Inside Retail

MARCH 3, 2024

Retailers have also been hit with rising input costs eroding margins, leaving many merchandise, marketing and commerce functions wondering how they are going to achieve more with less. The post Retention and loyalty – how to grow when the market is down appeared first on Inside Retail Australia.

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Inside Retail

DECEMBER 12, 2021

If your business is using social media, it’s imperative to keep tabs on the ongoing and forthcoming trends to weave them into your marketing. Let’s take a deep dive into how social media will transform the marketing practices in the year ahead. The post Social media marketing trends for 2022 appeared first on Inside Retail.

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Inside Retail

NOVEMBER 27, 2022

The project aims to showcase previously-derelict properties as attractive commercial spaces, promote local artists and makers, and improve the look and feel of the local retail precincts. It has since expanded to 12 sites and 20 shops, promoting 38 diverse businesses and artists across the municipality.

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Inside Retail

JULY 24, 2024

The event was originally marketed as a “one-day only event filled with more deals than Black Friday”, but thanks to increasing popularity over the years, it has since shifted to be a two-day extravaganza. Amazon’s first Prime Day was held on July 14, 2015, and was created to celebrate Amazon’s 20th anniversary.

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Inside Retail

JANUARY 2, 2024

Keeping track of all the seasonal events can be overwhelming, and missing just one or two key marketing moments may mean passing up an opportunity to inspire your customers to shop with your brand. These dates can inspire marketers to think outside the box and create opportunities they might not have considered. “You

Strategy 130

Strategy Marketing Social Media Engagement 130

Drytac

SEPTEMBER 26, 2022

Amanda Lowe joined Drytac in March of 2017 and has served in a number of key marketing roles within the business. Amanda takes on the new role having served as Drytac’s Global Marketing Manager since January 2019, having joined the company in 2017 as Marketing Coordinator.

Promotion 52

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Retail Focus

DECEMBER 18, 2023

One of the most cherished traditions during this season is the Christmas market, where locals and tourists alike gather to revel in the magic of the holidays. These markets, known for their twinkling lights, festive decorations, and the aroma of mulled wine and roasted chestnuts, are a quintessential part of the European yuletide experience.

Marketing 147

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Compliantia

JULY 4, 2023

In fact, for brick and mortar retailers, promotions generally account for anywhere from 10% to 45% of total revenue. Understanding how to manage seasonal sales and promotions is key to running a successful store. This job of managing promotions becomes more complex when you start adding multiple locations into the mix.

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Promotion Location Management Customer Engagement 98

RetailMinded

AUGUST 8, 2024

Due to market saturation and numerous businesses offering a wide range of competing products, you likely know about the battle ahead of you when it comes to distinguishing your retail store from competitors and staying visible to your consumers. There’s no doubt that it’s tough to stand out in a hypercompetitive industry like retail.

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Inside Retail

OCTOBER 13, 2022

Australia’s first campaign to promote fashion – Down Under In Front – has been unveiled by the Australian Fashion Council. Aje, Bassike, Bianca Spender, Nobody Denim, Romance Was Born, and other heritage and lifestyle labels were among the first select cohort of certified Australian Fashion brands announced. “No

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Promotion Fashion Other Design 130

Inside Retail

JANUARY 21, 2024

In a strategic move to counter the fierce competition in China’s booming smartphone market , Apple recently took the unprecedented step of offering substantial discounts on its iPhones. or 12.12, people are anticipating better promotions from vendors. So, spending on electronics has been significantly reduced.

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Inside Retail

APRIL 8, 2024

In an exclusive interview, Sharmeen Looi, chief marketing officer and co-founder of iMotorbike, delves into the company’s origin story and its vision for the future. The online marketplace Southeast Asia’s motorcycle market is expected to reach US$31.75 billion in revenue this year and grow at a CAGR of 2.37 billion by 2028.

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Inside Retail

MAY 14, 2023

For example, this 2022 campaign from Victoria’s Secret , starring Brooke Shields and other mothers talking about the hardships, highs and lows of being a mum. It might be a year until the next Mother’s Day cycle rolls around, but in the meantime we can start rethinking other seasonal celebrations.

Marketing 130

Marketing Social Media Gifts Curate 130

Inside Retail

AUGUST 14, 2024

Despite launching in select markets less than a year ago, in September 2023, TikTok Shop aims to grow its US e-commerce sales to US$17.5 Social commerce vs e-commerce The shareable short-form content app has taken e-commerce to new heights and accelerated what marketing experts refer to as social commerce.

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Shopping Promotion Marketing Form 263

Inside Retail

APRIL 12, 2024

Amy Wotton, brand and marketing GM at Vicinity Centres, told Inside Retail, “DFO has always been synonymous with premium brands and unbeatable value.” “With our brand refresh, we wanted to celebrate the essence of DFO – the idea of being ‘in the know.’ As a touch point, we measure brands and energy.

Marketing 130

Marketing Fashion Tailored Shopping 130

Inside Retail

APRIL 10, 2024

The secondhand market is an exciting solution, offering quality, often designer items, at a fraction of the original price. This demonstrates their staunch commitment to curbing fashion waste and promoting a circular economy,” he explained. Moreover, it offers an avenue to free up wardrobes and generate additional income,” he added.

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Marketing Consumer Social Media Shopping 130

Inside Retail

AUGUST 15, 2022

Statista estimates China’s collectible toys market was worth around US$1.4 In contrast to the conventional toy market, the customer demographic of collectible toys is dominated by adults. Certain collectable toys have a high rate of return, which has attracted a lot of investors to this market. Eyes on other Asian markets.

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Marketing Art Expansion Promotion 130

Inside Retail

MARCH 20, 2024

Kearney, a renowned global consultancy firm, recently unveiled its latest findings in the 2023 Global Retail Development Index (GRDI) report , shedding light on emerging market potentials and strategic pathways for retail expansion. China is the world’s largest retail market, accounting for almost 50 per cent of global retail transactions.

Retail Marketing 130

Retail Marketing Marketing Consumer Social Media 130

Retail Focus

FEBRUARY 7, 2024

In 2024, the landscape of customer engagement tools plays a pivotal role in elevating marketing performance. These tools are indispensable for implementing marketing automation, delivering tailored communication, and making data-informed decisions to enhance your campaign’s return on investment (ROI).

Customer Engagement 130

Customer Engagement Engagement Marketing Flow 130

Inside Retail

NOVEMBER 14, 2023

As consumers constantly chase ‘the next best thing’ brands and retailers are realising more than ever the importance of accurately predicting demand and getting new products to market in as short a time as possible. How Swarovski cut time to market Swarovski was using two legacy PLM platforms simultaneously on different sides of the business.

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Inside Retail

APRIL 1, 2024

The Lubna brand, on the other hand, explores femininity and the promise of new beginnings, catering to women embarking on new chapters in their lives, whether in careers, marriage, or family,” Lim noted. The post How Zalora is tapping into the $311 billion global modest fashion market appeared first on Inside Retail Australia.

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Inside Retail

MARCH 15, 2024

Pip Edwards – the other co-founder – will continue managing the business alongside the other board members. ” “Pip and the company are in complete support of Claire’s transition to pursue other creative endeavours and wish her the absolute best in her next chapter.”

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Fashion Promotion Other Management 258

Retail Bound

NOVEMBER 9, 2021

The Launchpad Agency explains the importance of a Kickstarter advertising strategy and tells ways to promote a campaign. Why Do Some Kickstarter Campaigns Succeed and Others Fail. Some Kickstarter campaigns reach their funding targets, while others struggle to receive the first donation. It is due to price and advertising.

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Inside Retail

SEPTEMBER 20, 2022

“Charles’ sustainability push calls for a little bit more conscientious fashion,” said Jennifer Castro, a West Palm, Florida-based digital marketer, whose fashion blog RoyalStyleWatch has more than 67,000 Instagram followers. “Other people, of course, must have handbags, but they haven’t quite entered my soul.”

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Retailing Insight

MAY 2, 2024

M edia Marketing is comprised of many forms of advertising and is the process of creating desirable products or services and distributing them in such a way that increases their charisma. I will not be giving all the methods but have tried to cull the best media marketing for retail stores, publishers and product makers.

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Marketing Social Media Advertising Outdoor 52

Trade Show Booth Companies - Trade Group

MARCH 18, 2024

But thanks in part to them, marketing strategies like experiential or immersive marketing will become more important than ever. Second, AI-generated content is changing current digital marketing tactics. However, more and more people are using ChatGPT, Bing, and other AI instead of search engines. Here’s why.

Marketing 52

Marketing Advertising Strategy Promotion 52

Retail Bound

OCTOBER 8, 2024

Starting a business can be challenging, especially in today’s fast-paced and competitive market. In a saturated market, it is important for product startups to find their unique niche and differentiate themselves from the competition. This means finding the specific area or segment of the market that your product caters to.

Marketing 52

Marketing Target Market Social Media Strategy 52

Mindful Design

JANUARY 25, 2022

Assuming you’re mainly interested in baking and having other people eat your treats, trying to promote your dessert shop may seem like a […]. The post 4 Delicious Ways to Promote Your Dessert Shop on Instagram appeared first on Mindful Design Consulting.

Promotion 95

Promotion Shopping Other Design 95

Inside Retail

OCTOBER 20, 2022

In 2019, she teamed up with The Blow founder Phoebe Simmonds to launch The Memo, an e-commerce site that stocks the best baby and maternity products on the market without any of the clutter, infantilising language and judgement that customers encounter elsewhere.

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Marketing Beauty and Health Flow Curate 246

Inside Retail

APRIL 26, 2021

Fulfilment by GlamCorner now sees the platform handling the logistics of clothing rental on behalf of fashion brands, including warehousing, cleaning, shipping and returns, and giving brands their own rental stores, which they can embed in their e-commerce sites and promote to customers. The ‘Attenborough’ effect.

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Fashion Marketing Department Stores Apparel 246

Inside Retail

SEPTEMBER 10, 2024

Here, we speak with Reebok’s head of marketing based in Melbourne, James Chan, about the collaboration and the brand’s plans to promote the collection to customers. How did Reebok approach the design and marketing to ensure the effective communication of this message?

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Apparel Social Media Promotion Strategy 130

Inside Retail

SEPTEMBER 26, 2024

. “These difficulties reportedly arise from some of the pricing practices of some supermarkets, such as frequent specials, short-term lowered prices, bulk-buy promotions, member-only prices and bundled prices.” “Oligopolistic market structures can limit incentives to compete vigorously on price,” said Keogh.

Consumer 276

Consumer Promotion Shopping Retail Sales 276

Creative Displays Now

MARCH 4, 2024

Retail marketing, or retail advertising, includes various tactics to spread awareness to your target audience and increase sales — from old favorites to newly launched goods. There are three primary types of retail marketing. Today, online marketing has revolutionized everything. What Is Retail Advertising?

Retail Marketing 52

Retail Marketing Strategy Marketing Social Media 52

Trade Show Booth Companies - Trade Group

AUGUST 1, 2023

Influencer marketing has become a potent strategy for businesses wanting to connect with their customers. For example, Nike’s marketing strategy is based on almost entirely influencer marketing, beginning with its partnership with Michael Jordan and continuing with new rising athletes. The idea is not a new one.

Marketing 94

Marketing Social Media Engagement Target Market 94

Inside Retail

FEBRUARY 27, 2022

Online furniture brand Brosa is ramping up its marketing activities and expanding into adjacent product categories, such as outdoor furniture and home decor, as it seeks to capitalise on the rapid increase in online shopping during Covid-19. Outdoor is a great opportunity. We’ve got aspirations to more than double that part of the business.”.

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Planning Marketing Outdoor Curate 130

RetailMinded

OCTOBER 20, 2023

If you own your own business or have a senior position at a company, a product marketing strategy is an effective approach you may take for future success. If you do not have a workforce with strong experience in the marketing skillset required for this task, investing in a retail auditing agency may be the best option for you.

Strategy 64

Strategy Marketing Social Media Advertising 64

Retail Focus

JANUARY 20, 2022

Marketing has completely revolutionized since the advent of the pandemic. There are a huge number of consumers who prefer video content hence video marketing is the current trend and forms a very integral part of online marketing. Thus, it is necessary to change the marketing strategies. How will they be reached?

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Marketing Advertising Strategy Circulation 130