Petal & Pup marketing lead talks US expansion and social media tactics
Inside Retail
NOVEMBER 22, 2021
As a pureplay e-commerce business, Australian fashion brand Petal & Pup was in a strong position to manage lockdown pressures this year, and the pandemic didn’t stop the business venturing into new categories and new markets. CB: There were two big points of our strategy that we started to develop during lockdown.
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