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Digital trends, AI, TikTok: Here’s what Aussie retailers can learn from Europe

Inside Retail

Panellists discussed digital innovations ranging from leveraging new technologies and tailoring digital marketing solutions to optimising supply chains. Second, social media has now evolved into social commerce, with upwards of 80 per cent of social media users engaging in shopping-related activities.

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The Labubu effect: How Pop Mart is leading the blind box economy

Inside Retail

This is the story of Pop Mart, the company behind the Labubu craze, and how a single social media post from a K-pop superstar catapulted the brand into the stratosphere of the blind box economy. The company now boasts more than 450 retail stores and achieved global sales of US$871 million last year.

Artistic 130
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Digital trends, AI, TikTok: Here’s what Aussie retailers can learn from Europe

Inside Retail

Panellists discussed digital innovations ranging from leveraging new technologies and tailoring digital marketing solutions to optimising supply chains. Second, social media has now evolved into social commerce, with upwards of 80 per cent of social media users engaging in shopping-related activities.

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Olive Young expands to the US as K-beauty’s global rise continues

Inside Retail

From a strong management team with market insight to continuous product innovation, a brands success hinges on its ability to adapt, engage, and deliver value to consumers. per cent of its traffic coming directly. Launching and sustaining a successful K-beauty brand in the US market requires a multifaceted approach, said Park.

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Curating community: Retail’s answer to the loneliness crisis

Inside Retail

The Covid-19 epidemic brought to light flaws in our social media networks, therefore aggravating this problem. And social media, even if it provides some connectivity, can also sometimes make people feel disconnected. These days, people seek connection, values and identity in brands rather than merely in objects.

Curate 130
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New year, new goals: Elevating CX and team expertise in 2025

Inside Retail

Use this data to make the shopping experience more relevant and engaging: Personalised recommendations: tailor product suggestions based on individual purchase history or browsing behaviour. Social listening: monitor mentions of your brand across social media channels for unfiltered insights into what customers loved and where they struggled.

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Why retail media has become the next big tool in performance marketing

Inside Retail

The assets and opportunities of retail media include websites, EDMs, apps, in-store media – such as aisle-end or on-shelf displays and radio or TV – along with retailers’ social-media channels like Facebook, Instagram, TikTok, Pinterest, YouTube, Snap and LinkedIn, and online platforms like Google Search and Google Shopping.

Marketing 277