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Why retailers must rethink their Meta and Google ad strategies in 2025

Inside Retail

Recalibrating social media Retailers might not be seeing a return on investment from Meta and Google because theyve let ads become their entire marketing strategy instead of what they should be an accelerator, according to co-founder of digital agency Ecom Nation Mal Chia.

Strategy 237
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Three key inventory strategies Adidas uses to stay ahead

Inside Retail

Here are three key strategies Adidas is using to keep its stock in check. RFID for us is a key enabler for driving efficiencies in the stores, Andreas Bierlmeier, senior director of tech management at Adidas, said in an exclusive interview with LS Retail. We use it in over 1200 stores across more than 30 countries.

Strategy 241
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How Officeworks uses customer insights to drive strategy

Inside Retail

In todays competitive retail landscape, customer insights play a crucial role in shaping business strategies and enhancing the overall shopping experience. Inside Retail spoke with Officeworks’ general manager of customer and online Jessica Richmond about how the big-box retailer integrates customer feedback into decision-making.

Strategy 130
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How to manage change without burning out employees

Inside Retail

Thats according to David A Shore Doctor of Philosophy, Education/Strategy, Southern Illinois University. Change requires empathy and understanding for individuals and teams to manage the emotional rollercoaster it can create. Five simple starts to help manage change Link purpose, vision and values.

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Modernizing the Frontend Experience on Salesforce Commerce Cloud

Explore how advanced search, content management, and payments integrations can give business users on Salesforce B2C Commerce greater control and agility, accelerate your digital roadmap, improve your site speed, and enhance your customer experiences.

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Burberry’s turnaround strategy reveals the power of emotional connection

Inside Retail

At first, this strategy appeared super promising. The strategy of courting only the ultra-luxury segment proved limiting, as Burberrys core audience those who valued the brands British heritage and iconic outerwear, began to feel alienated and left out of their equation. But cracks soon appeared.

Strategy 147
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Five inventory strategies for retailers to win business this peak holiday season

Inside Retail

However, as AI-powered platform Blue Yonder’s Brett Egglestone, senior director – retail industry strategy, advises, it does not matter what time of the year it is: your customers always expect the same level of service. Blue Yonder has identified five common challenges to cover in your peak season strategy… 1.

Strategy 130
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Get MACH Ready: Preparing Your Business for Digital Transformation

The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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The Evolving Retailers Fulfillment Strategy: Meeting Demands with Agility

Speaker: Becky Parisotto and John Vurdelja

Flexible fulfillment strategies are more important than ever for those aiming to stay ahead and build resilience as retail enters a new era in 2025. You’ll gain insights into: 📦 Smarter Fulfillment Workflows: Manage diverse product categories, from fast-moving goods to custom furniture or bulk items. Save your spot today!

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The Future of Customer Loyalty: Rewards, Retention, Appreciation, and More

Speaker: Jennifer Hileman - Director, Retail Data & Technology at Orium, and Zach Ettelman - Solutions Partner Team in North America at Talon.One

The holidays are the perfect time to redefine and reimagine your retail strategy, as modern customers are being re-engaged through creative retention tactics. Mastering Loyalty in Modern Retail: Explore the art of loyalty and promotional strategies that engage today’s shoppers.