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How Parachute’s consistent marketing and quality designs won over millennials

Inside Retail

Since entering the market, Parachute has raised over $47 million in venture capital. How Parachute popped off Like many other successful DTC brands in the market, the concept for Parachute came from a personal place of need and interest from the founder.

Marketing 244
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Supply and demand: Where the retail property market is headed

Inside Retail

Our vacancies in Oran Park, for example, generate more enquiries than any other site we manage, and the outreach has not just been from local businesses, he told Inside Retail. The amount of new space added to the market is well below 10-year averages which is driving rents and pushing vacancy down.

Marketing 200
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‘Not just another beauty store’: Adore Beauty CEO on entering a crowded market

Inside Retail

Differentiating The bricks-and-mortar beauty retail market in Australia is becoming crowded, with Wesfarmers’ new beauty offering Atomica joining Chemist Warehouse’s Ultra Beauty, homegrown cult-favourite Mecca and international import Sephora. That’s very unique in the beauty space, Laing said.

Marketing 250
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Why consumer spending in one retail category is outpacing all others

Inside Retail

At a sub-category level, there are even bigger movers, which present opportunities for some retailers and heightened competition for others. It’s also ahead of other retail areas like household goods (-2 per cent) and apparel (-2.5 Here are just some of the trends. Read the analysis here.

Other 147
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How AI could solve product returns and other supply chain challenges

Inside Retail

Better demand forecasting with AI Using AI algorithms to analyse historical sales data, seasonal trends and other market factors can help retailers predict future demand with higher accuracy. The post How AI could solve product returns and other supply chain challenges appeared first on Inside Retail Australia.

Other 130
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Lvly’s Soniya Cooper on customer-conscious marketing, love and retail

Inside Retail

But in 2025, we want to celebrate the gestures big and small that symbolise everyday love”, said Soniya Cooper, head of marketing and partnerships, at Lvly, told Inside Retail. Inside Retail spoke with Cooper about the brands considerate customer-led marketing initiatives, consumer trends and stepping into bricks-and-mortar retail.

Marketing 147
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The Role of Email Marketing in Creating a Seamless Retail Customer Experience

Retail Focus

Email marketing has become a cornerstone of delivering this seamless retail customer experience, acting as a direct and personalized communication channel between brands and their customers. It involves connecting the dots between various touchpoints, including online stores, physical locations, customer support, and marketing communications.

Marketing 130