has continued to grow its overseas market presence. Social media sensation. Influencer marketing is another key tactic behind the brand’s social media success.

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Here’s what retailers need to know about social media use in Apac: Report

Inside Retail

When it comes to the Asia-Pacific market , three in five marketing professionals regard social media as more important due to economic uncertainties, according to a recent State of Social Report from software firm Meltwater. So retailers need to realise that social media is not only for the young,” he said.

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Lush left social media in 2021. Here’s why – and what happened next

Inside Retail

Naturally, many marketers see this as an exciting opportunity to win some points in the struggle for attention. To solidify our understanding of this, we recently published a Report, Digital Engagement: A Social Future. That’s about one interaction every 18 seconds.

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What comes after performance marketing?

Inside Retail

Since the advent of paid ads on social media, performance marketing has reigned supreme, offering brands direct access to consumers and the ability to convert sales. Performance marketing will lead to sales but it is not a viable strategy for generating broader brand awareness. Is it really one or the other?

Marketing 246
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How Does Group SMS Compare to Other Marketing Channels for Small Businesses?

Retail Focus

With the rise of digital marketing, there are now more channels than ever to choose from. This article explores how group SMS compares to other marketing channels for small businesses and why you should consider adding it. Compare group SMS to other marketing channels. What is Bulk SMS Sender?

Other 130
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Social Media Presence For Small Retailers – 7 Tips, Tricks & Best Practices

RetailMinded

You guessed it — a strong social media presence! By mastering the art of social media, you’ll not only connect with potential customers but also see your business flourish. By mastering the art of social media, you’ll not only connect with potential customers but also see your business flourish.