Remove Management Remove Social Media Remove Target Market
article thumbnail

Analysis: Why does Shein continue to escape scrutiny?

Inside Retail

It achieved sales of US$50 million within four years and also became an early adopter of using influencers on social media to drive sales. The huge number of smaller scale influencers involved in the programme means that on any given day, social media will be overrun with glowing reviews of Shein’s fashion.

Fashion 162
article thumbnail

Meet Daniel Broderick, a New Yorker helming New Era’s APAC operations

Inside Retail

Daniel Broderick, New Era’s managing director for Asia Pacific, recently shed light on how this iconic brand aims to shape the future of fashion in the region. The current state of affairs “Malaysia has a growing economy and a strong consumer market, making it an attractive destination for expanding retail businesses.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Innovate or die: How brands can create impact

Inside Retail

Famed management consultant Peter Drucker once coined the phrase, “Innovate or die”. Bailey explained that apart from sustainability and ethical business practices, brands which put an emphasis on diversity, equity and inclusion (DEI) will also score higher among the Gen Z target market. Being agile is a must.

article thumbnail

G’day USA: What’s driving the wave of Aussie brands taking on American retail

Inside Retail

So why are so many Australian brands expanding in this market, and what precautions do they need to take to thrive in this competitive retail landscape? The US retail market is 20 times the size of the Australian market, in terms of sales. We as humans buy with emotion first and justify with logic later.”

article thumbnail

How Aussie start-up Furlong & Gale is tapping into the timeless style of suits

Inside Retail

Bridget Veals, David Jones’ general manager of womenswear, footwear and accessories, recently observed that suiting was a key trend in designers’ Autumn-Winter collections. Currently, the business strategy is social-first, which guides how the brand initially engages with customers.

article thumbnail

“All about experience”: Inside Sands Retail’s approach to bricks-and-mortar

Inside Retail

For the uninitiated, Sands Retail is the leasing and retail asset management platform of Las Vegas Sands Corporation, which is responsible for properties across all LVSC-owned malls in Macau, Singapore and future international developments. So we work a lot on social media, making sure we have Instagram-able moments and so on.

article thumbnail

Why cosmetics-maker Atelier is launching ‘shark tank’ for beauty brands

Inside Retail

One of the main goals of Atelier, and the competition, is to make it easier for smaller beauty players to scale their operations up without investing heavily into supply chain management. Representation within beauty is a huge talking point, and a point of friction within the market,” Benson said. said Benson.