Retail Focus

DECEMBER 6, 2024

Email marketing has become a cornerstone of delivering this seamless retail customer experience, acting as a direct and personalized communication channel between brands and their customers. It involves connecting the dots between various touchpoints, including online stores, physical locations, customer support, and marketing communications.

Marketing 130

Marketing Social Media Engagement Customer Retention 130

Inside Retail

JANUARY 14, 2025

The Wendys brand was built on doing things differently, from square hamburgers to being one of the most talked about brands on social media, Leahy said. Rolling out a burger chain across the country has proved challenging for other US brands which have dipped their toes in the Australian market in recent years.

Social Media 264

Social Media Location Expansion Planning 264

Inside Retail

MARCH 30, 2025

H&M is integrating artificial intelligence (AI) into its marketing strategy by creating digital versions of real-life models. The AI-generated clones will then be used in select social media posts and campaigns, with permission from the models they duplicate.

Social Media 130

Social Media Fashion Marketing Strategy 130

Inside Retail

JANUARY 30, 2024

Since the advent of paid ads on social media, performance marketing has reigned supreme, offering brands direct access to consumers and the ability to convert sales. Performance marketing will lead to sales but it is not a viable strategy for generating broader brand awareness. Is it really one or the other?

Marketing 246

Marketing Social Media Strategy Advertising 246

Inside Retail

DECEMBER 18, 2024

What started with bone broth and collagen supplements has quickly turned into topical products as the market’s obsession with youth and anti-ageing grows. Now sheep wax and milk protein, along with other animal-based products, are readily available on pharmacy shelves and beauty counters branded as organic and natural alternatives.

Beauty and Health 246

Beauty and Health Social Media Consumer Other 246

Inside Retail

NOVEMBER 18, 2024

It’s not easy to be a mid-market retailer in Australia right now. There is increased competition from e-commerce players, the local market and major international brands. Our numbers continue to get better and better when technically the market remains challenging. We’re a mid-market Aussie retailer.

Gifts 246

Gifts Strategy Marketing Shopping 246

Inside Retail

NOVEMBER 3, 2024

Not only can Masters’ sprint, she can juggle – being the PR head of a global athleisure wear empire, training, and having a blossoming social media career with 300,000 followers. I transitioned to a retail sales role at Under Armour where my interest in marketing grew through interactions with the head office team during product talks.

Balance 130

Balance Social Media Management Marketing 130

Inside Retail

MARCH 3, 2025

Instead, we are being very thoughtful about what our marketing is trying to say, and how we can do this without bringing the brand down to a discounter with no brand value. Is social media the answer? However, some retailers arent seeing social media engagement translating into sales.

Social Media 130

Social Media Promotion Engagement Consumer 130

Inside Retail

MAY 23, 2024

Ralph Lauren has reported a lower growth rate for its fourth-quarter revenue, but an analyst said the brand is still doing well amid a wider slowdown in the luxury market. Neil Saunders, MD of GlobalData, said the moderate growth was in line with expectations given the general trend in the luxury market. “In Sales in Asia were up 1.1

Marketing 243

Marketing Social Media Line Expansion 243

Inside Retail

OCTOBER 13, 2021

“Right now, we’re seeing a once-in-a-generation shift that is opening the doors to a major new advertising opportunity for retailers and brands,” explains Troy Townsend, co-founder and chief innovation officer at The Pistol , a leader in marketing technologies and services.

Marketing 277

Marketing Social Media Advertising Consumer Electronics 277

Inside Retail

MARCH 31, 2025

From established players to newcomers, the sector is evolving to meet the demands of a dynamic market. The dynamic ways we connect with our community, especially through our playful social media presence and secret menu items, set us apart and help us build engagement and loyalty, Korbel added.

Social Media 200

Social Media Expansion Engagement Location 200

Inside Retail

FEBRUARY 19, 2024

You don’t have to be a marketing expert to know that Taylor Swift is a bulletproof brand that consistently improves, regardless of the challenges she faces or the challenges she sets for herself. She can instruct marketers on leading by example and practicing what they advocate for.

Marketing 290

Marketing Engagement Strategy Social Media 290

Inside Retail

APRIL 25, 2021

Just a few short months after talk of audio-based platform Clubhouse lit up news feeds across social media, Facebook has taken the plunge into audio, last week announcing a range of new products to challenge the newcomer. Social media is completely dominated by news feeds. In Clubhouse] there’s no feed at all.

Social Media 246

Social Media Advertising Form Marketing 246

Inside Retail

MARCH 20, 2024

million views in over 29,800 posts on TikTok, which is proof of the social media trend of documenting the aesthetics of everyday items. The team and I ask each other, what would make it easier when I leave the house?” Globally, the sneaker market is projected to have a revenue of US$80.19 I know what I want.

Strategy 246

Strategy Marketing Social Media Consumer 246

Inside Retail

FEBRUARY 2, 2025

Leveraging insights into their lifestyle, aspirations, and consumption patterns, retailers can position themselves for success in this evolving market. Retailers who fail to authentically embrace these values risk losing market share. Invest in shoppable content and seamless checkout features within social media platforms.

Social Media 130

Social Media Beauty and Health Pattern Engagement 130

Inside Retail

NOVEMBER 12, 2024

Good design is influential In what might be a surprising revelation given its heavy social media presence, Shevoke doesn’t pay for influencers to wear its eyewear. Within 48 hours of the Shevoke team sharing the paparazzi photos across its social media pages, the featured sunglasses sold out. “We

Social Media 147

Social Media Gifts Fashion Design 147

Inside Retail

APRIL 26, 2024

Thanks to rapid innovations in supply chain management, AI technology and digital marketing, e-commerce is increasingly playing an integral role in the lives of everyday Aussies. Niche audience targeting Mass marketing is no longer necessary, or even necessarily desirable, in the digital age. With over 4.95

Customer Retention 277

Customer Retention Social Media Curate Advertising 277

Inside Retail

JANUARY 30, 2023

The Australian Competition and Consumer Commission (ACCC) is cracking down on misleading testimonials and endorsements by social media influencers. It will include a review of social media platforms including Instagram, TikTok, Snapchat, YouTube and Facebook, as well as live streaming service, Twitch.

Social Media 246

Social Media Advertising Fashion Consumer 246

Inside Retail

NOVEMBER 27, 2023

Located on the ground floor of Melbourne Central, the store carries Nere-branded suitcases, soft-sided bags, packing cubes, toiletry kits, luggage tags, water bottles and other accessories that shoppers can mix and match in various colours to create their own personalised luggage sets. Nere releases new colours and accessories every season.

Marketing 246

Marketing Accessories Accessories Social Media 246

Inside Retail

JANUARY 30, 2025

To capture the customers attention, they need to update their imagery and other brand assets frequently or risk becoming stale. Its not just the volume of content that is challenging for organisations to keep up with but also the different variations required for specific regions, languages, products and marketing channels.

Social Media 130

Social Media Tailored Marketing Other 130

Inside Retail

NOVEMBER 5, 2024

This ‘entire cucumber’ salad took over TikTok and subsequently legacy media’s online cooking publications – it wasn’t just Moffitt’s videos finding virality but also other TikTok creators who attempted to recreate or spin off the cucumber recipes.

Social Media 130

Social Media Concept Line Curate 130

Inside Retail

DECEMBER 8, 2024

Attractive market Geo Holding, the parent company of secondhand clothing retailer 2nd Street, reported strong sales performance in its latest financial statement. As other Asian countries reduce their purchases of new luxury goods, interest in high-quality pre-owned items has surged. billion yen (US$5.4 billion) and accounted for 28.2

Expansion 130

Expansion Social Media Accessories Accessories 130

Inside Retail

MARCH 24, 2025

The international success of prominent K-pop artists such as BTS, Blackpink, and Stray Kids has catalysed unprecedented levels of consumer engagement, resulting in expanded market opportunities for merchandising. In contrast, prices in the pre-loved market can change based on how rare it is. million KRW ($1029).

Merchandising 130

Merchandising Artistic Social Media Light 130

Inside Retail

SEPTEMBER 2, 2021

Pupnaps adopted the foolproof sales and marketing model that Fogarty used for his other successful brands, including The Oodie and The Calming Blanket. In this video, Jye and David share an insight into the Pupnaps story and the marketing tools that made it such a success. .

Marketing 236

Marketing Line Other Social Media 236

Inside Retail

JANUARY 12, 2023

Social commerce – shopping on social media platforms – is expected to reach US$1.2 McKinsey & Co stated in mid-2022 that social commerce comprised more than 13 per cent of China’s total e-commerce sales. All of which is to underscore that social commerce is big, and growing exponentially. trillion ($1.9

Social Media 264

Social Media Beauty and Health Engagement Shopping 264

Inside Retail

FEBRUARY 20, 2024

Millennials were both the target market and, in some cases, the founders of this new breed of retail business, so it’s no surprise that many of them focused on fashion and other discretionary purchases relevant to consumers in their mid-20s. The brand’s target market is parents of young children between three and 10 years aold.

Target Market 244

Target Market Marketing Social Media Line 244

Retail Focus

MARCH 27, 2025

Reward marketing is the use of rewards and reward-based programs to encourage desired behaviors from customers and potential customers. Gaming And Reward Marketing Rewards are used heavily across the gaming industry as a means of attracting new players and retaining existing ones.

Shopping 130

Shopping Gifts Social Media Marketing 130

Inside Retail

SEPTEMBER 30, 2024

The FMCG subscription box market in Australia has shown strong growth over the past few years, driven by increasing consumer demand for convenience and personalisation, the continued rise of e-commerce, and sustainable practices. Other methods include traditional home letterbox drops and pop-up kiosks in shopping centres.

Marketing 246

Marketing Beauty and Health Promotion Customer Retention 246

Inside Retail

APRIL 10, 2024

German sportswear brand Puma is using this year’s Olympic Games and its partnership with sprint champions Jamaica to focus on speed as it jostles with Adidas and Nike to carve out space in an increasingly competitive running and lifestyle market. “That’s something we need to strengthen further in the consumer mindset.”

Social Media 264

Social Media Sporting Goods Contrast Marketing 264

Inside Retail

MAY 31, 2023

Others are more novel, such as experiential retailing, retail greening, and collaborative marketing. In addition to fixed lighting, consider portable table and floor lamps, and using fairy or café lights in window displays and other areas of the store. What will most appeal to the market you are pursuing?

Layout 334

Layout Promotion Social Media Display 334

Inside Retail

FEBRUARY 17, 2025

Statista has reported that the global value of social commerce will grow from US$1.3 In late 2023, Salesforce reported that 59 per cent of consumers had shopped on social media, a massive jump from 15 per cent in 2021. Furthermore, it reported that half of shoppers are now using social media as their primary discovery channel.

Social Media 130

Social Media Department Stores Consumer Shopping 130

Retail Focus

JANUARY 2, 2025

While certain trends that were apparent this year may not be as key in 2025, others will continue into the next year and beyond, playing a major role in shaping customer demand. Chris Newell, creative partner, Syn As a marketing agency working within the retail sector, Syn has seen several trends emerge in 2024.

Balance 162

Balance Consumer Engagement Marketing 162

Inside Retail

DECEMBER 1, 2024

Greater China, Amer Sports’ second-biggest market, saw sales jump 56 per cent during the period. While major global retailers have encountered significant setbacks in penetrating the Chinese market, niche sportswear brands have demonstrated a markedly different pattern. billion during the third quarter. billion) in 2027.

Sporting Goods 130

Sporting Goods Outdoor Social Media Consumer 130

Inside Retail

AUGUST 20, 2024

To become a household name, Temple & Webster is focussing its social commerce efforts on Instagram while keeping an eye on the up-and-coming markets that TikTok could help it unlock. Social commerce is only going to become bigger and a more important part of the [marketing] mix.”

Social Media 278

Social Media Marketing Shopping Planning 278

Inside Retail

JULY 11, 2021

We have GPs, social media influencers, social media comment sections, and journalists giving contradictory information. This can be broadcast live on social media, meaning it can be blasted directly to the public for hours without editing. Cohesive communication channels.

Social Media 246

Social Media Strategy Marketing Tailored 246

Inside Retail

FEBRUARY 24, 2025

Streetwear brand Ksubi is making a splash in the Australian retail market, with new stores in Sydney and Melbourne, and a high-profile creative director in Pip Edwards. Inside Retail : Ksubi was founded in Australia in 1999, but until recently, it mostly operated in the US market. You can download the full report here.

Strategy 130

Strategy Expansion Social Media Marketing 130

Inside Retail

JUNE 20, 2024

With the value of the lab-grown diamond market expected to reach US$37.32 IR: How will you ensure The Cut is competitive in the industry where lab-grown diamonds are flooding the market? We release daily reels on social media to educate and inform. How has each experience informed the other?

Social Media 279

Social Media Boutique Planning Expansion 279